My primary target audience is males aged 16-25 who enjoy both sports and fashion. Specifically, Jimmy Candy is used as an example - he is a 19 year old English salesman living in the UK who enjoys football. The secondary target audience is older males around age 45 interested in work fashion, such as Richard Eccleson, a 45 year old English estate agent and golf enthusiast. Both audiences are described as coming from middle to upper class backgrounds and enjoying an active lifestyle while also having an interest in their appearance and keeping up with fashion trends.

1. Target Audiences

2. Magazine- Primary Target Audience
• Name: Jimmy Candy
• Gender: Male
• Age: 19
• Location: United Kingdom
• Job: Salesman
• Nationality: English
• Interests: Football
• Ethnicity: White British

3. My primary target audience for my first magazine is males aged around 16-25 who are inspired by sport but are also a
sophisticated workman. The reason it’s targeted towards this category is because this is usually the age where males balance
their everyday work life with sport being very passionate for both.
Demographics: Males aged 16-25
Psychographics: Jimmy is an athletic person and is very enthusiastic with his football. He is an out going person therefore I feel he
fits my target audience the best. I believe he would buy my magazine to widen his sporting knowledge as well as discovering new
fashion. He is a very ambitious character who always likes to strive and succeed in his sport who is very passionate in keeping up
to date with the most recent magazines. Jimmy also enjoys his working lifestyle, working Monday to Friday and playing sport at
the weekend. This has caused Jimmy to have a huge interest in fashion, looking smart in a suit and tie ready for his days work.
Furthermore I feel Jimmy would buy my magazine on his journey back from work, to experience new styles and take an interest
in different types of styles.
Geodemographic: My Primary target audience (Jimmy) lives in a quiet cul-de-sac in a semi-detached house. He lives walking
distance to a train station in order to travel to and from work, into the busy city of London. Jimmy lives within a very active area
with many sporting activities taking place so it makes it very easy for him to get involved.
Social Class: The social classes that would fit my target audience the best would be middle to upper class. This is because I
believe a sophisticated workman who involves themselves in sport would be most interested in my magazine.
Gender: My target audience is aimed at males aged between 16-25.

4. Magazine- Secondary Target Audience
• Name: Richard Eccleson
• Gender: Male
• Age: 45
• Location: United Kingdom
• Career: Estate Agent
• Nationality: English
• Interests: Golf
• Ethnicity: White British

5. My Secondary target audience is older males aged around 45 who have a good sense in work fashion. The reason I’ve chosen to target
my secondary audience in this age category because I believe older generation will be interested in buying my magazine to keep up to
date with fashion trends and continue to feel like they fit in to society. Demographics: Young Males aged 6-12
Psychographics: Richard is an enthusiastic man who has always been driven to succeed. I believe he would suit my magazines as he he
continues to be intrigued in fashion and has a serious interest in it. Richard also likes to keep active, playing many rounds of golf with his
mates, socialising and also widening his knowledge with golfing fashion. Richard is a character who plans ahead with the determination
to succeed. Richard inspires to wear the suit attire when attending work therefore has allowed him to be very involved in his fashion.
Geodemographic: My secondary target audience (Richard) lives in a detached house close to the countryside. This allows Richard tobe
independent and to try out new fashions.
Social Class: Richard is a working class citizen who gives his best in everything he takes part in
Gender: My secondary target audience is aimed at males aged around 45.