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Visual Bio - McCann

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Searching for a new challenge in Dallas, TX, building brands in the food, beverage and consumer segments. Offering integrated marketing at retail which drives sales and exceeds customer expectations.

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Visual Bio - McCann

  1. 1. I am Lissa
  2. 2. Someone whose specialty is growing brands in the food, beverage and consumer markets. I enable organizations to Capture Market Share, Attract New Guests/Customers and Increase Sales.
  3. 3. Quickly impress you with my experience, knowledge and fit for your requirements . . . thereby compelling you to offer me the job of a lifetime because I provide value, drive growth and solve solutions – all while fitting your culture!
  4. 4. in Dallas, TX -- San José, Costa Rica -- Cambridge, MA – Greenwich, CT & at the Jersey shore (metro New York)
  5. 5. Public Relations, Field Marketing, Brand Marketing, Sales & Development Support
  6. 6. Public Relations, Field Marketing, Brand Marketing, Sales & Development Support
  7. 7. Public Relations, Field Marketing, Brand Marketing, Sales & Development Support
  8. 8. Public Relations, Field Marketing, Brand Marketing, Sales & Development Support
  9. 9. Giving Back to the Community at work and personally Fundraising, volunteerism, professional development/leadership
  10. 10. products and projects managed successfully. business revenues increased and goals met or exceeded. programs sold in both internally & externally. effectively managed budgets, agencies. ensured execution at retail – WOWing guests & customers.
  11. 11. Growing brands and adding value with these key strengths: INCREASE CONSUMER SALES by developing and tailoring regional and local strategies LEADERSHIP & INITIATIVE to raise profitability and reach business goals IMPROVE CUSTOMER SATISFACTION by exceeding expectations of internal clients and amazing the customer OPERATING EFFICIENCIES which maximize limited time, staff or budget resources through creative solutions EFFECTIVE COMMUNICATIONS for internal and partner groups, front-line associates, and customers
  12. 12. Servant Leadership with customer focus
  13. 13. Okay, that last phrase is over used, but I’ve been told by my supervisors that I do have a passion for results. What you get
  14. 14. May I fill your coffee cup? I’m ready to use my expertise to learn your pain points, opportunities and goals then apply my ideas and skills to make your life and business better.
  15. 15. Appendix – My Qualifications Additional accomplishments & information on my website: http://is.gd/milissamccann
  16. 16. Milissa McCann – Professional Website *Capture Market Share *Attract New Customers * Increase Sales by differentiating brands and products at retail http://is.gd/milissamccann
  17. 17. • Situation faced • Task accomplished • Actions I took • Results achieved • Effectiveness and value to you Penn Station opening – Hudson Group; high visibility reopening with first major locations for new partner. Photo link: http://bit.ly/17SlqmD My focus is growing brands
  18. 18. • Situation faced • Task accomplished • Actions I took • Results achieved • Effectiveness and value to you Spearheaded the creation of a combo menu board for bakery cases at Dunkin' locations inside more than 650 Hess and WilcoHess stores. The three customized combos drove bakery plus profitable coffee purchases, meeting a long-time operations request. Worked across functions to lead the vendor design, brand and partner approval and distribution for installation. “Sales of muffins and fancies skyrocketed,” according to the WilcoHess marketing manager. My focus is growing brands IMPROVE CUSTOMER SATISFACTION by exceeding expectations of internal clients and amazing the customer
  19. 19. • Situation faced • Task accomplished • Actions I took • Results achieved • Effectiveness and value to you Built market share of iced coffee in metro New York with the inaugural Free Iced Coffee Day. Surveys from 1,500 managers reported an average trial of 594 cups given away with 90% of respondents indicating the desire to repeat the promotion to combat competition. Building trial and awareness of Dunkin' as the coffee experts furthered share growth of a profitable product. The promotion was adopted nationally. My focus is growing brands INCREASE CONSUMER SALES by developing and tailoring regional and local strategies
  20. 20. • Situation faced • Task accomplished • Actions I took • Results achieved • Effectiveness and value to you Launched muffins and fancies at Dunkin' Hess and WilcoHess locations in 32 markets. Guests had a wider variety of bakery options, eliminating competitor advantages. Created a window bag to eliminate loss/under ring of the new products by store associates in these self-serve locations. Saved the franchisees money while recording correct sales data. My focus is growing brands LEADERSHIP & INITIATIVE to raise profitability and reach business goals
  21. 21. • Situation faced • Task accomplished • Actions I took • Results achieved • Effectiveness and value to you Developed two "Manager's Retail Playbooks" for managers in 1,100 metro New York restaurants. The fall playbook ensured correct sampling and packaged coffee displays while leveraging sponsorships with the New York Jets and Giants. The spring playbook reinforced operational guidelines for flavored iced coffee. It was supported by a tie-in with the New York Yankees and Mets, including a manager incentive program. Operations scores and marketing execution survey results both improved. My focus is growing brands OPERATING EFFICIENCIES which maximize limited time, staff or budget resources through creative solutions
  22. 22. • Situation faced • Task accomplished • Actions I took • Results achieved • Effectiveness and value to you My focus is growing brands Introduced the new logo and national advertising campaign as part of a comprehensive public relations plan for Embassy Suites hotels. Wrote press materials and promoted the company's 100% guarantee, an industry first. The client praised the results, which secured positive feature stories ranging from trade publications to The New York Times.EFFECTIVE COMMUNICATIONS for internal and partner groups, front-line associates, and customers
  23. 23. • Situation faced • Task accomplished • Actions I took • Results achieved • Effectiveness and value to you My passion is giving back to the community Officer and co-founder of the Mid- Atlantic chapter of the Dunkin Donuts Baskin Robbins Community Foundation. Leader in golf & cricket outing to give regional charity grants focused on foundation mission. Created positive press plus team, franchisee and vendor relationships while generating funds for grants. Funds raised/donated grew to $120,000 in four years. BUILDING COMMUNITY RELATIONS where we work and live
  24. 24. My gift is WOWing the guest

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