1. Vibe isan Americanbasedmusicandentertainmentmagazine,Vibe wasfoundedin1992 by a
producercalledMr QuinceyJonesoriginallyincollaborationwithTime Inc.The magazine
predominantlyfeaturesgenressuchasR&B andhip-hopandusuallyissuesof the magazine would
include picturesandarticlesof arange of artists,actorsor otherentertainers.Unfortunatelyonthe
eve of the magazinessixteenthyearanniversarythe companyshutdown,tothisdaythere isno solid
evidence whythishappenedhoweveramemberof vibe spoke withthe mediaandstatedthat"it is
withgreatsadnessbutwithheadsheldhigh,thatwe leave the buildingtoday”.Vibesspokesman
alsoreleasedthe informationthatthe teamwere assigningandeditingaMichael Jacksontribute
issue whentheygotthe sad news.
Vibe waslaterpurchasedbya private equityinvestmentfundknownasintermediapartnerswhich
nowproduce the magazine ona semi-monthlybasis(2monthsforeach issue) howeverwith the
popularityof technologyincreasinginrecentyearsthe magazine hasdiscoveredalarge online
presentswithresearchshowinglarge percentageof the audience preferthistoapaper copyof the
magazine,thisanda numberof otherthingscausedthe companyto move the magazine toan online
basedmagazine onlybeingavailablethroughthe website onlinestoresande-bookproviders.
By researchingIhave come to the conclusionthatthe target audience forthe vibe magazine ismost
likelytobe popularwithyoungfollowersof urban/hiphopculture,the genre Rapcanalsobe
includedinthiscategoryasresearchshowsusthe lastissue of the magazine before goingbusy
featuredpopularRapartistslimshadybetterknownasEminemsingle handedlysellingmore than
172 millionalbumsworldwide makinghimof the world'sbestsellingartists.Forhimtofeature on
the front coverof grime at the time aswell asmany otherpopularbandsandmusicianselevatedthe
magazine tothe popularitylevelithastoday,The magazine oweditssuccesstofeaturingawide
range of artiststhan itsclosestcompetitorssuchasThe Source andXXL whichmainlyfocuson
genressuchas pop centricand rock.
