2. Target Audience
The target audience of the magazine is a unisex audience as
this genre appeals to many people of both gender, male and
female. And the age range of the audience will be mainly people
aged 30 and below. With the common interest of Electronic and
house music, with the behavioral aspect being that the listen to
electronic and house music regularly
Its aimed at primarily mature students within the age bracket of
18-24 however not exclusively, but to greater access this market
offer a discount when a student card is show perhaps. This
magazine as well as being an ordinary magazine, it also has
informative content about equipment etc.
My magazine is purposely made to be interesting and get the
reader thinking, as so the magazine is not just read once, its
picked up again and again. Which in turn would generate repeat
business.
3.
4.
The magazine is also aimed at people who
have a deeper interest in house and electronic
music, meaning people in the production
aspect and DJ, as there are reviews on relevant
technology which adds another informative
dimension to my magazine making it a diverse
publication and more appealing to a wider
audience.
