These are three front covers of the magazine vibe. As you can see they all have similar techniques used so that the magazine is easy to recognise. The three dominant colours here are black red and white which in general are quite bold colours so could signify a sense of standing out. The black and white theme of the magazine connotes class and gives the magazine a more high profile look. Putting the red against the running monochrome theme helps important elements stand out to the audience, making conventions such as the masthead and cover lines become more noticeable. The graphic in the middle is layered over the masthead for all three magazines which could signify that the graphic is part of the main article within the magazine. All three celebrities are well known which would attract many readers as they are familiar with them and also the celebrities are dressed the same to match the colour schemes. The shot used for the magazines are a mid shot which since the magazine shows a lot of sex appeal reflects the magazine content. The articles featured and captions are put around the graphic and are quite compressed together so that they can feature as many articles and information within the magazine as possible.
This double page features the celebrity Solange Knowles who is the main focus of the article. This article and the double page spread will be aimed towards her fans and lovers of music. The target audience for this article would be towards eighteen year olds and over as there is quite a lot of information presented and the pages itself look quite formal. The graphic in the middle immediatly grabs the readers attention as it is the only graphic that is in colour. Also having part of the text ‘Solange Knowles’ again grabs the readers attention and informs the reader quickly to who the graphic and the article is about.
Vibe magazine is currently owned by InterMedia Partners which is private equity and was made in 2005They own other companies such as WAPA-TV (radio station) but they have earner their success through media institutions and our very well known in America
The main target audience are 18-34 year old. A reason for this may be because of the graphic used to portray what’s in the magazine and because of how formal the articles are that in the magazine. The audience for this magazine would be R&B, Hip Hop and Rap music because the magazine is mainly focused on them and the celebrities used are mainly for example on the front covers are main stage R&B celebrities.
FRONT COVERS OF VIBE<br />Angle of gaze: Looking at the consumer<br />Masthead<br />Bleed<br />Teasers<br />Graphic<br />
DOUBLE PAGE SPREAD<br />Graphic<br /><ul><li>Solange Knowles is the main focus
Target audience for this article would be towards eighteen year olds and over
The graphic in the middle immediately grabs the readers attention
Also having part of the text ‘Solange Knowles’ again grabs the readers attention</li></li></ul><li>ABOUT VIBE AND TARGET AUDIENCE<br />Vibe is a music and entertainment magazine founded by producer Quincy Jones.<br />Quincy Jones launched Vibe in 1993<br />On June 30, 2009, it was announced that Vibe was shutting its doors and ceasing publication immediately<br /> 2 years (12 issues) for only $14.95 1 year (6 issues) for only $9.95<br />The audience for Vibe are listeners to R&B, Hip Hop and Rap<br />Target audience is between the of 18-34<br />Circulation<br />Vibes circulation recent statistics show that in 2007 it was approximately 800,000.<br />
DISTRIBUTION AND SELLING AREAS<br /><ul><li>Vibe magazine is currently owned by InterMedia Partners which is private equity
They own other companies such as WAPA-TV (radio station) but they have earner their success through media institutions
They distribute their magazines though their online website which provides some articles from the magazine. Also the magazines gets distributed to a variety of shops ranging from corner shops to supermarkets
They make catchy offers so that the public will be more tempted to buy their magazine</li></li></ul><li>Attract and Satisfy<br />Covers attract audiences because it shows big music artist such as Brandy, Snoop Dogg, Mariah Carey, Beyoncé, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, The Fugees, Eminem, T.I., R. Kelly, Michael Jackson.<br />The magazine satisfies audiences by including revolutions music reviews, a celebrities gossip column, next profiled up coming artists, also devoted several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Rocawear and Fubu.<br />
Online version compared to printed copy<br />The online version has more information than the printed copy.<br />The online version focuses more on individual artists.<br />The online version has more facts and shows key videos linked with a certain article.<br />Online version also has references to artists on social networking sites such as twitter and facebook.<br />
Technologies<br />The technologies used to develop their product by:<br />Having their merchandise across the internet on websites other than their own (software)<br /> Create advertisements on television promoting their product<br />Reduce the prices or make catchy sales when they believe the demand for the magazine is decreasing <br />Having their product placed on the second shelf of the magazine rack next to other music magazines.<br />