2. Background
• Vibe is based in New York, located in the U.S.
• A musician named Quincy Jones started Vibe along with the
company, Time Inc in 1993.
• They had a female version of the magazine called Vibe Vixen.
• It was originally called Volume.

3. Vibe in February, 1994
The strap-line still
remains on top of
the masthead.
As with today’s Vibe, the
logo itself is the same
expect the words are a
bit more closer together.
The main image presents
the genre of Classic R&B.

4. Background
• As of June 30, 2012, Vibe had a circulation of 300,943.
Which 202,439 were paid, and the other 98,504 were non
paid.
• The magazine has achieved variable success over the last
eight years with sales rising and falling.
• Vibe launched the "Best Rapper Alive Tournament" on July
21, 2008. In which Eminem eventfully won.

5. Target Audience
• The audience for Vibe are listeners to R&B, Hip Hop and
Rap.
• It’s target audience is for people aged between 18-34.
• It is aimed at a male audience.
• Readers could enjoy music, playing games and every now
and then going to the cinema.

6. Vibe Today
• Vibe costs about £5.33.
• It is released every other month.
• Vibe has it’s own website.
• Vibe magazine is one of the leading publications for the
Hip Hop generation.
• The magazine is produced in the U.S.A.

7. Inside Vibe
From what we can see, Vibe can have a variety of colours.
The coloured articles combine the main image with the
text for a more visually appealing look. It is not unusual
to see full length images of artists or to see them posing.

8. Ownership &
Selling Areas
• Vibe is owned by a private equity investment fund Inter-
Media Partners.
• They own other companies such as WAPA-TV (radio
station) but have earned their success through Media
institutions.
• They distribute their magazine through their online website
which provides some articles from the magazine. Also the
magazine gets distributed to a variety of shops ranging
from corner shops to supermarkets.