The document outlines the extensive media campaign used to promote the Deadpool movie, including tweets from celebrities and the main actor Ryan Reynolds, posters highlighting the film's adult humor, Deadpool emojis, teaser trailers annotated with drawings to explain the humor, three movie trailers that received over 20 million views combined and positive reviews, promotion at Comic Con featuring Ryan Reynolds, a Tinder profile created for the Deadpool character, and a Halloween special video of Ryan Reynolds in costume interacting with kids. The wide-ranging campaign effectively used humor to generate buzz and interest in the film across social media, trailers, posters and public appearances.

1. DEADPOOL
MEDIA CAMPAIGN

2. TWEETS
Both of these tweets are from
celebrities, the one on the left is
Patton Oswalt who is a stand up
comedian tweeting about a comedy
gives the film good publicity also the
bill board is advertising the film
which is good as well. The main
actor in the film tweeted about it
also which he is a very famous actor
which will get people to want to
watch it more because they like that
actor also there’s another billboard
for the media campaign

3. DEADPOOL POSTERS
These 3 posters are supporting what dead pools about its adult humor which is the target
audience for this film as you can tell by the sexual references in two of the posters but one of
the isn't at sexual but is about love which is also showing that all these are just jokes as the films
a comedy so its good advertisement.

4. EMOJI'S
They not only made posters but they made deadpool emoji's
which is great as everyone uses there phone so people will
get to see it right away which is more good advertisement for
the film as it gives it more attention.

5. TEASERS
Deadpool released this prior to the film showing a scene
from the film which yet again show’s what type of film its
going to be as it is also annotated explaining what’s
actually going on during the scenes with drawings also to
explain which again shows the humor in this film what
they are doing is a repetition of comedy

6. DEADPOOL TRAILERS
• https://www.youtube.com/watch?v=ONHBaC-pfsk
• https://www.youtube.com/watch?v=FyKWUTwSYAs
• https://www.youtube.com/watch?v=Xithigfg7dA
These are 3 trailers for deadpool this is the most important part of advertising the film as the
trailer is what everyone is going to see and check out for the decision to see the film or not so
these trailer show funny scenes and short clips of the action that happens in the film the trailer
gets advertised on television, social media sites and before other films in the cinema. On
YouTube between the 3 has an average of 20 million views which is great for a film also it
received really good reviews on the comments which means the trailers had its effect and got
people to see the film.

7. CAST
Ryan Reynolds Morena
Baccarin
Brianna
Hildebrand
Stan Lee
These 4 actors are massive especially Ryan Reynolds as he’s up there for top actors in the
world because of his comedic voice which makes him perfect for the film also with these
actors been shown in trailers and posters.

8. PUBLIC ANNOUNCEMENTS
Ryan Reynolds the main
character of Deadpool and also
famous actor announced and
advertised the film at 2015 san
Diego comic con

9. TINDER PROFILES
They created a tinder
profile for the
Deadpool character to
promote the film more
which is another
humorous way of
doing it.

10. HALLOWEEN SPECIAL
• https://www.youtube.com/watch?v=1Nvg0LwWeTU
For Halloween Ryan Reynolds
dressed up as deadpool and filmed
a video with kids that are dressed
up as exam and says. “you ever
taken someone's life before” again
insisting humor for promoting the
film.