no

1. Codes and Conventions of Print adverts:
-They always have a logo.
-Usually makes it clear what the advert is for by having a company associated with it somewhere on it.
-There are dates and times on the advertisement if appropriate, like for tv shows or plays.
-There is usually one main image on a print advert which is usually chosen to appeal to a certain audience.
-Grabs peoples attention.
-Noticeable/creative.
-There aren’t usually large pieces of text on print advertisements as that wouldn’t catch the eye of an audience.
-Text on print adverts are usually bold as a way of catching the attention of an audicence.
-A slogan or tagline is often used.

2. Terms:
• Uses and Gratification Theory: Uses and Gratification theory is an approach to
understanding why people do why they use specific media to satisfy specific needs.
We have reduced them down to four different reasons: Diversion, Surveillance,
Personal Relationships and Personal Identity.
• Semiotics: Semiotics is the study of signs and symbols and their use of interpretation.
• Cultivation Theory: Cultivation theory is a theory that says that a high user of media
can have their thoughts and opinion changed so that they conform more with society.
• Two-Step flow theory: Two-Step flow theory is the theory that says that there is a mass
media, then an opinion leader that gives their opinions to their followers to promote
something such as makeup or skincare. Celebrities are usually opinion leaders when
they do product placement.

3. https://www.pinterest.co.uk/bmstone/rhet
orical-ad-analysis/
Headline/Slogan are in Sans Serif Font
which suggests an attempt at creating an
informal tone for the advertisement
Taking the context of this advertisement into mind, this
would have been the ideal woman of the time and seeing
her portrayed on this advert would have been to attract
buyers who wanted to be like her. Also, I know this would
have been for a higher income family as at the time
washing machines were a luxury.
Connotations of love would have been used here as a marketing
scheme, as it suggests the woman loves this product that much
there is reason to have hearts around her. This would have also
been used to make the advertisement seem feminine, therefore
appealing to women (Or more importantly housewives at the
time.) Barthes’ Semantic Code could be applied to the use of hearts
above the main image. The hearts and the woman’s gesture codes
have connotations of love and relationships. It’s connoted that this is
“what women want."
Throughout this advertisement, the word tide
is repeated in bold, which would have been
to reinforce the idea that you should buy tide.
The colours used imply friendliness and therefore
create a sort of trust with the brand.
Two-Step Flow: This is the logo of Good Housekeeping
who act as the opinion leader in this situation as they
are enforcing their approval of tide which makes the
brand seem more reputable and trust-worthy.
The way this woman is dressed
and the way she has her hair
styled suggests domestic
perfection. However, looking at
this contextually you notice that
there is racist undertones to this
as the only people represented
are white women.
This one piece of text is in
Serif font which means that
this is most likely supposed
to be taken seriously, which
is most likely because this is
the instructions on how to
use the product, as this is
when people still were not
completely familiar with
washing machines and may
have needed directions.
The Comic style in this furthers the
informal tone used throughout the
advertisement and it also would have
created a feeling of familiarity, or just
would have been persuasive to
potential buyers as it suggests that
tide will not only help you clean your
clothes better than any other product,
but it would also help you bond with
those around you who also use the
brand's products !

4. What I learned from this advertisement: What I will or won't use in my own product:
What I learned from this advertisement is that there are many
ways to appeal to an audience however, the tide company seems
to like using an informal tone in all of their adverts, as it seem to
appeal to audience in a way where we're almost creating a
positive relationship with the brand or at least just the idea of it.
Tide, even back in the 50's have been appealing to their audience
well as if you look at this ad contextually, you'll find that this would
have appealed to its target audience excellently, not only making
people want to buy the product but also giving them a figure to
aspire to be like on all the advertisements like the one I analysed.
I learned from this ad that it should be a goal to create a positive
relationship, most likely in an informal way, with the target
audience which I will need to keep in mind when I am creating
potential ideas for my own piece of advertisement for Canon's
campaign. Additionally, I also learned that subtly including details
such as the way they included the crest of Good Housekeeping is
a clever thing to do as it implies a sense of trustworthiness to
what is actually being said on the ad, knowing that something as
important as Good Housekeeping supports tide's products would
most likely have made me support the company and choose their
products over another brand. However, I also realised that many
things used in this ad should not be used in a more recent ad,
because the advertisement has severely sexist undertones
(Seeing as the entire ad is about how housewives/women love
tide and washing clothes) which is completely inappropriate given
how this is no longer the social norm and I imagine it wouldn’t be
received well in modern times compared to back in the 1950's.
Starting off, one thing I will most likely use in my own product
is an informal tone, as the target audience I have been given
is people around the ages of 15-25 I feel that this would
appeal to them much more than if I used a wide range of
complicated vocabulary and an extremely formal tone.
Despite the racist and sexist undertones of this ad, I actually
found myself enjoying it, as it just continuously made me feel
that tide were reliable and that they cared about their
audience as well as their product (which to be fair they most
likely didn’t, but it comes across that way.)
However, there are also many things about this ad I will not
consider using in my own piece of work such as focusing on
one certain gender (In their case, they focused on young
adult women who were most likely just married/a housewife)
as I want my product to be enjoyed by all those who view it,
instead of limiting myself to one group of people. I also doubt
I will end up using a cartoon strip in my advertisement as I
feel that even though it is very fun and would appeal to a
younger audience well, it doesn’t fit well with the brief I have
been given at all seeing as it is to focus on photography,
however if I choose to take my work another direction,
possibly even doing a piece inspired by ads from the sixties
this may change.

5. https://www.adweek.com/creativity/kfc-responds-to-u-k-chicken-shortage-scandal-with-a-timely-fck-were-sorry/
The use of the colour red in this advert
is most likely used as red is one of the
colours in the KFC brand's colour
scheme. Red, when used in marketing,
is used to imply excitement, passion,
danger, energy, and action and is used
to catch the attention of viewers, but
also to stand out. If this advert were
next to another in a lighter, less eye-
catching colour the attention would go to
this rather than the other, but also
possibly because KFC is a very well
known, trustworthy company.
These two parts of this poster suggest an
informal tone as the use of the "FCK" is
both used as an insinuation towards
cursing but it is also the logo with its letters
jumbled up to possibly add a sense of
comedy to this poster. Then there is the
use of the bucket that the food usually
comes in, with crumbs coming out of the
top which is comical as if we look at the
context of this poster it was when there
was a chicken shortage, and the stores
were unable to open as serve as they
usually would have. The use of comedy
here juxtaposes the situation but, in a way,
where it sort of puts people at ease as it
reassured us that we had no need to
panic, and they would open as soon as they
were able to again.
The purpose of this ad was to put
out a public apology to the general
to public to mitigate from disruption
caused and to explain why there
was an issue in the first place.
The ad, which appeared UK newspapers on Friday 23 February, led to more than 700 press articles and TV discussions, therefore bringing in a combined
audience of 797 million around the world. Furthermore, another 219 million social-media users were exposed to the brand's "FCK" advertisement meaning
that, within three months, this press as had generated a total earned reach of more than one billion views.
Serif Font
Sans Serif Font
Despite this being a global apology, this is still
a piece of advertising for the company as it still
uses their brand within this poster.

6. Comparison of two movie posters:
The two posters that I have chosen to compare are two different
star wars posters, one from 1977 (A new hope) and the other
from 2015 (The Force Awakens) as I feel that a comparison of
two posters from the same franchise but different era’s is fairly
fun. Firstly, the two share many similarities, such as how the two
of them have a dark image featuring the characters of the movie,
possible settings from the movie with a dark, space like
background which is effective seeing as star wars is sci-fi/fantasy
movie that deals with darker themes. This is represented well
throughout all of their posters, even the old ones. Secondly, both
posters have the actors names, the crew and the franchise's
logo at the bottom of the poster however they have changed
both the logo and the font that they use in their posters In the 38
years between when the two movies came out.
Another comparison between the two posters is that the characters always come across like they are in combat seeing
as they are wielding weapons (The lightsabers that they use in each movie.) In both posters, serif fonts used when it
comes to the name of the actors in the movie, the production company and the names of the crew. However, they then
begin to use a sans serif font when it comes to the actual title which is most likely to make the title/logo stand out to
viewers eyes. However, unusually, in the poster for “The Force Awakens” the actual title of the movie is inn a sans serif
font but instead of having it stand out on its own, it is stood between the two words “Star” and “Wars.” In fact, the
poster for Star Wars: A new hope doesn’t include the title anywhere on it, which even for the time wasn’t normal,
however even despite this, we still recognize the poster for what it is.

7. Ways that advertising is designed to manipulate consumers:
Promotions – When it comes to the reality of things, everyone likes to save money and advertisers know this,
so companies are often seen doing deals as it attracts customers knowing that they are able to save money.
Supermarkets do this a lot, promoting deals they have to attract customers, both on print and advertisements
on tv and social media.
Experts Opinions – When it comes to products, it can be seen that they often bring In people to give their
”Expert Opinion.” it is often seen in things like advertising for dental products, or how on cleaning products,
they show how their product is supported by companies like “Good Housekeeping” (Who supports tide) or
”Which?” (Who support everything from broadband brands to household essentials.)
Social Proof – Social Proof involved ”regular people’s” opinion, usually on some sort of social media. It has
been said that more than 80% of online shoppers rely on other’s reviews of a product before they purchase a
product. This however isn't always reliable as there are many cases where reviews are fake, possibly given by
other companies or people who could have been paid to leave positive reviews.
Emotions – It isn’t unsaid for companies to attempt to emotionally manipulate the consumer, or even to use
positive emotions to build their brand image. Brands want to tell a story and give us some sort of
entertainment, because then people will talk about their adverts and therefore their brand. Making people
remember a positive memory or emotion when thinking of their brand will lead to a good relationship with a
brand and therefore lead to brand loyalty.
Product Placement – Product placement is usually used in movies and TV shows and it is where there is a
product on screen and seeing these product being used by characters we like in a TV show persuades us to
buy the products, which helps them make money as the more they sell from product placement, the more they
will most likely get from the brand.

8. Extension Task:
Consider what is the consumers motivation for buying a product, such as camera? Consider how the media is manipulating the
consumer to buy a product to capture long lasting memories.
In this piece of advertising for canon, this is motivating people to buy their product as ”It’s like having a crew in your camera” which also suggests this
camera is being advertised towards those who are teenagers or possible young adults. The font used on this poster is a serif font when it comes to the
writing introducing the camera below their small slogan, and the “picture perfect shots” however then the font changes to sans serif for the slogan. This
seems to be manipulating the audience in a way as it gives the impression that this camera makes the people who buy it as happy as the people in the
image, and that the camera will help creating or even just remembering long lasting memories with your “crew.”
The background of this poster
is bright which is most likely to
appeal to a younger audience
Brand Logo
The logo for the camera there
advertising.
Serif font: Information introducing the camera
to the consumer, most likely to persuade you
to buy it.
They are showing people, most
likely in their target audience ‘s
age range using the product they
are promoting.
There are small details in
white showing the various
features of the camera
which will have been
included as a persuasion
technique.
Sans Serif font for their slogan, which
is good as it contains slang used by
younger people.
They show the image taken, most
likely to show the good quality that
the photos take, also as a
persuasion technique mot likely.
Like the tide advert above, hearts and a
happy face is used to show the person
in the image “love” the product they’re
using and you would too.