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University Recruiting Essentials: How to Make Your Brand Memorable with On-Campus Events


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In this presentation you will learn how to implement best practices in creating an on-campus event. Decide on which on-campus events should be part of your university recruiting strategy and discover how to attract the students you want to attend your on-campus events.

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University Recruiting Essentials: How to Make Your Brand Memorable with On-Campus Events

  1. 1. University Recruiting Essentials: How to Make Your Brand Memorable With On-Campus Events Information provided by:
  2. 2. Why On-Campus Events?
  3. 3. Employers Must Make Their Brand Stronger!
  4. 4. Where Should You Invest?
  5. 5. -Info Sessions -Affiliate Programs -Classroom Presentations -On-Campus Recruiting -Other Events On-Campus Events
  6. 6. Building Your Brand is a Long Term Investment -Often no immediate return -Like planting a seed - then reaping the rewards later -Need support from upper management -Recruiting and branding is a year round effort
  7. 7. Branding Is Important! -Do you believe college talent is the pipeline to your future success? -Hiring an intern or full-time entry level college graduate is the result of your branding No open positions? - You still need to have a presence on college campuses -Can still have impact on students you want to attract in the future
  8. 8. Where to Recruit? -Target schools with Programs, Geography, and Rankings that interest you -Where are your top competitors looking for talent? -Do you have Corporate Alumni?
  9. 9. LET’s GET StARTED!
  10. 10. -On-Campus Recruiting is a recruiting method used by employers seeking to hire interns and entry-level employees from some of the brightest and most talented college students -On-Campus Interviews, Career Fairs, and other networking events are all forms of On-Campus Recruiting -Sign up for a Free AfterCollege Webinar for more information on how to improve your strategy What is On-Campus Recruiting?
  11. 11. -Place for students to discover and speak with companies looking to hire them -Build Brand so that students, know, trust, and aspire to join your company -Become one of the “elite” recruiting companies - Start early and connect with students Career Fairs
  12. 12. KPMG Campus Recruiting Schedule -KPMG is one of the “Elite” on-campus recruiting companies -Start early - stay on-campus year round -Include on-campus recruiting schedule on company website
  13. 13. -Teach students about: -Company -Industry -What type of work done -What might the students do once in the organization -Prime way to advertise company culture Information Sessions
  14. 14. Every School Does Things Differently -Can set up Info Sessions through General Career Center, Department Career Center, Student Groups, and Even Independently Ex: Michigan University - Department Career Center
  15. 15. Corporate Affiliates Program -Can be good way to influence curriculum, build faculty relationships, get your organization’s brand in front of “right” students, and encourage student participation in on-campus events -Choose best people from your organization to influence students (Upper Management and Hiring Managers) Ex: Brown University - Engineering Corporate Affiliates Program
  16. 16. Remember: Targeting Information Sessions towards honor society student groups helps you narrow down your audience to the “Top Students”
  17. 17. -According to the National Association of Colleges and Employers (NACE) Recruiting Survey - Relationships with Faculty is the most effective way to brand your campus program -Career Fairs are the second most effective -Connect with faculty who have most contact with students -Often Grad Assistants and Teaching Assistants communicate most with students -Great way to get into classrooms for Info Sessions Faculty Relationships
  18. 18. You Need to Educate Students on Your Industry!
  19. 19. -Students don’t always understand what opportunities could be available at the company - even with a strong consumer brand -Ex: AT&T: Working for AT&T does not mean one will make or sell phones every day - There are different departments with different functions which students need to be aware of -Finance, IT, Marketing, Management, Sales and many others are all departments students could start work in
  20. 20. Provide Real Work Examples -Get Students Excited -Show them the types of things they might be engaged in at your company -Be Memorable! -Interesting New Product? -New Research being performed? -Show The Students!
  21. 21. Other Fun Events... ...Student Competitions!
  22. 22. Hackathons are great for student engagement -Employers can sponsor event and have representatives attend -Include Tech Talks and Info Sessions throughout event -Find the students you want to engage with your brand -Be Creative!
  23. 23. How can I tell if my on- campus recruiting is working?
  24. 24. -Student custom surveys or student focus groups are great ways to measure how students perceive your brand -AfterCollege Employer Popularity Index - Tracks the number of students who have “followed” your company and can be represented at an individual university level -If you are interested in learning more about this – contact an AfterCollege representative – or reach out to me ( and I will put you in contact with the correct person Measuring Brand Awareness
  25. 25. -Measuring ROI is about measuring your brand recognition -Measure the students throughout their time engaged with your University Recruiting program -Keep track of students or applicants with tracking system Measuring Return on Investment -Important to be comprehensive and consistent in keeping in contact with students
  26. 26. ATS vs. CRM Application Tracking System (ATS) vs. Customer Relationship Management (CRM) - - Tools to input information from students engaged with at event - Find way to track where you met student and if they continue to engage with your company around career information - Need unique source code for each event - Track where students first interacted
  27. 27. Remember to track your Top Students! -Make notes in CRM about your “top students” -Track students you believe are unique -Relevant experience -Particular classes -Interesting stories to add to company culture -Engage students early - reengage with them over time
  28. 28. -Some companies now consider New Grad Hires as: -Someone 1-3 years out of school and their first professional position -You can “Credit” these hires to the success of your University Recruiting program! Start Now!
  29. 29. -Making your Brand stronger starts on-campus -Information Sessions, Corporate Affiliations, Classroom Presentations, Career Fairs, and other on-campus events are all ways to boost your brand awareness among students -On-campus recruiting is a long-term investment -Track students and keep in contact -Be memorable! Key Takeaways
  30. 30. Contact: Twitter: @JenRutt Questions?
  31. 31. AfterCollege specializes in helping employers drive targeted student traffic to their events. Keep that in mind if you do not have an existing pipeline to use to evangelize your event. We have the connections to help you. AfterCollege Can Help!
  32. 32. -Sign up for Free Employer Webinar Series -Subscribe to Free AfterCollege Employer Blog -Follow Us on Twitter | Facebook | LinkedIn -Visit the AfterCollege LinkedIn University Recruiters Page for more information on University Recruiting Visit AfterCollege