1. JamesW.Ray,Jr,Ed.D(ABD)
Sales and Marketing
Over sixteen years of successful sales and marketing experience
Over twelve years of leadership experience
Phenomenal relationship development skills
Excellent at employee satisfaction strategy
Impeccable change management experience
Author of An AdmissionsOfficer’sGuide To SuccessIn Proprietary
Education(ISBN: 9781434369406)
Operational Management
Executive level management experience with impressive results
Manage a budget in excess of over ten million dollars
Minimized employee attrition
Successfully develop talent to grow through promotion
Maintain a positive synergized working environment
Training and Development
Over twelve years of successfully training admissions officers
Conducted admissions officer and admissions management training
at various campuses in multiple states
Teach proper phone skills, appointment setting, interviewing and
overcoming objections
Appointed chair of the Admissions Officer Committee by Vice
president to establish best practices
Jun, 2011-Present Capella University Minneapolis, MN
Doctorate in Education
Doctoral Candidate, Expected graduation, 2017
Jun, 2010 Strayer University Chesapeake,VA
MastersinEducation
Dec 2000 Kutztown University of Pa Kutztown, PA
BachelorsofScience in BusinessAdministration/Marketing
Feb, 2016-Present ITT Tech Norfolk, VA
Director of Recruitment
Summary of
Qualifications
1464 Culpepper Ave
Chesapeake, VA 23323
Mobile (757) 693-2659
jmerayjr@cox.net
Work Experience
Education
2. Responsible for the direct management of 18 admissions and
retention departments as well as associated enrollment and
operational activities
Managed the campus’ Admissions Representatives and other
admissions stafftoward meeting established newstudent enrollment
and conversion objectives
With feedback from campusAdmissions Representatives, establish
individual quarterly and annual new student recruitment plans
Oversee the hiring and training of newAdmissions Representatives
Increased appointment schedule rate from 19% to 27% and show
rate from 21% to 32%
Jan, 2012-Feb, 2016 Everest College Chesapeake, VA
Campus Director ofAdmissions
Responsible for the direct management of 20 admissions and
retention departments as well as associated enrollment and
operational activities
Managed the campus’ Admissions Representatives and other
admissions stafftoward meeting established newstudent enrollment
budget of over $2 million.
With feedback from campus Admissions Representatives,
established individualquarterly and annualnewstudent recruitment
plans
Oversawthe hiring and training of newAdmissions Representatives
Ensured that the University’s admissions and retention standardsand
ethical expectations are communicated and adhered to
Increased appointment show rate to 39% and start rate to 85%.
Grew campus to 800 students
Increased employee morale and decreased employee attrition
Interim Campus President Dec, 2014-Feb, 2015
Senior Administrative Official at the campus level
Oversaw P&L management of a 10 million dollar budget
Manage new student recruitment activities while overseeing full
campus operations and management, to include student retention
initiatives, campus-levelfiscaland budgetary management, and the
overall appearance and administrative operations of the campus
June, 2011-Jan, 2012 Fortis College Norfolk, VA
Director ofAdmissions
Responsible for the direct management of the admissions and
retention departments as well as associated enrollment and
operational activities
3. Managed the campus’ Admissions Representatives and other
admissions stafftoward meeting established newstudent enrollment
and conversion objectives
With feedback from campusAdmissions Representatives, establish
individual quarterly and annual new student recruitment plans
Oversee the hiring and training of newAdmissions Representatives
Ensure that the University’s admissions and retention standards and
ethical expectations are communicated and adhered to
Feb 2009-June, 2011 Stratford University Falls Church, VA
Director ofAdmissions
Was responsible for the direct management of the admissions and
retention team of 7, aswellas associated enrollment and operational
activities
Managed the campus’Admissions Officers and other admissions
staff to growing the campus population to over 1000 students and
over $2 million in new student revenue.
With feedback from campus Admissions Officers, established
individual quarterly and annual new student recruitment plans
Oversaw the hiring and training of new Admissions Officers, front
office staff and retention personnel
Trained,coached and developed DirectorsofAdmissions and reps at
Woodbridge and Richmond campuses
Increased and maintained start rate of 85% and higher
Ensured that the University’s admissions and retention standards and
ethical expectations are communicated were adhered to
Interim Campus Director Apr, 10-Jun, 10
Senior Administrative Official at the campus level
Manage new student recruitment activities, overall campus
enrollment management, studentretention initiatives, campus-level
fiscaland budgetary management, student services and associated
collection activities, and the overall appearance and administrative
operations of the campus
Restructured marketing, which saved $7000.00 per month and
increased the amount of inquiries
Sep 2004 – Feb 2009 Strayer University Chesapeake, VA
Admissions Manager (Virginia Beach Campus) Feb, 08- Feb, 09
Admissions Manager (Fredericksburg Campus) Jan, 05-Jul, 06
Responsible for the direct managementof the admissions department
and associated enrollment and operational activities
4. Served as a liaison with the campus’ other departments
Managed the campus’Admissions Officers and other admissions
staff toward meeting established new student enrollment and
conversion objectives
With feedback from campus Admissions Officers, establish
individual quarterly and annual new/readmit student recruitment
plans
Oversee the hiring and training of new Admissions Officers and
front office staff
Ensure that the University’s admissions standards and ethical
expectations are communicated to new admissions employees and
are incorporated into ongoing training and new student recruitment
activities
Promoted to the Admissions Manager within six months
Chairman of the Admissions Officer Committee
Under my guidance, the Admissions Team has consistently
met/exceeded goals
Consistently managed Admissions Officers into the Cumlaude
Society
Campus Director Jul, 06-Feb,08
Senior Administrative Official at the campus level
Oversaw P&L management of a 10 million dollar budget
Manage new student recruitment activities, overall campus
enrollment management, studentretention initiatives, campus-level
fiscaland budgetary management, student services and associated
collection activities, and the overall appearance and administrative
operations of the campus
Developed market that was cut by 67% due to sister campus
opening, to continually increase in size and revenue
Train every new Admissions Officer highered into the region
increased operating margin from 59% to 63%
Increased retention rate from 80 to 83%
Admissions Officer (Henrico Campus) Sep, 04-Jan,05
Represented college at various high schools college fairs and other
recruiting ventures
Contacted prospective students, provide information about our
curriculums, and arrange campus tours
Interviewed prospective students and review qualifications for
acceptance
Served as a liaison between students and other departments on
campus
Operated as a mentor for incumbent students
Consistently exceeded quarterly goals
5. Mar 2002 – Sep 2004 ITT Technical Institute Richmond, VA
SeniorAdmissionsRepresentative
Represented college at various high schools college fairs and other
recruiting ventures
Contacted prospective students, provide information about our
curriculums, and arrange campus tours
Interviewed prospective students and review qualifications for
acceptance
Served as a liaison between students and other departments on
campus
Consistently exceeded goal provided to me
Operated as a mentor for incumbent students
Assisted in the planning of special events
Three time recipient of the Representative of the Quarter award
Assisted in the interviewing process of new candidates
Trained new employees on various facets of recruitment
Dec 2000 – Mar 2002 Apex Systems,Inc. Richmond, VA
SeniorTechnical Recruiter
Assisted in the development of a new target market and recruited
qualified candidates for various positions
Made salescalls to potentialand current managers at client sites to
establish and build on relationships, and market our services
managers
Established new clients through warm and cold calling leads that
stem from various sources,such asnewspaperpostings,internet ads,
referrals, walk-ins, and sourcing companies
Provided full life cycle recruiting and hiring for Fortune 500
companies through sourcing various companies, prescreening and
qualifying candidates, resume preparation, and interview
coordination and facilitation
Recognized as top performer in selling our services, and generating
business from current and new businesses