2. As an U.S. Army Veteran, this seasoned entrepreneur and outgoing
professional has a wealth of experience in various industries. With a
background in training, marketing, branding, music business management,
entertainment and event production, event planning, sales, program/project
management, and business consulting, he has honed his leadership abilities
and adapted well to change in this evolving economy.
He has demonstrated the ability to build and maintain strong relationships,
and possess strong interpersonal, organizational, and management skills. His
ability to drive projects to successful completion and strong communication and
organization skills makes him a valuable asset to any team.
Well-versed in computer technology, this individual is recognized as an
innovative and creative communicator with a positive, can-do attitude and a
genuine compassion for helping others succeed. He possesses the ability to
multi-switch, organize, and prioritize work and continue to monitor and make
changes as project needs dictate.
Motivated and determined to succeed at his personal and professional
development goals, this individual is a highly capable and adaptable
professional.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Cheif Executives
• Marketing Manager
• A&R
MAGICIAN ARCHETYPE - I’m an
assett in any personal or business
relationship because I help people
de
fi
ne their purpose and bring out the
best in them.
Management For Music Industry
CEO
4. Independent Artists and Bands for Hip-Hop and R&B Genre
TARGET AUDIENCE
J. Alexander
Outreach Plan:
• Research website and social media channels
• Send an IM to Facebook, IG or TikTok inbox
• Go see artist perform at an Independent Artist
Showcase
Aspiring R&B Artist
Da Truth
Outreach Plan:
• Research website and social media channels
• Send an IM to Facebook, IG or TikTok inbox
• Go see artist perform at an Independent Artist
Showcase
Emerging Hip-Hop Artist
The MIB
Outreach Plan:
• Research website and social media channels
• Send an IM to Facebook, IG or TikTok inbox to
several of the band members
• Go see band perform at their next live show
Popular Local Band
5. GOALS
Short Term: (Immediately After Graduation, 2024)
•Launch Music Management Company and Talent Agency.
•Get a Marketing Manager or related entry-level position in a major music
label (Sony Music, WMG or UMG) gaining
fi
rst hand experience with
operating a record label.
‣ Speci
fi
cally, I will help develop at least 25 artists brands with
successful marketing/branding campaigns to their target audience.
Mid Term: (2030)
•Launch Independent Record Label by applying the knowledge and
experience that I’ve gained working at a major label.
‣ Speci
fi
cally, I will have at least 7 years of experience in artist
management, marketing and branding development in the music
industry.
Long Term: (2035 and beyond)
•I’ll be the CEO of a thriving Independent Record Label and Talent Agency by
developing innovative strategies,
fi
nding and developing new talent and
applying the skillsets that I’ve previously learned throughout my career.
‣ Speci
fi
cally, I will have over 12 years of marketing and management
experience in the music industry and would have succesfully
developed and branded at least 5 main stream artists into long-term
sustainable careers.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Project Management
SOFT
HARD
Novice / Adept / Expert
Sales Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Leadership Novice / Adept / Expert
Website Development
SOFT
HARD
Novice / Adept / Expert
Accounting Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Active Listening Novice / Adept / Expert
7. "As a professional music manager, my passion for
discovering and developing raw talent fuels my
commitment to delivering exceptional artist
management, I empower independent artists to reach
their full potential and achieve long-term success in the
industry."
PROMISE
8. CREDENTIALS
Work Experience:
•Account Manager, Dun & Bradstreet
•National Partnership Specialist, iHeart Media
Entertainment
•Multimedia Specialist, YP Holdings
•Executive Director, Jacksonville Youth Works,
Inc.
Education:
•Music Business, B.S., Full Sail University
•Business Management, A.S., Southern Career
College
•Real Estate Sales Associate, Florida
•FL 2-15 Life, Health and Variable Annuity Agent
Awards:
•TIAA Bank “Community Champion” Award in
September 2020
•Lifetime Member of The National Society of
Collegiate Scholars (NSCS)
9. COMPETITION
Julius Williams
Industry Experience:
• Manages a Public Speaker
• Owns small entertainment company
Education:
• Student at Full Sail University, majoring in Music
Business
Leadership Experience:
• Owner of Entertainment Company
• Manages Public Speaker for the past few years
Skills and Pro
fi
ciencies:
• Skills are not listed online
Javon Williams Sr.
Overall Online Presence:
• Virtually, he does not have an online presence.
Matter of fact, I still couldn’t
fi
nd him on Google by
adding his city and state that he’s located in.
• Grade: Poor, 01 out of 100
Industry Experience:
• Owns small entertainment company
• Managed several independent artist
Education:
• Student at Full Sail University, majoring in Music
Business
Leadership Experience:
• Owner of Entertainment Company
• Executive Director of 501c3 Non-pro
fi
t Organization
for At-Risk Youth
Skills and Pro
fi
ciencies:
• Sales & Marketing - 2 endorsements
• Deal Closure - 2 endorsements
• Recruiting - 2 endorsements
Overall Online Presence:
• 1,705 Connections on LinkedIn, No customized
banner, has a professional headshot, the pro
fi
le is
fairly detailed, no published articles, active on
Facebook, IG, YouTube and TikTok and has a
customized Linkedin URL.
• Grade: Average, 70 out of 100
10. COMPETITION
Jai Yoko
Noteworthy Experience:
• Entertainment Law and Client Relations Manager at
PrettySMART Law
• CEO, Publishing Admin and Project Manager at Jai
Yoko Ent.
Javon Williams Sr.
Industry Experience:
• Entertainment Law and Client Relations Manager
• CEO, Publishing Admin and Project Manager
Education:
• St. Johns University, Mass Communications/Media
Studies
• NYU, Music Industry Essentials Certi
fi
cation
Skills and Pro
fi
ciencies:
• Cross-functional Team Leadership - 1 endorsement
• Critical Thinking - 1 endorsement
• Risk Management - 1 endorsement
Overall Online Presence:
• 4,827 Connections on LinkedIn, No customized
banner, has a professional headshot, her pro
fi
le is
very detailed, 1 published article, active on
Facebook, IG, YouTube and TikTok and has a
customized Linkedin URL.
• Grade: Superior, 90 out of 100
Industry Experience:
• CEO of small entertainment company
• Managed several independent artist
Education:
• Full Sail University, B.S. in Music Business (August
2024)
• Southern Career College, A.S. in Business
Management
Leadership Experience:
• Owner of Entertainment Company
• Executive Director of 501c3 Non-pro
fi
t Organization
for At-Risk Youth
Skills and Pro
fi
ciencies:
• Sales & Marketing - 2 endorsements
• Deal Closure - 2 endorsements
• Recruiting - 2 endorsements
Overall Online Presence:
• 1,705 Connections on LinkedIn, No customized
banner, has a professional headshot, the pro
fi
le is
fairly detailed, no published articles, active on
Facebook, IG, YouTube and TikTok and has a
customized Linkedin URL.
• Grade: Average, 70 out of 100
11. BRAND POSITION
For aspiring musicians and music groups who are looking to take their careers to
the next level, I provide personalized music management services that prioritize
artist development and strategic career growth. Unlike other music managers, I
am committed to building long-term relationships with my clients, providing them
with individualized attention, and creating a tailored approach that addresses
their unique needs and goals. As a result, my clients bene
fi
t from a
comprehensive and cohesive approach that is focused on developing their
careers and achieving long-term success in the music industry.
JAVON WILLIAMS SR. (J OZZIE)
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Coast 2 Coast Music Conference
‣ November 2023 | Miami Beach, FL
• ASCAP Experience
‣ Spring 2024| Downtown LA, California
• Music Biz Conference
‣ Fall 2024 | Nashville, TN
Digital Marketing
• Primary Content: Motivational and Inspirational Blog posts, Videos,
Ebooks, Guides, Websites, Social Media, Email and Copywriting.
• Primary Tools: Facebook, IG, LinkedIn, YouTube, Twitter and TikTok
•Post 3-4 times per week.
• Website: I will post my site in the bio section on all of my social
media channels and pin it at the top of my LinkedIn page to convey
my knowledge, skillset and expertise.
• Purpose: Promote industry events, promote artists’ songs, provide
positive and insightful experiences, inspire and motivate independent
artists to reach their full potential.
13. PROFESSIONAL
DEVELOPMENT
Mentor
• As a lifetime member of the NSCS, I’ll seek out a Full Sail
University Alumni mentor with signi
fi
cant experience in
the music industry, preferably an executive at a major
record label specializing in urban music.
• DATE TO EST. PARTNERSHIP (January 2024)
Formal Education
• Music Business, B.S., Full Sail University (2024)
• Adobe Certi
fi
ed Professional (2025)
• Microsoft Certi
fi
ed: Dynamics 365 Fundamentals CRM
(2027)
Technical Skills
• Customer Relationship Management - SalesForce, August
2023
• Arti
fi
cial Intelligence - Microsoft, January 2024
• Music Recording & Production - Full Sail University,
August 2026
Soft Skills
• Public Speaking - Toastmasters Club, June 2020
• Team Building— Jacksonville Youth Works, Inc., June
2022
• Data Analysis - Full Sail University, August 2024
14. Javon “J Ozzie” Williams Sr.
You know of any aspiring and emerging
independent artists? Well, what I do is help transform independent
artist careers and take it to the next level. In fact, I have over 10 years of
experience in digital marketing and business development.
“
15. REFERENCES
(n.d.). ASCAP Experience 2023. ASCAP Experience. Retrieved February
28, 2023, from https://ascapexperience.com/
Beadle, J. (2016). Jeremy Beadle Unsplash Pro
fi
le [Photograph].
Unsplash.com. https://unsplash.com/es/@jeremybeadle?
utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
Birt, J. (2018, September 2). Hard Skills vs. Soft Skills: What's the
Difference? Indeed. Retrieved February 28, 2023, from https://
www.indeed.com/career-advice/resumes-cover-letters/hard-skills-vs-soft-
skills
(n.d.). Coast 2 Coast Music Conference. Coast 2 Coast Music Conference.
Retrieved February 28, 2023, from https://coast2coastconvention.com/
(n.d.). Jai Yoko. LinkedIn. Retrieved February 28, 2023, from https://
www.linkedin.com/in/jaiyokoent/
Khamseh, S. M. (2023). Sam Moghadam Khamseh Unsplash Pro
fi
le
[Photograph]. Unsplash.com. https://unsplash.com/
@sammoghadamkhamseh?
utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
McCall, J. (2023). Jessie McCall Unsplash Pro
fi
le [Photograph].
Unsplash.com. https://unsplash.com/@littlegreeneyes?
utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
Moyosade, O. (2023). Singer [Photograph]. Unsplash.com. https://
unsplash.com/@theblackesper?
utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
(n.d.). Music Biz Annual Conference 2023. Music Business Association.
Retrieved February 28, 2023, from https://musicbiz.org/events/music-biz-
annual-conference/
Putnam, K. (n.d.). Magician Inspiration Kit. Kayeputnam.com. Retrieved
February 8, 2023, from https://kayeputnam.com/wp-content/uploads/
2018/01/Magician-Inspiration-Kit-2018.pdf?
vgo_ee=S6slU%2FOAlchcclkzQkRgMV0J4fNsxuVffHzYia2A%2Fh4%3D
Rosett, B. (2023). Ben Rosett Unsplash Pro
fi
le [Photograph].
Unsplash.com. https://unsplash.com/@spiritvisionstudios?
utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
(n.d.). Sony Music. Sony Music. Retrieved February 28, 2023, from
https://www.sonymusic.com/
(n.d.). Universal Music. Universal Music Group. Retrieved February 28,
2023, from https://www.universalmusic.com/
(n.d.). Warner Music Group. Warner Music Group. Retrieved February
28, 2023, from https://www.wmg.com/
