Magazine Institution Research

1. Magazine Institution
Research.

2. IPCMEDIA/TIMEINC.
• Time INC company formerly known as IPC Media, produces various types of magazines which the
vast majority of them fall under the category of being ‘Niche’ meaning that they only appeal to a
specific audience rather than a wider one. The company features over 30 magazines, the majority
revolving around homes such as ‘25 Beautiful Homes’, ‘Amateur Gardening’, ‘Beautiful Kitchens’
and ‘Country Homes & Interiors’.
• The main primary audience for this company would be aimed at women ranging from the ages of
20-45 as the magazines they produce are magazines such as ‘Woman Weekly’, ‘Instyle UK’, ‘Look’
and ‘Marie Claire UK’ which are all magazines that appeal to the female audience.
• The second primary audience for this company would be aimed at middle-aged men ranging from
the ages of 24-50 as the company also produces magazines such as ‘Cycle Sport’, ‘Cycling Active’,
‘Golf Monthly’, and ‘International Boat Industry’.
• The brand image for this company is aimed at middle upper class and upper-class socialites.
• There are social networking platforms which are Twitter and LinkedIN where you are able to
Follow Time INC.UK.

3. BBCMAGAZINES/IMMEDIATE MEDIA
CO.
• Immediate Media CO also known as BBC Magazines produces various types of magazines which
produce mainstream magazines meaning that they appeal to a wider audience. The company
features magazines such as ‘Girl Talk’, ‘Mister Maker’, ‘Made for Mums’, ‘Knit Today’ and ‘Top
Gear’.
• The main primary audience for this company is females ranging from the ages of 21-50+, this is
evident as they produce magazines mainly based on motherhood to knitting which are all
magazines primarily appealing to females.
• The second primary audience for this company is young children of both genders this is evident as
they feature ‘Mister Makers’, ‘Lego Chima’, ‘CBEEBIES Magazine’, ‘Girl Talk’, ‘Match of the Day’,
‘Top of the Pops’ and ‘Horrible Histories’.
• The brand image for this magazine is aimed at people who fall under the social class of C1, people
who may receive low income.

4. DEVELOPMENT HELL
• Development Hell produces various types of magazines which produce niche magazines meaning
that they only appeal to a specific audience. The magazine focuses on urban, dance and pop
music. The company features ‘Mixmag’ and ‘Don’t stay in’, however the magazine ‘Mixmag’ itself
appeals to a wider audience.
• The target audience would be both genders who are interested in urban, dance and pop music
aged 16-26.
• Development Hell’s brand image is people who fall under the class of C1, people who enjoy urban
pop music.