The document discusses several aspects of the movie poster for the film "World War Z". It notes that only Brad Pitt's name is included, indicating he is the main star and will attract audiences. The poster depicts a dystopian scene with fire, smoke and crowds in black, communicating the apocalyptic end-of-the-world theme through its colors and imagery of buildings burning. Specific visual elements like the inclusion of the Eiffel Tower provide a sense of global appeal by targeting audiences in France. The document provides a detailed analysis of design choices for the poster and how they effectively convey the genre and intrigue viewers without including much text.

1. Brad Pitt is the only name on the poster indicating that
the movie revolves around him and perhaps he may be
the main protagonist or antagonist. The fact that only
his name is on the poster also indicates how well known
he is so he appeals to the audience as he does many
action movies. He would also attract a female audience
as he is adored by many females who support him and
his movies. Thus the movie appeals to both genders.
Establishing aerial shot – shows what is going on, the
location and it also sets the setting in France and the
genre of the movie to be dystopia end of the
world/apocalypse.
Poster – Shrieks out dystopia from the fire and smoke, the
massive crowd of people dressed in black from top to
bottom and iconic buildings being burnt down and through
the use of colours.
Colours – orange, black, red – Danger, nothing positive
about it dark gloomy mood which suggests the genre of the
movie to be dystopia – the end of the world this could also
be interpreted as the end of the world through the title of
the movie and the font colour. The ’Z’ is placed behind
‘World War’ and is bigger to attract the audiences attention
as the ‘Z’ is red in contract to ‘World War’ which is in white.
The ‘Z’ could also be interpreted as ‘Z’ for zombies or last
letter in alphabet so this really is the end of the world unlike
other zombie movies which focus on just one place, mostly
America.

2. Eiffel tower – targets people in France therefore they have a
French audience which gives the movie a global appeal as in
other European countries, the poster would include an
Iconic building of the country burning.
Poster placement is important for this particular
advertisement of the movie as this particular poster would be
placed on a bus stop as takes more time to analyse it and
understand its meaning as you are unaware of the zombies
unless you look closer and see them falling from windows, on
the rooftops. However this poster would be less effective if it
was placed on roadside as people would drive past it and the
zombies would just look like a crowd of people in the city
watching the Eiffel tower burn down.
The world – whole world has been empowered by these
black figures in the poster falling from windows indicating
that they are not humans as they are violent and animal
like due to their over excessive behaviour. This movie
differs from similar zombie movies as World War Z does
not show just one country coming to an end, but the
world which most dystopian zombie movies fail to do e.g.
they would only film in one country, usually America.

3. A contrast of colours are used, the
red ‘Z’ stands out of the poster as it
signifies blood, violence and death
which indicates its genre of being an
apocalyptic action, horror zombie
movie. The red also stands out of the
pile of zombies falling off a military
helicopter indicating their hunger for
blood.
The font used for the title of the movie
is bold and has a lot of space between
each letter, this is effective as the
poster does not include and further
text which makes the title stand out.
This also shows the effect of using only
the title as the title gives all the
information which makes the image
used very effective. This technique is
unique and works very well to sell the
movie to the audience.
Only one name is used as Brad Pitt is
a well known actor. This also
indicates that the movie is fairly
based around him or that he will
have a significant and main role in
the movie.
The black on the white background
works very well as it creates a
silhouette which creates a mysterious
effect as although they are falling out
of a helicopter, the image appears to
be going in slow motion which makes
it look peaceful but at the same time
disturbing as they are all on top of
each other and trying to crawl on one
another to get to the top.
Limited information is given such
as the month and year of the
release which is to be in the
summer of 2013. This use of
limited text is effective as it
allows all the attention to go
towards the detailed image.
The production company is placed in
the bottom corner of the poster as
the audience are more likely to go
watch the movie if they know that a
well known production company; in
this case Plan B which is Brad Pitt’s
production company. This increases
the likelihood of more people going
to watch it as if it was produced by a
less well known company, the
production of the movie would not be
as great as not a lot of money would
be invested into it.
The image is shocking and therefore
intrigues the audience as they want to
know what these figures are due to
them falling out from the helicopter
and forming a large pile.