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Theory- Meaning
Jack Garner
Snake
• Denotation
– "a long limbless reptile which has no
eyelids, a short tail, and jaws that are
capable of considerable extension.
Some snakes have a venomous bite."
• Connotation
– Sly, treachery, evil, slimy, deceiving.
Flag
• Denotation
– "a piece of cloth or similar material,
typically oblong or square, attachable
by one edge to a pole or rope and
used as the symbol or emblem of a
country or institution or as a
decoration during public festivities."
• Connotation
– Nationalism and patriotic.
Gun
• Denotation
– "a weapon incorporating a metal tube
from which bullets, shells, or other
missiles are propelled by explosive
force, typically making a characteristic
loud, sharp noise."
• Connotation
– Conflict, violence, murder, war, pain.
This poster is very colourful this is because
of the target audience which would be
quite young. So bright colours are used to
show its more light hearted than a classic
darker sci fi movie because of the colours
looking inviting and bright background
The logo in gold to show importance and
is in bold font which makes it strong and
masculine and stands out on the poster
Firing weapons and action poses to show
violence which goes towards the genre of
action and sci fi because of the way they
look
Colours are dark this is because of the
genre of to film it’s a horror so a lot of it is
dark it also shows this with a lot of
shadow
The main focus is protagonist in front he
also has eye contact with the camera And
the antagonist is in back wearing a cloak
hiding their identity its makes an effect to
look more mysterious
The location of a graveyard shows horror
elements in the poster because of how its
related to hauntings and death.
This video game box art Is tinted with
sepia filter which gives it quite a murky
look which is used in a lot of other post-
apocalyptic games/movies. The way the
two main characters are stood holding
hands the girl looks innocent because
she's looking up at the man while the man
is more of a looks like more of a
protective/father role because of the way
he is looking ahead and has a weapon to
keep her safe while in the foreground you
see an arm and half of a body of someone
or something which shows that it’s the
antagonist of this game because you cant
see its face so it mysterious.
Soundtrack
• Clip 1
• This makes it seem more like a horror movie because
of the suspense to music creates. When the music is
played with the picture it makes the woman seems
like she's going to kill the man at the end of the
music.
• Clip 2
– This makes it seem more like a romance movie
because of the way the music flows. When the
music is played with the picture it makes it
seem like its leading up to the two people are
about to kiss
–
Shining
– In the trailer they use a friendly voice to narrate
the trailer to make it more inviting. For the music
they used an upbeat tune with family friendly
visuals which gives the audience both a positive
vibe about the film from the trailer.
Scary Mary
– To keep the audience on the edge of their seats
through the duration of trailer they make all the
clips quick its so quick it makes the viewer think
quickly just to keep up – thus making it feel very
tense. To apply the impact the clips are darkened
with the occasional white flash in attempt to
startle the audience. For the audio they've applied
old and creepy sound affects to create further
suspense.
Stereotypes
Men
– Aggressive
– Independent
– Tough
– Cruel
– Blunt
Women
– Un-Aggressive
– Dependent
– Kind
– Gentle
– Talkative
Stereotypes
Upper Class
– Snobby
– Arrogant
– Pompous
– Money
– Has maids and
servants
Working Class
– Low Wages
– Demanding
– Hardworking
– Family Orientated
Stereotypes
Old People
– Deaf
– Bad with tech
– Slow
– Smells weird
Young People
– Lazy
– Technologically
obsessed
– Got earphones in
Iconography- Western
• Tumble weed
• Shoot outs
• Barren landscapes
• Cowboys and indians
• Horses
• Saloons
• Run down towns
Iconography- Sci-Fi
• UFOs/Flying Sources
• Fictional Scientific marvels.
• Abstract worlds and settings
• Distant futures
• Aliens
Iconography- Fantasy
• Mystical creatures and beings
• Heroic character/characters
• Abstract landscapes
• Quests
• Adventure
Narrative
• Narrative Definition
– The story line – what happened?
• Linear Narrative Definition
– A story told-line told in order e.g. from begging to end.
• Linear Narrative Film Example
– The Dark Night – As The story is told chronologically.
• Non-Linear Narrative Definition
– A story that's not told in order e.g. It might be told in the
form of a flashback or a flash-forward...
• Non-Linear Narrative Film Example
– Pulp Fiction – As the story is made up of loads of events
from different times to form an over-arcing story.
Clip Analysis

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Theory meaning pro-forma

  • 2. Snake • Denotation – "a long limbless reptile which has no eyelids, a short tail, and jaws that are capable of considerable extension. Some snakes have a venomous bite." • Connotation – Sly, treachery, evil, slimy, deceiving.
  • 3. Flag • Denotation – "a piece of cloth or similar material, typically oblong or square, attachable by one edge to a pole or rope and used as the symbol or emblem of a country or institution or as a decoration during public festivities." • Connotation – Nationalism and patriotic.
  • 4. Gun • Denotation – "a weapon incorporating a metal tube from which bullets, shells, or other missiles are propelled by explosive force, typically making a characteristic loud, sharp noise." • Connotation – Conflict, violence, murder, war, pain.
  • 5. This poster is very colourful this is because of the target audience which would be quite young. So bright colours are used to show its more light hearted than a classic darker sci fi movie because of the colours looking inviting and bright background The logo in gold to show importance and is in bold font which makes it strong and masculine and stands out on the poster Firing weapons and action poses to show violence which goes towards the genre of action and sci fi because of the way they look
  • 6. Colours are dark this is because of the genre of to film it’s a horror so a lot of it is dark it also shows this with a lot of shadow The main focus is protagonist in front he also has eye contact with the camera And the antagonist is in back wearing a cloak hiding their identity its makes an effect to look more mysterious The location of a graveyard shows horror elements in the poster because of how its related to hauntings and death.
  • 7. This video game box art Is tinted with sepia filter which gives it quite a murky look which is used in a lot of other post- apocalyptic games/movies. The way the two main characters are stood holding hands the girl looks innocent because she's looking up at the man while the man is more of a looks like more of a protective/father role because of the way he is looking ahead and has a weapon to keep her safe while in the foreground you see an arm and half of a body of someone or something which shows that it’s the antagonist of this game because you cant see its face so it mysterious.
  • 8. Soundtrack • Clip 1 • This makes it seem more like a horror movie because of the suspense to music creates. When the music is played with the picture it makes the woman seems like she's going to kill the man at the end of the music. • Clip 2 – This makes it seem more like a romance movie because of the way the music flows. When the music is played with the picture it makes it seem like its leading up to the two people are about to kiss –
  • 9. Shining – In the trailer they use a friendly voice to narrate the trailer to make it more inviting. For the music they used an upbeat tune with family friendly visuals which gives the audience both a positive vibe about the film from the trailer.
  • 10. Scary Mary – To keep the audience on the edge of their seats through the duration of trailer they make all the clips quick its so quick it makes the viewer think quickly just to keep up – thus making it feel very tense. To apply the impact the clips are darkened with the occasional white flash in attempt to startle the audience. For the audio they've applied old and creepy sound affects to create further suspense.
  • 11. Stereotypes Men – Aggressive – Independent – Tough – Cruel – Blunt Women – Un-Aggressive – Dependent – Kind – Gentle – Talkative
  • 12. Stereotypes Upper Class – Snobby – Arrogant – Pompous – Money – Has maids and servants Working Class – Low Wages – Demanding – Hardworking – Family Orientated
  • 13. Stereotypes Old People – Deaf – Bad with tech – Slow – Smells weird Young People – Lazy – Technologically obsessed – Got earphones in
  • 14. Iconography- Western • Tumble weed • Shoot outs • Barren landscapes • Cowboys and indians • Horses • Saloons • Run down towns
  • 15. Iconography- Sci-Fi • UFOs/Flying Sources • Fictional Scientific marvels. • Abstract worlds and settings • Distant futures • Aliens
  • 16. Iconography- Fantasy • Mystical creatures and beings • Heroic character/characters • Abstract landscapes • Quests • Adventure
  • 17. Narrative • Narrative Definition – The story line – what happened? • Linear Narrative Definition – A story told-line told in order e.g. from begging to end. • Linear Narrative Film Example – The Dark Night – As The story is told chronologically. • Non-Linear Narrative Definition – A story that's not told in order e.g. It might be told in the form of a flashback or a flash-forward... • Non-Linear Narrative Film Example – Pulp Fiction – As the story is made up of loads of events from different times to form an over-arcing story.

Editor's Notes

  1. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  2. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  3. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  4. Discuss what genre the music gives the image. Reference the sort of music and how it makes you feel about the image? What does it suggest about the characters or what is about to happen?
  5. What techniques have been used to make the trailer appear as if it is a romantic comedy. Discuss sound and editing.
  6. What techniques have been used to make the trailer appear as if it is a horror film. Discuss sound and editing.
  7. List the positive and negative stereotypes linked with these social groups
  8. List the positive and negative stereotypes linked with these social groups
  9. List the positive and negative stereotypes linked with these social groups
  10. List iconography you would associate with the genre. Add images where/if relevant
  11. List iconography you would associate with the genre. Add images where/if relevant
  12. List iconography you would associate with the genre. Add images where/if relevant
  13. Discuss the clip and reference how meaning has been created through the use of Costume/Dialogue/Props/Lighting/Camerawork/Editing/Music/Colour Reference clear examples from the clip https://www.youtube.com/watch?v=BXoJeLDyVBY