Personal Branding

1. PERSONAL BRAND EXPLORATION
Angel HENDERSON
Project and Portfolio 1: Week 3
June 23, 2019

2. Angel Henderson was raised by her grandmother in a
small town called Gould, Arkansas. The youngest out of
her mothers 3 children, Angel and her grandmother
would attend church services every Sunday. This is
where she discovered her love for music. At the age of 5
she started to teach herself how to play instruments like
guitar and piano. She has been influenced by music
legends such as Michael Jackson, Quincy Jones, Whitney
Houston, and plans on making her mark in the music
industry as a songwriter. After spending 5 years of
working at industrial jobs, she came to conclusion that
she was not happy because she was not doing what she
loves to do. In 2018, Angel decided to enroll into Full Sail
University to gain more knowledge about Music Business
to develop professional skills in artist management,
music supervisions, music publishing and learn software
like excel and word press.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Music Director
• Talent Director
• Producer
Creator Archetype - To use my god
given talent of creativity as a writer/musician
to provide the right tools for music that
resonates with a target audience to make the
vision through the art of lyrics and
instruments. My goal is to develop artistic
control so that I can provide the correct
content for motion picture use, radio, and
television for audiences to have an emotional
connection through visuals
Music Supervisor at
Warner Music Group

4. • DEMOGRAPHICS: 60% Female,
30-40 years old, Predominately
White, Single, College Educated,
Located in East Coast.
• PSYCHOGRAPHICS: Enjoys
Networking,
Photography,Interested in Pro
Tools, Interest in music production
• IDEAL AUDIENCE
MEMBERS:Lindsey Greeman,
Talent Acquision(WMG),Evan
Lafragola,
Coordinator(WMG),Marc Wilson,
Senior Director of A&R(WMG)
Recruiters & Hiring Managers at Warner Music Group
TARGET AUDIENCE

5. GOALS
Short Term:
• (Immediately After Graduation, 2020) Entry Level at
Warner Brothers Music Group (Attend networking
events, connect with 50 WMG team members on
linked by January 20, 2021
Mid Term: (2025)
‣ Run my online business as the founder of “A
Lyrix” (Increase my clientel by 50% from the
original start date in 2021)
Long Term: (2040)
• Establish a songwriting company with some of the
most talented songwriters, musicians, and producers
for companies that need professional advertising
material. ( Make Investments, Own 3 buildings in
different states, and have 5 business partnerships by
January, 2041)

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Avid Audio Pro Tools 10%
MIDI Maestro 0%
Communication 70%
Customer Service 60%
SOFTHARD
Microsoft Publisher 10%
Microsoft Excel 10%
Professional Writing 40%
Public Speaking 30%
SOFTHARD

7. I help professionals in the entertainment
industries to make songs/instrumentals for
visuals that need to set the mood for a
movie scenes, commercials, radio and
television by providing/creating music &
vocal skills to enhance the projects
resonance to the audiences.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years of songwriting for independent
artists/ music lessons on GarageBand
• 1 year of music producer
Education:
• Music Business, B.S., Full Sail University (Exp. 2021)
Awards:
• Talent Expo Adult Singer/ Songwriter
Award 2018

9. Landon Ginn
Industry Experience:
• Nickelodeon Animation 3 years
• Technical Director 5 years
• Lighting Artist
Education:
• Full Sail University
• Collin Court Community College
• University of Texas at San Antonio
Leadership Experience:
• Noteworthy
Skills and Proficiencies:
• Lighting, visual effects, compositing, storyboarding,
endorsements
Overall Online Presence:
• Grade: Proficient, 85 out of 100
COMPETITION
Angel V Henderson
Industry Experience:
• 2 years of free lance songwriting
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Live Events
Skills and Proficiencies:
• Writing
Overall Online Presence:
• 24 connections on linkedin
• Grade: Average, 28 out of 100

10. COMPETITION
Angel V Henderson
Industry Experience:
• 2 years of freelance songwriting
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Live events
Skills and Proficiencies:
• Writing
Overall Online Presence:
24 connections on linkedin
• 5Grade: Average, 28 out of 100
Tink Abraham
Industry Experience:
• Industry Outreach Rep/ Employer
Liaison - Career Development Dept.
• Show Production and Touring 10+ years
• Audio Event Technician
• Career Development Advisor- Show
Production and Touring Program
Skills and Proficiencies:
• Live Events
• Audio Engineering
• Recommendations 2 Recording
Overall Online Presence:
• Grade: 100 out of 100

11. BRAND POSITION
V is the middle initial in her name. The V also
stands for vision.
ANGEL“V” HENDERSON
V stands for vision. The
purpose of my brand is to
create music that combines
with a vision to make sure the
customers experience is how
they imagined it.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Breakthrough Music Business Summit
‣ Orlando, FL
• Young Entertainment Professionals
‣ Nashville, TN
• SXSW
‣ March 12-16. 2019, Texas
Digital Marketing
• Primary Content: Advertising My music and beats on social
media sites to promote my brand.
• Primary Tools: Instagram, Facebook, LinkedIn, Twitter. Each
video is 15 secs for promotion
• Website: Full Sail digital portfolio site to showcase school
work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking entrepreneur with over 20 years of
experience in the industry
• Treats people with respect
• Has the same drive even though industry
experience is exceeded
• Not sexist
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2021 at Full Sail
Technical Skills
• WordPress 5 Essential Training - Lynda.com, May
2019
Soft Skills
• Writing Formal Business Letters & Emails
• Public Speaking

14. Have you ever watched a film or commercial and wondered why the music just didn’t seem to fit
the concept? Well thats what I am here for. To make sure that you have the correct music that
resonates with your target audience.
Angel V Henderson
“

15. REFERENCES
https://www.linkedin.com/feed/
update/urn:li:activity:
6546417834078146560/
https://www.lynda.com
https://www.yepnashville.com/#news
https://www.sxsw.com/conference/
music-industry-and-culture/
https://www.onetonline.org/find/
quick?s=tour+manager+