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Theory- Meaning
Your Name
Snake
• Denotation
• A limbless, scaly, elongate reptile
• Connotation
• Devious, cold-hearted and
untrustworthy (probably a
result of the serpent in the
Garden of Eden)
Flag
• Denotation
• A raised banner that’s
decorated to represent a
country
• Connotation
Patriotism
Gun
• Denotation
• A weapon that penetrates
bullets into a victim
• Connotation
• Danger, Authority
The red and white colour scheme is o
represent blood as the film is quite
violent. In the movie poster the whole
cast are being shown walking down
the street together all dressed in black
suits which is suggesting that they are
organised criminals. The poster is
filtered in black and white to show
that the film is perhaps dramatic and
violent. The location is based in an
urban setting which yet again may
represent the hint of crime and
violence.
The color scheme is dark to
convey the characters emotion
and the overall mood of the film.
We get from the army uniform
and barrel of the tank that this
film is set in world war 2 which
links back to the color scheme as
the environment allows the
props to blend in to the
background. From the color
scheme and the way the actor is
positioned and his expressions
we can get the impression that
this film is dark and dramatic.
The poster is coloured in dark shades which
is used to suggest that the film is dramatic
and dark. The film title is coloured a bold red
which is used to represent the violence and
death.
Two of the character in the poster a men
holding guns. The use of these props is to
suggest the violent theme of the film. The
clothes are old fashioned to resemble the
time period that the film is set in1 (1920s)
The location is a mountainous terrian with a
dramatic skyline. The location is used to get
an idea of what environment the film is
based in.
The actors and actresses are shown in a way
that hints on the relationships between the
characters.
Soundtrack
• Clip 1 The first audio sounds as though it
has been taken from a horror or drama as
it sounds very suspenseful. The
connotation that the audio creates with
the image given is perhaps the man may
have been caught doing something he
shouldn’t be doing and that he she be
worried about the co-worker stood
behind him.
• Clip 2 The second audio sounds as though
it has been taken from a fantasy or
romance which suggests that the man
may be happy and in love with the co-
worker stood behind him.
Shining
The background music has been changed to upbeat and joyful
music and the editor has taken all the positive clips of the film
and merged them together. The merging of clips and audio
makes the trailer appear as though the film is positive and
romantic.
Scary Mary
In the second clip Mary Poppins is made to look like a horror film
as clips have been taken from the film that con be considered
scary once the clips have been edited with dark filters and
suspenseful music. The clips used have also had scary audio
dubbed over them and the trailer with both dark filters and
suspenseful music make a trailer of a film that looks quite the
opposite of what Mary Poppins is actually like.
Stereotypes
Men
• Strong
• Don’t show emotion
• Main breadwinner
Women
• emotional
Stereotypes
Upper Class
• Sophisticated, well
educated, well
dressed, well
mannered, well
spoke, rich,
privileged
Working Class
• Lazy, foolish, selfish
and childish
Stereotypes
Old People
• Racist, grumpy,
ageist, negative
Young People
• Lazy, immature,
wreck less,
disrespectful
Iconography- Western
Cowboys, guns, big boots, horse riding,
Iconography- Sci-Fi
Aliens, spaceships, laser guns, space
Iconography- Fantasy
Super powers, dramatic environments
Narrative
• Narrative Definition
A product’s storyline
• Linear Narrative Definition
A storyline that is presented in the order; beginning, middle and end
• Linear Narrative Film Example
• The thin Red Line
• Non-Linear Narrative Definition
A storyline that jumps around the product’s timeline; out of
order/sequence, flashbacks, flash-forwards
• Non-Linear Narrative Film Example
– Pulp fiction

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Theory meaning

  • 2. Snake • Denotation • A limbless, scaly, elongate reptile • Connotation • Devious, cold-hearted and untrustworthy (probably a result of the serpent in the Garden of Eden)
  • 3. Flag • Denotation • A raised banner that’s decorated to represent a country • Connotation Patriotism
  • 4. Gun • Denotation • A weapon that penetrates bullets into a victim • Connotation • Danger, Authority
  • 5. The red and white colour scheme is o represent blood as the film is quite violent. In the movie poster the whole cast are being shown walking down the street together all dressed in black suits which is suggesting that they are organised criminals. The poster is filtered in black and white to show that the film is perhaps dramatic and violent. The location is based in an urban setting which yet again may represent the hint of crime and violence.
  • 6. The color scheme is dark to convey the characters emotion and the overall mood of the film. We get from the army uniform and barrel of the tank that this film is set in world war 2 which links back to the color scheme as the environment allows the props to blend in to the background. From the color scheme and the way the actor is positioned and his expressions we can get the impression that this film is dark and dramatic.
  • 7. The poster is coloured in dark shades which is used to suggest that the film is dramatic and dark. The film title is coloured a bold red which is used to represent the violence and death. Two of the character in the poster a men holding guns. The use of these props is to suggest the violent theme of the film. The clothes are old fashioned to resemble the time period that the film is set in1 (1920s) The location is a mountainous terrian with a dramatic skyline. The location is used to get an idea of what environment the film is based in. The actors and actresses are shown in a way that hints on the relationships between the characters.
  • 8. Soundtrack • Clip 1 The first audio sounds as though it has been taken from a horror or drama as it sounds very suspenseful. The connotation that the audio creates with the image given is perhaps the man may have been caught doing something he shouldn’t be doing and that he she be worried about the co-worker stood behind him. • Clip 2 The second audio sounds as though it has been taken from a fantasy or romance which suggests that the man may be happy and in love with the co- worker stood behind him.
  • 9. Shining The background music has been changed to upbeat and joyful music and the editor has taken all the positive clips of the film and merged them together. The merging of clips and audio makes the trailer appear as though the film is positive and romantic.
  • 10. Scary Mary In the second clip Mary Poppins is made to look like a horror film as clips have been taken from the film that con be considered scary once the clips have been edited with dark filters and suspenseful music. The clips used have also had scary audio dubbed over them and the trailer with both dark filters and suspenseful music make a trailer of a film that looks quite the opposite of what Mary Poppins is actually like.
  • 11. Stereotypes Men • Strong • Don’t show emotion • Main breadwinner Women • emotional
  • 12. Stereotypes Upper Class • Sophisticated, well educated, well dressed, well mannered, well spoke, rich, privileged Working Class • Lazy, foolish, selfish and childish
  • 13. Stereotypes Old People • Racist, grumpy, ageist, negative Young People • Lazy, immature, wreck less, disrespectful
  • 14. Iconography- Western Cowboys, guns, big boots, horse riding,
  • 16. Iconography- Fantasy Super powers, dramatic environments
  • 17. Narrative • Narrative Definition A product’s storyline • Linear Narrative Definition A storyline that is presented in the order; beginning, middle and end • Linear Narrative Film Example • The thin Red Line • Non-Linear Narrative Definition A storyline that jumps around the product’s timeline; out of order/sequence, flashbacks, flash-forwards • Non-Linear Narrative Film Example – Pulp fiction

Editor's Notes

  1. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  2. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  3. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  4. Discuss what genre the music gives the image. Reference the sort of music and how it makes you feel about the image? What does it suggest about the characters or what is about to happen?
  5. What techniques have been used to make the trailer appear as if it is a romantic comedy. Discuss sound and editing.
  6. What techniques have been used to make the trailer appear as if it is a horror film. Discuss sound and editing.
  7. List the positive and negative stereotypes linked with these social groups
  8. List the positive and negative stereotypes linked with these social groups
  9. List the positive and negative stereotypes linked with these social groups
  10. List iconography you would associate with the genre. Add images where/if relevant
  11. List iconography you would associate with the genre. Add images where/if relevant
  12. List iconography you would associate with the genre. Add images where/if relevant