Vibe was founded in 1992 by music producer Quincy Jones. It has a large audience, over 77% of which are age 21 or older. The magazine aims to be the leading publication covering hip hop music, as seen from their mission statement of "redesigning hip hop". The Hood will be the first magazine focused specifically on grime music, providing information on new artists, exclusive interviews, tour dates and reviews to engage its target audience of 12 to 25 year olds interested in grime and rap.

1. *Vibe was founded in 1992 by a
producer called Mr Quincey Jones.
Of vibes audience traffic
via mobile devices.
These figures represent
vibes audience
With a massive 77.1%
being age 21 and over.
48% 52%
Vibe has always aimed to be the
leading hip hop magazine we can
see this from a quote on their
website “redesigning hip hop”
About The hood-
The hood will be the first official
magazine aimed specifically
towards the audience of grime
music. Each issue will include
information regarding new and
upcoming artists as well as
exclusive interviews with some
of grimes hottest stars. The
magazine will also include tour
dates and reviews in order to
give the audience the best
chance possible.
Research shows the
target audience for
grime/rap music
ranges from 12-25
this means we will
have to design our
magazine in order to
suit everyone
included in this age
bracket.
3k 2k 1.2k
300 3.8k 1.4k