Brandon Louis is a student studying Music Business Management at Full Sail University. He has a background in HVAC but is passionate about the music industry. His goals are to land an entry-level position at Warner Bros upon graduation and establish himself as an artist manager. He aims to help aspiring artists achieve their career goals by promoting their music and connecting them with opportunities. Brandon provides his background and skills, including 2 years in artist development and social media marketing. He compares his profile to competitors and outlines his networking activities, education and areas for professional development.
Estherlin Lopez created a personal brand profile as part of a school project. She was born and raised in Brooklyn, New York where she developed a love of music and culture. She is currently studying for a Music Business degree at Full Sail University. Her goals are to land an internship at Roc Nation and eventually have her own record label. She identifies her target audience and key skills. Lopez also outlines her professional development plan and lists industry events to attend for networking.
Brandon Valencia Personal Brand Exploration P&P1BrandonMValencia
Brandon Valencia grew up in Queens, New York and has over 10 years of experience in the music industry as an audio engineer and owner of his entertainment company. He is currently pursuing a Music Business degree at Full Sail University and wants to work as an artist manager or representative upon graduation to help develop and promote artists. The document outlines Brandon's background, skills, goals, and networking plan to help position himself for a career in artist management.
Jeremiah Parks is a student studying music business at Full Sail University. He grew up in a small southern town and has been a lifelong music fan. His goals are to land an entry-level A&R position after graduation, then manage multiple successful artists in the mid-term while establishing his own independent recording label focused on inspiring young executives and artists in the long-term. He plans to network at industry events, start a podcast reviewing indie artists, and continue developing his technical and soft skills to advance his music business career.
Personal Brand Exploration Naomi BakerNaomiBaker12
Naomi Baker is a student at Full Sail University studying music business, with the goal of becoming an artist manager. She has experience working with a music school and volunteering with a youth program. The document outlines her background, skills, goals, and plans to network and further develop her career in artist management and the music industry.
Maxwell Longfield grew up in a creative household in Dallas, Texas. He is currently pursuing a music business degree at Full Sail University and a career as a musical artist in Nashville, Tennessee. His long term goals include starting a music business law firm or artist management company. He aims to change the stigma around the music industry by prioritizing artists' success and happiness over monetary gains.
Everett Berry is a student studying music business who wants to work in A&R. His goals are to initially get an entry-level A&R administration job, then manage a platinum artist, and eventually start his own record label. He aims to educate artists on finances, contracts, and the business side of the music industry. His strengths include time management, public speaking, and A&R administration. He plans to network at industry events, create a podcast called "Xperienced," and complete an internship with a senior A&R executive.
Personal Brand Exploration- Keila García (KeyNote)keilaalicea23
Keila García created a personal brand exploration document that outlines her background and goals in the music industry. She was born in Puerto Rico and studied music business. Her goal is to help gospel artists and create inspiring music events. She identifies relevant skills and outlines short, mid, and long term goals to work in artist management and own an artist management company. The document also includes sections on her identity, target audience, competition, credentials, and plans for networking, professional development and skills growth.
Estherlin Lopez created a personal brand profile as part of a school project. She was born and raised in Brooklyn, New York where she developed a love of music and culture. She is currently studying for a Music Business degree at Full Sail University. Her goals are to land an internship at Roc Nation and eventually have her own record label. She identifies her target audience and key skills. Lopez also outlines her professional development plan and lists industry events to attend for networking.
Brandon Valencia Personal Brand Exploration P&P1BrandonMValencia
Brandon Valencia grew up in Queens, New York and has over 10 years of experience in the music industry as an audio engineer and owner of his entertainment company. He is currently pursuing a Music Business degree at Full Sail University and wants to work as an artist manager or representative upon graduation to help develop and promote artists. The document outlines Brandon's background, skills, goals, and networking plan to help position himself for a career in artist management.
Jeremiah Parks is a student studying music business at Full Sail University. He grew up in a small southern town and has been a lifelong music fan. His goals are to land an entry-level A&R position after graduation, then manage multiple successful artists in the mid-term while establishing his own independent recording label focused on inspiring young executives and artists in the long-term. He plans to network at industry events, start a podcast reviewing indie artists, and continue developing his technical and soft skills to advance his music business career.
Personal Brand Exploration Naomi BakerNaomiBaker12
Naomi Baker is a student at Full Sail University studying music business, with the goal of becoming an artist manager. She has experience working with a music school and volunteering with a youth program. The document outlines her background, skills, goals, and plans to network and further develop her career in artist management and the music industry.
Maxwell Longfield grew up in a creative household in Dallas, Texas. He is currently pursuing a music business degree at Full Sail University and a career as a musical artist in Nashville, Tennessee. His long term goals include starting a music business law firm or artist management company. He aims to change the stigma around the music industry by prioritizing artists' success and happiness over monetary gains.
Everett Berry is a student studying music business who wants to work in A&R. His goals are to initially get an entry-level A&R administration job, then manage a platinum artist, and eventually start his own record label. He aims to educate artists on finances, contracts, and the business side of the music industry. His strengths include time management, public speaking, and A&R administration. He plans to network at industry events, create a podcast called "Xperienced," and complete an internship with a senior A&R executive.
Personal Brand Exploration- Keila García (KeyNote)keilaalicea23
Keila García created a personal brand exploration document that outlines her background and goals in the music industry. She was born in Puerto Rico and studied music business. Her goal is to help gospel artists and create inspiring music events. She identifies relevant skills and outlines short, mid, and long term goals to work in artist management and own an artist management company. The document also includes sections on her identity, target audience, competition, credentials, and plans for networking, professional development and skills growth.
Everett Berry is a music industry student exploring a personal brand focused on bringing authentic street culture back to hip hop music. His goals are to land an entry-level A&R administration role, develop and create an image for a new artist, and eventually establish his own record label. He aims to educate artists on business aspects of the industry so they are not just a tax write-off for labels. Everett plans to network at industry events, create a podcast called "You Can Learn a Lot from a Dummy", and complete his music business degree to advance his career in A&R.
Troy Green Jr. was born and raised in Baltimore, MD where he developed a passion for music from a young age. He is currently studying Music Business at Full Sail University with the goal of becoming an artist representative or talent manager. Troy has experience in artist development and as an online radio host. His long term goal is to sign emerging artists to major labels and help cultivate their careers.
Shane Jorgensen is a student studying Music Business at Full Sail University. He was born and raised in Traverse City, Michigan where he developed a passion for music from a young age. His goal is to become an event coordinator or designer for music festivals. His short term goal is to get an entry level event planning job by the end of 2020 and his long term goal is to own the leading promotion company for music festivals by 2040. He plans to network at music festivals and build his online presence through social media to help achieve his career goals.
- Carolynn Wollenberg is a student studying music business at Full Sail University with a passion for helping aspiring artists.
- Her goals are to get an entry-level position at Atlantic Records after graduation, then manage an artist's career, and eventually start her own record label.
- She outlines her skills, experiences, targets for professional development, and plans to network within the music industry.
Personal Brand Exploration - Jerome SandidgeJeromeSandidge
This document profiles Jerome Sandidge and his personal brand exploration to become an A&R manager. It outlines his background growing up in Maryland with a passion for music. His goals are to land an entry-level A&R assistant role, lead an artist's album launch to #1, and eventually start his own record label. The document compares his qualifications to competitors and identifies skills to strengthen. It proposes networking, continuing education, and finding a mentor to achieve his vision of bringing new sounds to the music industry.
Angel Henderson was raised in a small town in Arkansas and discovered her love of music through attending church services with her grandmother from a young age. She taught herself to play guitar and piano from age 5. After several years working industrial jobs, she enrolled in Full Sail University to study music business and gain professional skills. Her goal is to make her mark in the music industry as a songwriter and to provide music that enhances visual projects through emotion.
Jaylen is pursuing a music business degree to become an artist manager. He grew up with an interest in music sparked by his friend Chris. Jaylen currently manages two artists and wants to help them succeed in the music industry by exploring career opportunities for them, such as performing at concerts and signing with a record label. His long term goals are to have an artist he manages nominated for a Grammy and earn over $5 million.
Destini Dickson grew up in Sacramento, California in a single parent household. She has been involved with music her whole life through band, church choirs, and dance. Her goal is to become a music executive and own a record label. She is currently enrolled in a Music Business program at Full Sail University. The document provides details on Dickson's background, career goals, skills, potential roles in the music industry, target audience, and competition. It establishes her personal brand focused on bringing fun and new talent to music lovers.
Kelly Adolph grew up in Detroit surrounded by music which sparked her passion for the entertainment industry. After realizing performing was not her strength, she spent over 15 years working in artist management and operations. She is now pursuing a degree in Music Business to become an A&R Director and start her own artist development company. Her goal is to help artists realize their dreams in the music industry by strengthening their brands.
This document provides details about Michael Jordan's personal brand exploration for an artist management career path. It outlines his professional goals of becoming an A&R representative and later establishing an arts school. It also analyzes his skills, compares him to competitors, and establishes his brand positioning as producing positive music. The document is part of a school project for Jordan to develop his professional portfolio.
Jamal has a lifelong passion for music and DJing. After retiring from a 20-year career in the US Air Force, he is pursuing his dream of becoming an A&R representative at Def Jam Recordings. He is currently enrolled in a music business program to help him transition into the industry. His goals are to start as a junior A&R, get promoted within 5 years to focusing on mainstream artists, and become the head of A&R within 15 years to help restore Def Jam's former success in hip hop.
Brand Presentation, MBBS - Full Sail University - July 25,2021 - Keithphanna ...KeithphannaJohnson
Personal Branding is essential to being a recognized name and brand in the entertainment and music industry. Sophomore year student record label executive and owner Keithphanna Johnson develops his first presentation.
Dawn Kenney is pursuing her dream of becoming an A&R manager or agent. She is currently studying Entertainment Business at Full Sail University with plans to graduate in 2021. Her personal brand focuses on using storytelling to inspire audiences and increase music event attendance. Her goals are to land an entry-level marketing job at Sony upon graduating and establish her own music media company by 2040 that helps artists.
Leah Johnson is pursuing a degree in Music Business from Full Sail University. She has 10 years of experience in business finance and 15 years of singing and songwriting experience. Her goal is to work as a Publishing Manager helping artists publish and promote their music. She plans to network at industry events, study hit songs, and work her way up to a senior management role over the next 20 years. Leah has skills in administration, Adobe Creative Suite, and public speaking. She will continue developing technical and soft skills through mentoring and online courses.
Rob Ponce is a student in the Music Business program at Full Sail University. His goal is to become a music producer and run a record collective called Moon Motel Records. Through this, he wants to help both independent producers build connections with major labels and help independent artists achieve major label success through business partnerships. He has a passion for music and dreams of taking it seriously as a career.
Personal Brand Exploration-Danielle Ward2 DanielleWard21
Danielle Ward grew up in Florida and discovered her passion for music at a young age through singing in her church choir. She received her Associates degree in Performing Arts and a diploma in Recording Engineering. Ward is currently pursuing her Music Business degree to become an A&R Executive. Her goal is to sign unique artists and help them develop their individual creative visions through her label.
Pedro Messias is a Brazilian music student studying Music Business at Full Sail University. He has 10 years of experience as a musician and DJ in Brazil. His goals are to land an entry-level marketing position at Universal Music Group upon graduation in 2021 and work his way up to become an artist manager or director. He aims to eventually start his own record label focused on hip hop artists. Pedro plans to network at industry events, build his professional online presence, and complete internships to gain experience and build his skills in areas like public speaking, budgeting, and recruitment.
Sofia found her passion for music at a young age and is now pursuing a degree in music business. Her goal is to help artists reconnect with their audiences emotionally through their music. She has experience signing artists and managing social media for them. Sofia wants to work in A&R to develop new talent and bring more authenticity to Latin music. Her networking, skills development, and digital marketing strategies aim to help her land an entry-level A&R role after graduation.
The document profiles Ty'Juan Warren, who is pursuing a Bachelor's degree in Entertainment Business. It outlines his background growing up loving music, current education and career goals in artist management. It also provides an analysis of his personal brand and professional credentials compared to competitors in the entertainment industry.
Personal Brand Exploration Tiffani YangTiffaniYang
Tiffani Yang grew up surrounded by music and developed a passion for it from a young age. She majored in vocal performance and later music business. Her goal is to help undiscovered artists showcase their talents and inspire others through music. She is currently a student at Full Sail University studying music business and networking in the industry.
Everett Berry is a music industry student exploring a personal brand focused on bringing authentic street culture back to hip hop music. His goals are to land an entry-level A&R administration role, develop and create an image for a new artist, and eventually establish his own record label. He aims to educate artists on business aspects of the industry so they are not just a tax write-off for labels. Everett plans to network at industry events, create a podcast called "You Can Learn a Lot from a Dummy", and complete his music business degree to advance his career in A&R.
Troy Green Jr. was born and raised in Baltimore, MD where he developed a passion for music from a young age. He is currently studying Music Business at Full Sail University with the goal of becoming an artist representative or talent manager. Troy has experience in artist development and as an online radio host. His long term goal is to sign emerging artists to major labels and help cultivate their careers.
Shane Jorgensen is a student studying Music Business at Full Sail University. He was born and raised in Traverse City, Michigan where he developed a passion for music from a young age. His goal is to become an event coordinator or designer for music festivals. His short term goal is to get an entry level event planning job by the end of 2020 and his long term goal is to own the leading promotion company for music festivals by 2040. He plans to network at music festivals and build his online presence through social media to help achieve his career goals.
- Carolynn Wollenberg is a student studying music business at Full Sail University with a passion for helping aspiring artists.
- Her goals are to get an entry-level position at Atlantic Records after graduation, then manage an artist's career, and eventually start her own record label.
- She outlines her skills, experiences, targets for professional development, and plans to network within the music industry.
Personal Brand Exploration - Jerome SandidgeJeromeSandidge
This document profiles Jerome Sandidge and his personal brand exploration to become an A&R manager. It outlines his background growing up in Maryland with a passion for music. His goals are to land an entry-level A&R assistant role, lead an artist's album launch to #1, and eventually start his own record label. The document compares his qualifications to competitors and identifies skills to strengthen. It proposes networking, continuing education, and finding a mentor to achieve his vision of bringing new sounds to the music industry.
Angel Henderson was raised in a small town in Arkansas and discovered her love of music through attending church services with her grandmother from a young age. She taught herself to play guitar and piano from age 5. After several years working industrial jobs, she enrolled in Full Sail University to study music business and gain professional skills. Her goal is to make her mark in the music industry as a songwriter and to provide music that enhances visual projects through emotion.
Jaylen is pursuing a music business degree to become an artist manager. He grew up with an interest in music sparked by his friend Chris. Jaylen currently manages two artists and wants to help them succeed in the music industry by exploring career opportunities for them, such as performing at concerts and signing with a record label. His long term goals are to have an artist he manages nominated for a Grammy and earn over $5 million.
Destini Dickson grew up in Sacramento, California in a single parent household. She has been involved with music her whole life through band, church choirs, and dance. Her goal is to become a music executive and own a record label. She is currently enrolled in a Music Business program at Full Sail University. The document provides details on Dickson's background, career goals, skills, potential roles in the music industry, target audience, and competition. It establishes her personal brand focused on bringing fun and new talent to music lovers.
Kelly Adolph grew up in Detroit surrounded by music which sparked her passion for the entertainment industry. After realizing performing was not her strength, she spent over 15 years working in artist management and operations. She is now pursuing a degree in Music Business to become an A&R Director and start her own artist development company. Her goal is to help artists realize their dreams in the music industry by strengthening their brands.
This document provides details about Michael Jordan's personal brand exploration for an artist management career path. It outlines his professional goals of becoming an A&R representative and later establishing an arts school. It also analyzes his skills, compares him to competitors, and establishes his brand positioning as producing positive music. The document is part of a school project for Jordan to develop his professional portfolio.
Jamal has a lifelong passion for music and DJing. After retiring from a 20-year career in the US Air Force, he is pursuing his dream of becoming an A&R representative at Def Jam Recordings. He is currently enrolled in a music business program to help him transition into the industry. His goals are to start as a junior A&R, get promoted within 5 years to focusing on mainstream artists, and become the head of A&R within 15 years to help restore Def Jam's former success in hip hop.
Brand Presentation, MBBS - Full Sail University - July 25,2021 - Keithphanna ...KeithphannaJohnson
Personal Branding is essential to being a recognized name and brand in the entertainment and music industry. Sophomore year student record label executive and owner Keithphanna Johnson develops his first presentation.
Dawn Kenney is pursuing her dream of becoming an A&R manager or agent. She is currently studying Entertainment Business at Full Sail University with plans to graduate in 2021. Her personal brand focuses on using storytelling to inspire audiences and increase music event attendance. Her goals are to land an entry-level marketing job at Sony upon graduating and establish her own music media company by 2040 that helps artists.
Leah Johnson is pursuing a degree in Music Business from Full Sail University. She has 10 years of experience in business finance and 15 years of singing and songwriting experience. Her goal is to work as a Publishing Manager helping artists publish and promote their music. She plans to network at industry events, study hit songs, and work her way up to a senior management role over the next 20 years. Leah has skills in administration, Adobe Creative Suite, and public speaking. She will continue developing technical and soft skills through mentoring and online courses.
Rob Ponce is a student in the Music Business program at Full Sail University. His goal is to become a music producer and run a record collective called Moon Motel Records. Through this, he wants to help both independent producers build connections with major labels and help independent artists achieve major label success through business partnerships. He has a passion for music and dreams of taking it seriously as a career.
Personal Brand Exploration-Danielle Ward2 DanielleWard21
Danielle Ward grew up in Florida and discovered her passion for music at a young age through singing in her church choir. She received her Associates degree in Performing Arts and a diploma in Recording Engineering. Ward is currently pursuing her Music Business degree to become an A&R Executive. Her goal is to sign unique artists and help them develop their individual creative visions through her label.
Pedro Messias is a Brazilian music student studying Music Business at Full Sail University. He has 10 years of experience as a musician and DJ in Brazil. His goals are to land an entry-level marketing position at Universal Music Group upon graduation in 2021 and work his way up to become an artist manager or director. He aims to eventually start his own record label focused on hip hop artists. Pedro plans to network at industry events, build his professional online presence, and complete internships to gain experience and build his skills in areas like public speaking, budgeting, and recruitment.
Sofia found her passion for music at a young age and is now pursuing a degree in music business. Her goal is to help artists reconnect with their audiences emotionally through their music. She has experience signing artists and managing social media for them. Sofia wants to work in A&R to develop new talent and bring more authenticity to Latin music. Her networking, skills development, and digital marketing strategies aim to help her land an entry-level A&R role after graduation.
The document profiles Ty'Juan Warren, who is pursuing a Bachelor's degree in Entertainment Business. It outlines his background growing up loving music, current education and career goals in artist management. It also provides an analysis of his personal brand and professional credentials compared to competitors in the entertainment industry.
Personal Brand Exploration Tiffani YangTiffaniYang
Tiffani Yang grew up surrounded by music and developed a passion for it from a young age. She majored in vocal performance and later music business. Her goal is to help undiscovered artists showcase their talents and inspire others through music. She is currently a student at Full Sail University studying music business and networking in the industry.
Alexander Barrett utilized his unique cultural background in music to pursue a career in the music industry. He taught himself music production and released his first single with a local artist, sparking his interest in an Entertainment Business degree. His goals are to apply for entry-level positions at Live Nation upon graduating in 2021 while strengthening his skills and network in the industry. He aims to eventually start his own artist services company utilizing his experience producing music and understanding both the creative and business sides of the industry.
De'Quon Holliman is a music business student pursuing a career in artist management. He has been writing music for 9 years and is now focused on building his skills in the music business. His goals are to land an entry-level job at Roc Nation upon graduating in 2020, help artists achieve successful music careers, and eventually start his own record label. He is developing his skills through his education and online courses, and networking at industry events.
The document is Myjorie Wilkins' personal brand exploration project. It introduces herself and her background in music. Her goals are to help artists succeed through roles like public relations, editing, or marketing. She identifies her brand archetype as passionate and committed. The document outlines her networking plans, skills, and career goals to work in music licensing and publishing over the next 5-15 years.
De'Quon Holliman is a music business student who aspires to a career in artist management. He dreams of establishing his own record label to help underground artists achieve mainstream success. The document outlines his background, skills, goals, and plan to network and gain experience in order to land an entry-level job in artist management after graduating from his music business program.
Shantelle Beasley is exploring her personal brand as she studies music business at Full Sail University. She grew up playing instruments and participating in music programs. Her goal is to become a music promoter and help new artists connect with audiences by conveying optimism and encouraging them to embrace their authentic selves. She is networking in the industry, developing her skills, and has started working with three new artists on albums and tours.
Justin Miller is a student at Full Sail University studying music business. His goal is to work in the music industry, specifically helping artists express themselves and pursuing their dreams through music. He has been writing lyrics since age 9 and teaching himself piano since 15. His short term goal is to get an entry-level A&R position at Warner Music Group finding new artists. Long term, he wants to successfully establish his own record label. To achieve his goals, he plans to network at industry events, improve his technical and soft skills, and find a mentor in the hip hop music industry.
A brand is the personification of a product, service or organization and is also the source of a relationship with customers. Like a person, it must have human qualities and possess a soul.
Allisyn Smith was born in California but grew up in Arkansas, where she developed a passion for music from a young age within her musically inclined family. She is now studying Music Business at Full Sail University to become an artist manager and help aspiring musicians reach their full potential. Her goals are to establish her own music business within 10 years of graduating to manage at least 5 artists, and long term to provide musical education and events to communities.
Bryant Morrisey grew up in North Carolina and served 6.5 years in the US Army, which helped develop his "Hustler's Mentality". He is studying Music Business at Full Sail University with a goal of starting his own independent record label. Morrisey has skills in event coordination and wants to obtain an entry-level position in event management after graduation in 2020. His long-term goal is to establish his own artist management company focused on artist development.
Cameron Anderson was born in California and lived in Nevada until moving to Florida at age 4. He has been a lifelong fan of pop and rock music. After graduating high school and attending community college, he enrolled in the Music Business program at Full Sail University to focus on advertising and marketing, with the goal of working for a major record label like Universal Music Group. His personal brand focuses on building relationships through a shared passion for music and helping artists further their creative visions.
Desteni Perez is pursuing a career in artist development and A&R for a music label. She is currently enrolled in the Music Business program at Full Sail University, with a focus on gaining knowledge about the music industry. Her goals are to land an entry-level A&R position, lead successful campaign strategies for artists, and eventually establish her own independent music label.
Lori Major is a music business student at Full Sail University exploring her personal brand. She has over 30 years of experience in the gospel music industry as a singer, songwriter, and vocal producer. Her goal is to work in artist and repertoire for a gospel record label to help inspire audiences and create successful gospel artists and content with integrity. She is networking in the industry and developing relevant skills to achieve her short, mid, and long term career goals.
Fadima Tall is pursuing a degree in music business. Her goal is to work as a music marketer, publisher, or A&R representative. She has experience organizing events and working in sales and advertising. Her skills include writing, marketing, and Photoshop. Her short term goals include getting an entry-level marketing job and connecting with professionals on social media. Her long term goals are to become a marketing director and increase music streams across a major label.
2. IDENTITY
The oldest of 5 siblings, Brandon “Foreign
Benxo” Louis spent his early years in
Orlando, FL before being moved to Baton
Rouge, LA where he began writing music.
He is passionate about creating new music
and now aspires to manage upcoming artists.
After becoming certified in HVAC, and having
three children, he enrolled in the Music
Business Management program at Full Sail
University where he’s focused on building
digital portfolios and manage social media
accounts.
3. PROFESSION
Potential Job Titles:
Recruiter
Artist Manager
Marketing Manager
Creator Archetype - contributes to
society and provides structure to the world
by bringing something into being — by
realizing a vision. gets deep satisfaction from
both the process and the outcome of
creating something that did not previously
exist.
4. Target Audience
Recruiters and Artist Managers at Warner Bros., Universal and Interscope
Psychographics:Demographics:
Ideal Audience Members:
75% Female, 15-35 years
old, predominantly white and
hispanic. 30% east coast,
30% West Coast, and 40%
Southern states.
Webbie / Trill Entertainment
Rich The Kidd / Rich Forever Music
Birdman / Cash Money Universal
Does not like conformity, Hates
loneliness, Wants to be heard, and
likes to finish what they start.
Listens to multiple music genres
including Rap. Likely to have a vice.
5. #GOALS
Short Term: (Immediately After
Graduation, 2021)
• Land an entry-level recruiting position at Warner
Bros.
• Network with, and send a follow up promotional
email to, 12 Warner Bros. team members on
LinkedIn by December 31, 2019.
Mid Term: (2025)
• Lead a successful artist management team aimed
at expanding the rap genre.
• Be the manager of a popular, upcoming artist by
December 31, 2025.
Long Term: (2040)
• Establish my name as a mogul that helps aspiring
artists take there passion to the highest level.
• Save $100,000, help 3 artists get signed to a
major label, and secure 5 industry partnerships
by December 31, 2040.
6. Current Skills (above), Skills Required for Warner Bros. (below)
SKILLS ANALYSIS
Influence
Competence
Wordpress
Keynote
0 50 100 150 200
0 45 90 135 180
Social Media Marketing
Wordpress CMS
Adobe Creative Suite
Keynote
7. PROMISE
“I help aspiring artists reach their career
goals by promoting their music and social
media pages for them. I will connect them
with other artists and DJ’s in their area
and abroad.”
-Brandon “Foreign Benxo” Louis
8. CREDENTIALS
Education:
Music Business Management, Full Sail University,
(EXP 2020)
Achievements:
Released a mixtape and promoted myself
Spiked my fan base by 200%
Work Experience:
15 years Artist Development
2 years social media marketing
9. COMPETITION
Chez Robinson
Industry Experience: none
Education: Fortis College 2014 HVAC program.
Now a student at Full Sail University studying
Music Business Management (Exp 2021)
Leadership Skills: Oldest of 5 siblings,
Father of 3 children, Teaching responsibility.
Skills and Proficiencies:
Independent Artist 17 Endorsements.
Social Media Networking 55 Endorsements
Music Promo 5 Endorsements
Overall Online Presence: 13 connections,
professional headshot, 2,327 Instagram followers,
Grade: Average, 50 out of 100
Brandon “Foreign Benxo” Louis
Industry Experience: none listed
Education: Student at Full Sail University
studying Music Business (Exp 2019)
Leadership Skills: Customer Service Leader
Skills and Proficiencies:
FL Studio 0 Endorsements
Logic Pro 0 Endorsements
Studio One 0 Endorsements
Overall Online Presence: 274 connections,
no social media info listed, Grade: Average, 50
out of 100
10. COMPETITION
Alexa Beckner
Industry Experience: none
Education: Fortis College 2014 HVAC program.
Now a student at Full Sail University studying
Music Business Management (Exp 2021)
Leadership Skills: Oldest of 5 siblings,
Father of 3 children, Teaching responsibility.
Skills and Proficiencies:
Independent Artist 17 Endorsements.
Social Media Networking 55 Endorsements
Music Promo 5 Endorsements
Overall Online Presence: 13 connections,
professional headshot, 2,327 Instagram followers,
Grade: Average, 50 out of 100
Brandon “Foreign Benxo” Louis
Industry Experience: 2 yrs 7 months
Lancome Beauty Advisor
Education: Student at Full Sail University
studying Music Business
Leadership Skills: none listed
Skills and Proficiencies:
Marketing 12 Endorsements
Music Industry 11 Endorsements
Music 10 Endorsements
Overall Online Presence: 500+
connections, no social media info listed, Grade:
Average, 65 out of 100
11. BRAND
POSITIONING
Brandon “Foreign Benxo” Louis
“This nickname was given to me by a fan of my early music. Foreign,
because of my uncommonly known West Indian background and Benzo,
because for many years I was addicted benzodiazepines, more specifically,
Xanax. I would dissolve them in Fanta mixed with Jolly Ranchers and turn
into a zombie for days. When Xxxtentacion was killed, I realized how fast
your life can be taken away from you. I wanted to leave my addictive nature
behind and start living a meaningful life. I changed the Z in my name to an
X, to say that the old me has evolved. Now I help the rising youth follow
their passion and stay focused on career goals.”
12. NETWORKING &MARKETING
Professional Organizations: ASCAP , BMI , & Distrokid
Industry Events:
Show me the money:
Current State of Music Licensing Royalties;
Tues., Oct 22, 2019 6-8pm NY,NY
6th Annual Island Hopper Songwriter Fest;
Sep 20-29 Hotel Indigo, Fort Myers, FL
13. PROFESSIONAL DEVELOPMENT
Formal Education: Complete Music
Business Management by expected
graduation date in 2020
Technical Skills:
Wordpress/Elementor training - Sept 2019
Microsoft Office training - Sept 2019
Keynote Presentation - June 2019
Soft Skills: Data Analysis Aug 2019
Social Media Advertising Jan 2019
Mentor: Currently seeking a seasoned
professional in the field of music
management and promoting.
14. BRANDON LOUIS
When I found music, I
saw a way to channel my
negative energy into
something wonderful” One
way I feel I can make
the world a better place
is sharing wonderful music!
I will find the right artists
with the best music and
help lift them to the top.
“
“
15. REFERENCES
Warner Bros Career Site. (2019). Recruiter - Job
Description. Retrieved
Sept 22, 2019 from warnerbroscareers.com/find-jobs/?172550BR
OneTOnline .org. (2019) Careers: Browse by Industry. Retrieved
Sept 22, 2019 from https://www.onetonline.org/find/industry?
i=71&g=Go
Robinson, C. (2019). Chez Robinson LinkedIn Profile. Retrieved
Sept 22, 2019 from https://www.linkedin.com/in/chez-robinson-
a4418b134/
The SCL business website. (2019). A Panel on the Business of Music
Licensing Royalties. Retrieved Sept 22, 2019 from https://g.co/kgs/
U55LDU
FMB Chamber Site. (2019). The Sixth Annual Island Hopper
Songwriter Fest Schedule. Retrieved Sept 22, 2019 from
https://www.fortmyersbeach.org/events/fifth-annual-island-hopper-
songwriter-fest/
Beckner, A. (2019). Alexa Robinson LinkedIn Profile. Retrieved
Sept 22, 2019 from https://www.linkedin.com/in/alexambeckner/