A presentation I put together for a class about my personal brand.

1. Personal Brand EXPLORATION
Chelsey Freeman
Project & Portfolio Week 3
May 24, 2019

2. As a preemie lying in an incubator Chelsey always
had music playing on a portable cassette player.
Born and raised in Alabama, down south manners
and outdoor adventures with her parents helped
mold her adventurous and kind ethics and morals.
She’s loved music quite literally since birth and
aspires to discover and help shape the careers of
artists at Hitco. Entertainment. After working in the
restaurant service and management industry to
support her adventure habit for ten years, Chelsey
decided to pursue a career she would truly love.
She enrolled at Full Sail University where she’s
currently studying Music Business focusing on
Artist Development and Relations.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agent or Manager for Artists and
Performers
• Marketing Manager
• Public Relations Specialist
Explorer Archetype - fabricating brand
stories that revolutionize lives by
bringing an adventurous perspective to
present goals fulfilled. Brings an open-
minded, resourceful outlook to
encourage audiences to create music in
a new explorative way.
Artist Discovery and Development for Record Labels

4. • DEMOGRAPHICS: Mid 30’s to
Early 40’s, Predominantly male,
mixture of ethnicities, mostly
located in the U.S. but have
almost 80 employed in the U.K.
• PSYCHOGRAPHICS: Works a lot,
spends spare time with books
and sleep, enjoys traveling and
speaking publicly
• IDEAL AUDIENCE MEMBERS: Pete
Ganbarg, President of A&R for
Atlantic Records, Cate Wright,
Director of A&R Administration
for Hitco. Entertainment
Recruiters & Hiring Managers at Atlantic Records & Hitco Entertainment
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an internship or entry-level job with Atlantic
Records or Hitco. Entertainment
‣ Connect with and remain in contact with at least
30 people from these organizations by August,
2020.
Mid Term: (2026)
• Discover a new artist and help launch a successful first
album.
‣ Increase the new artists public exposure, image
and awareness.
Long Term: (2041)
• Establish a small record label or talent agency that
helps artists create and explore their music.
‣ Save at least $150,000 have clients lined up,
prior experience helping artists lead successful
careers, secure at least one business partnership
by 2041.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Excel 75%
Adobe Creative Suite 55%
Time Management 80%
Active Listening 68%
SOFTHARD
Data Base Management Software 18%
CRM Software 15%
Critical Thinking 75%
Oral Comprehension and Expression 80%
SOFTHARD

7. I aspire to scout talent, and assist in the
creative and professional development
of recording artists in support of and
accelerated environment at labels
within the music industry.
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years in the Food Service Industry
• Service and Restaurant Management
positions
Education:
• Music Business Major, B.S., Full Sail
University (Exp. 2021)
Skills:
• Leadership abilities from working in
management
• Problem Solving and Making
Decisions
• Communication

9. COMPETITION
Industry Experience:
• Over ten years working in the A
& R consultant field. Has
worked with companies from
Def Jam to indie labels like
SMC Recordings. Currently
working as a manager for a
singer/songwriter
Education:
• Graduated from Washburn University with an
Associate’s degree in Business Administration and
Management
Leadership Experience:
• Volunteered to help organize on Project Phoenix:
Haiti
• Won a BMI
• Member of the National Association of Record
Industry Professionals.
• Speaks four languages
Skills and Proficiencies:
• Recording - 87 endorsements
• Social Media Marketing - 66 endorsements
• A & R - 51 endorsements
Overall Online Presence:
• 500+ connections, the banner image was custom,
but I feel it clashed with the headshot or lack
thereof. Included a custom URL.
• Grade: 65 out of 100
Rare Blair

10. COMPETITION
Education:
• Bachelor’s Degree in Entertainment Business
from Full Sail University
Noteworthy Experience:
• Volunteered for Full Sail University’s Pure
Motivation
• Volunteered for Breckenridge Outdoor Education
Skills and Proficiencies:
• Marketing - 13 endorsements
• Leadership - 13 endorsements
• B2B - 7 endorsements
• Event Planning - 6 endorsements
Industry Experience:
• Six years working for Vail Resorts as
Reservations Assistant
Management.
Leadership Experience:
• Five years in sales leads to team work and team
leading.
Overall Online Presence:
• 500+ connections, however no header customized
or even a headshot, the URL is customized so that
is one item customized on the page.
• Grade: 45 out of 100
Jeff Kovach

11. BRAND POSITION
Reviving America’s sense of adventure
through new music and sharing the
artists journey while we work on
exploratory levels in the industry.
CHELSEY FREEMAN

12. NETWORKING & MARKETING
Industry Events & Organizations
• Music Biz 2020 | May 11-14, 2020 | Nashville, TN
• Winter Music Conference | March 2020 | Miami Beach |
Faena District
• Force Music Conference & A&R Artist Showcase | March
2-3, 2020 | Atlanta, GA
Artist Discovery & Development
• Primary Content: establish blog page on digital
portfolio website. Post at least once a month about the
newest artists and their music and plans.
• Primary Tools:Twitter and Instagram- promote through
posts about the industry and artists. Use instagram
stories to advertise blog. Linked In- Grow and establish
a connection with peers in the fields I am interested in
• Website: Full Sail digital portfolio site to showcase
school work; use blog to showcase knowledge of artist
discovery and development.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level A&R coordinator with and
adventurous spirit and a kind should to show me
the ins and outs of artist development.
Formal Education
• Complete Music Business program at Full Sail
University by 2021
Technical Skills
• WordPress 5 Essential Training - Lynda.com, May,
2019
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, by Sept. 2019
• Business Writing Principles - Lynda.com, by Oct.
2019

14. Chelsey Freeman
You know when you hear the local band
playing at a restaurant or wedding and think
“Man! They should be superstars!”. Well what I
do is connect those artists with the right people to jumpstart their
careers. A local rapper I once did promotion work for ended up
getting a spot on America’s Got Talent, he didn’t win, but he did walk
away with several offers from labels. He is currently keeping me
updated on the progress of his sophomore album.
“

15. REFERENCES
Blair, R. (2019). Rare Blair LinkedIn Profile. Retrieved May
25,2019 from https://www.linkedin.com/in/rare-
blair-255a91b5/
Kovach, J. (2019) Jeff Kovach LinkedIn Profile. Retrieved May
25, 2019 from https://www.linkedin.com/in/jeffkovach/
ONETOnline.org (2019). Summary Report for: 11-2021.00
Search Marketing Managers. Retrieved May 24, 2019 from
https://www.onetonline.org/link/summary/11-2021.00
Atlantic Records. (2019). Atlantic Records Company LinkedIn
Profile. Retrieved May 25, 2019 from https://
www.linkedin.com/company/atlantic-records/
Hitco. Entertainment. (2019). Hitco. Entertainment Company
LinkedIn Profile. Retrieved May 25, 2019 from https://
www.linkedin.com/company/hitcoentertainment/
Atlantic Records About Staff. (2019). Retrieved May 24, 2019
from http://www.atlanticrecords.com/posts/category/
staff-profiles
Music Business Association.(2019). Music Biz 2020.
Retrieved May 26,2019 from https://10times.com/
metadata-summit
Winter Music Conference. (2019). Retrieved May 26, 2019
from https://wintermusicconference.com
Force Music Conference and A&R Artist Showcase.
(2019). Retrieved May 26,2019 from https://
www.eventbrite.com/e/force-music-conference-ar-
artist-showcase-tickets-25940278070
Warner Music Group Job Posting. (2019). Retrieved May
24, 2019 from https://www.ziprecruiter.com