Research
Bauer Media
Bauer Media UK is an entertainment network of iconic, multi-platform brands.
The business became part of the Bauer Media Group, Europe’s largest privately-owned media group, in 2008. Founded in Hamburg in 1875 and now
in its fifth generation of family ownership, the Bauer Media Group operates in 19 countries including the UK, Germany, Poland, Australia, New
Zealand and the USA and has 11,000 employees worldwide.
Our brands
In the UK we reach over 25 million consumers. Our portfolio includes heat, KISS, Grazia, Empire, Motor Cycle News, Parkers, TV Choice, Take a
Break, Bella, Magic and Absolute Radio. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine or
radio competitors.
Cultural connections
In an era where audiences are ever harder to categorise, we build strong cultural connections, drawing people together with the things that they
really care about. Our brands become the lens through which our audiences see the world.
Our focus is on deep consumer insight and instinct, and when they collide, the sparks fly!
Magazines
Today we are Britain’s biggest magazine publisher.
Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic
brands within our portfolio. More recently, Closer was launched in 2002 and Britain’s first weekly glossy, Grazia, was launched in 2005.
Our Women’s Weekly magazines include Take A Break, which has long been the UK’s best-selling women’s weekly title, and TV Choice, the UK’s
biggest selling magazine. In 2015, we created a new niche within the growing gardening market, with the launch of Modern Gardens, for an
audience who want to enjoy their outdoor living space, without having to become expert gardeners.
Bauer Media Awards
2017
MASTERCLASSING MARKETING AWARDS
Marketing Excellence in Publishing, The Direct Marketing Subscriptions
Acquisition Team
RADIO FESTIVAL
Radio Academy Fellowship, Paul Sylvester - Absolute Radio Content
Director
PPA AWARDS
Best Use of Social Media, Grazia
AOP DIGITAL PUBLISHING AWARDS
Best Audience Development Team, Bauer Xcel
BSME TALENT AWARDS
Best Feature idea (Print) - Nick De Semlyen for his Lord of the Rings 15th
Anniversray Feature
BSME TALENT AWARDS
Best Digital Designer, Olly Gibbs
BSME TALENT AWARDS
Best Picture Editor, Joanna Moran
NEWSPAPER & MAGAZINE (NMAs), CAMPAIGN OF THE YEAR
Empire Magazine, for Fantastic Beasts Video Screen Sainsbury's Exclusive
THE BETTER SOCIETY AWARDS
Absolute Radio and Macmillan Cancer Support Partnership
BRITISH MEDIA AWARDS, DIGITAL PRODUCT OF THE YEAR
Bronze: The Debrief, Bauer Media
BRITISH MEDIA AWARDS, COMMERCIAL CAMPAIGN OF THE YEAR
Bronze: Absolute Radio and Wickes, Bauer Media
RESIST THE USUAL CREATIVE AWARD
Martin Challoner, Gary Ingamells and Rik Watson, Viking FM
For their 'Put Your Mind to Better Use' recruitment campaign for
the Bauer Academy's 'Making Creativity Work' project.
PPA AWARDS, NEW EDITOR OF THE YEAR
Rebecca Holman, The Debrief
IRN AWARDS, NEWS TEAM OF THE YEAR (UNDER 1m TSA)
Gold: Radio Aire News
IRN AWARDS, REPORTER OF THE YEAR
Gold: Linda Sinclair from Radio Clyde 1 &2
IRN AWARDS, INTERVIEW OF THE YEAR
Gold: Adam Phillips interview of Steve Kelly 'My Hillsborough Journey' for
Radio City 2 and Radio City Talk
IRN AWARDS, BEST SPORTS COVERAGE
Gold: Scottish Cup Final 2016, Heroes and Hooligans for Clyde 1
IRN AWARDS, NEWCOMER OF THE YEAR
Silver: Phil McDonald - Northsound
IRN AWARDS: BEST NEWS SPECIAL OR FEATURE
Silver: Justice for Joseph - Key 103
IRN AWARDS: BEST INTERVIEW
Silver: Vicky Murray - West FM & Westsound
IRN AWARDS: NEWS TEAM OF THE YEAR WITH A TSA OF OVER ONE
MILLION
BRITISH MEDIA AWARDS, EDITORIAL CAMPAIGN OF THE YEAR
Silver: 'Making Renting Fair' The Debrief, Bauer Media
Bauer Magazines
Bauer Media own a variety of magazines, some very
well known such as Empire, Closer and Heat. These
magazines are also seen as a success in the industry and
also continue to make sales, allowing Bauer media to be
very successful. However Bauer media currently do not
own a men's fashion magazine therefore I believe there
is a gap in the market my magazine could fulfil.

Bauer research

  • 1.
  • 2.
    Bauer Media Bauer MediaUK is an entertainment network of iconic, multi-platform brands. The business became part of the Bauer Media Group, Europe’s largest privately-owned media group, in 2008. Founded in Hamburg in 1875 and now in its fifth generation of family ownership, the Bauer Media Group operates in 19 countries including the UK, Germany, Poland, Australia, New Zealand and the USA and has 11,000 employees worldwide. Our brands In the UK we reach over 25 million consumers. Our portfolio includes heat, KISS, Grazia, Empire, Motor Cycle News, Parkers, TV Choice, Take a Break, Bella, Magic and Absolute Radio. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine or radio competitors. Cultural connections In an era where audiences are ever harder to categorise, we build strong cultural connections, drawing people together with the things that they really care about. Our brands become the lens through which our audiences see the world. Our focus is on deep consumer insight and instinct, and when they collide, the sparks fly! Magazines Today we are Britain’s biggest magazine publisher. Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio. More recently, Closer was launched in 2002 and Britain’s first weekly glossy, Grazia, was launched in 2005. Our Women’s Weekly magazines include Take A Break, which has long been the UK’s best-selling women’s weekly title, and TV Choice, the UK’s biggest selling magazine. In 2015, we created a new niche within the growing gardening market, with the launch of Modern Gardens, for an audience who want to enjoy their outdoor living space, without having to become expert gardeners.
  • 3.
    Bauer Media Awards 2017 MASTERCLASSINGMARKETING AWARDS Marketing Excellence in Publishing, The Direct Marketing Subscriptions Acquisition Team RADIO FESTIVAL Radio Academy Fellowship, Paul Sylvester - Absolute Radio Content Director PPA AWARDS Best Use of Social Media, Grazia AOP DIGITAL PUBLISHING AWARDS Best Audience Development Team, Bauer Xcel BSME TALENT AWARDS Best Feature idea (Print) - Nick De Semlyen for his Lord of the Rings 15th Anniversray Feature BSME TALENT AWARDS Best Digital Designer, Olly Gibbs BSME TALENT AWARDS Best Picture Editor, Joanna Moran NEWSPAPER & MAGAZINE (NMAs), CAMPAIGN OF THE YEAR Empire Magazine, for Fantastic Beasts Video Screen Sainsbury's Exclusive THE BETTER SOCIETY AWARDS Absolute Radio and Macmillan Cancer Support Partnership BRITISH MEDIA AWARDS, DIGITAL PRODUCT OF THE YEAR Bronze: The Debrief, Bauer Media BRITISH MEDIA AWARDS, COMMERCIAL CAMPAIGN OF THE YEAR Bronze: Absolute Radio and Wickes, Bauer Media RESIST THE USUAL CREATIVE AWARD Martin Challoner, Gary Ingamells and Rik Watson, Viking FM For their 'Put Your Mind to Better Use' recruitment campaign for the Bauer Academy's 'Making Creativity Work' project. PPA AWARDS, NEW EDITOR OF THE YEAR Rebecca Holman, The Debrief IRN AWARDS, NEWS TEAM OF THE YEAR (UNDER 1m TSA) Gold: Radio Aire News IRN AWARDS, REPORTER OF THE YEAR Gold: Linda Sinclair from Radio Clyde 1 &2 IRN AWARDS, INTERVIEW OF THE YEAR Gold: Adam Phillips interview of Steve Kelly 'My Hillsborough Journey' for Radio City 2 and Radio City Talk IRN AWARDS, BEST SPORTS COVERAGE Gold: Scottish Cup Final 2016, Heroes and Hooligans for Clyde 1 IRN AWARDS, NEWCOMER OF THE YEAR Silver: Phil McDonald - Northsound IRN AWARDS: BEST NEWS SPECIAL OR FEATURE Silver: Justice for Joseph - Key 103 IRN AWARDS: BEST INTERVIEW Silver: Vicky Murray - West FM & Westsound IRN AWARDS: NEWS TEAM OF THE YEAR WITH A TSA OF OVER ONE MILLION BRITISH MEDIA AWARDS, EDITORIAL CAMPAIGN OF THE YEAR Silver: 'Making Renting Fair' The Debrief, Bauer Media
  • 4.
    Bauer Magazines Bauer Mediaown a variety of magazines, some very well known such as Empire, Closer and Heat. These magazines are also seen as a success in the industry and also continue to make sales, allowing Bauer media to be very successful. However Bauer media currently do not own a men's fashion magazine therefore I believe there is a gap in the market my magazine could fulfil.