Kevin Faison is exploring his personal brand as a creative visionary with over 10 years experience in the entertainment industry. He has worked as a performer and with famous recording artists. Faison became an educator 8 years ago and established a nonprofit for underserved youth. He is pursuing an Entertainment Business degree and his goals include becoming a project manager in the music industry and expanding his nonprofit. He analyzes his skills, competition, and provides references to support his brand positioning.

1. Personal Brand
Exploration
Kevin Faison
Project & Portfolio I: Week 3
January 2020

2. Identity
A creative visioniare who see’s life as its canvas.
Values the liberation of creative expression and
the pursuit of happiness. Faison has over 10
years of experience working in the entertainment
industry. where he’s perform on many stages
and work with famous recording artist and
competition Dancers. Faison became an
Educator 8 years ago volunteering and
becoming the lead director for an afternoon
school program on the Eastside of Wilmington
Delaware. Faison found new hopes to become a
leading role model in his community by
establishing his own company Kitts Next Door
non profit for adolescent and unfortunate youth.
He decided to continue his education where he
received a Certification in media and
communication and he’s enrolled in
Entertainment business Bachelors of science
program at Full sail University

3. Profession
Project management for an Entertainment Company
Potential job Tittle -
• Recording Arts,
• Project Manager,
• C.E.O
Magician Archetype - creating
content that inspire people to
pursue their dreams and speak
into existence.

4. Target Audience
• Demographics- 18-35,
predominantly Native blacks and
latinos middle class college
educated located in East Coast of
America.
• Psychographics - Outgoing love
learning new things. Enjoys arts
and cultural experiences.
• Ideal Audience Member - Scott
Cherkin. SVP, Global Consumer
Acquisition and Retention - WEA
at Warner Music Group.
Henriette Lund. HRBP, Nordic at
Warner Music Group.

5. Goals
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level project manger Warner music group.
‣ Implement my non profit organization to local educational centers and Institutions.
By September, 5th 2021 obtain minimum of 5 contacts with local schools
Mid Term: (2022)
• Land an entry level project manager Warner Music group
‣ Connect on Linkedln and via social media such facebook and instagram by august
1st, 2019
Long Term: (2023)
• Have sold lover 10 million copies of my music. As well as received a grammy for the best new
artist and album by May 20th, 2023.

6. Skills Analysis
0 25 50 75 100 125
Social Media Marketing
Time Management
Public Speaking
Adobe

7. Promise
• I strive to implement culture awareness. That evokes
inspiration for the unfortunate to pursuit a better life
through creative content.

8. Credentials
Work Experience
• Over 10 years in the entertainment
Industry
• 5 years and media and communications
• 7 years in education.
Education
• Diploma of Performing Arts, Cab
Calloway School of The arts
• Certification in Media &
Communication, Full Sail University

9. Competition
Education
• Entertainment Business
MARecording arts of BA
Leadership
As Vice President of the Artist United, I maintain the production of
quarterly events used to educate, inspire, and transform
communities of professional consumers and producers.
Skills and Proficiency
• Recording, audio,
• choreography ,
• Marketing
Online presence
Grade average
Kevin Faison
Education
• Entertainment Business BA
• Media & Communication in Certification
Leadership
• Assistant Director of U,S Dream Academy, implementing and
facilitating Classroom and after school program
Skills and Proficieny
Nathaniel Pyfrom

10. Competition
• Industry
• Recording Artist, Educator
• Education
Ed.D Educational Leadership
Leadership
Over 15 years of leadership with BA in
Bible/ Leadership over 500 connections.
• Skills & Proficiencies-
• Public Speaking leadership
development
• Grant writing Non-profit and
Entrepreneurship Social Media
• Overall Online Presence
Over 5oo connections
Professional headshot
Social media Twitter Facebook and
website
• S. Todd Townsend
Ph. D EdD

11. Brand Position

12. Networking & Marketing

13. Professional Development

14. Faison

15. References
• Townsend. S (2020) Townsend Linkedin Profile. Retrieved
Feb,1 2020. From https://www.linkedin.com/in/drstodd/
• Pyfrom. N. (2020) Pyfrom Nathaniel LinkedinProfile.
Retrieved Jan,25 2020. From
https://www.linkedin.com/in/nathaniel-pyfrom-55a49427/