Joseph Burklund Resume

1. Joseph C. (Joe) Burklund
6350 Coachlight Dr., Unit 2104,
West Des Moines, IA 50266-2875
515/745-0454 • www.linkedin.com/in/burklund •joeburklund@gmail.com
MARKETING & Accomplishments
ADVERTISING Managed the successful introduction of 24 new products
Joe Burklund
SPECIALIST in five years, helping to exceed sales goals. This included:
• Integrated marketing and package design, Business-to-Business and Business-to-
advertising management Consumer direct marketing. (Deflecta-Shield)
• New business development
• Established an in-house advertising agency gaining greater
• Direct marketing
than 20% savings for the marketing budget. (Lund)
• Social media
• Public Relations Created sales incentive programs with 17% increase in
• Client services management revenue. (Deflecta-Shield)
• e-Commerce applications
Produced the sales and marketing campaigns for 7 retail
Value Proposition shows including both trade & consumer marketing and
public relations. (CD Management)
Experienced, hands-on
marketing & advertising Increased sales revenue from $40,000 to almost $400,000
manager with progressive in two years through improved marketing and efficient
responsibilities in: multi- sales efforts. (Direct Communications)
channel marketing, advertising,
and e-commerce marketing.
Professional Experience
A marketing/advertising pro Marsh US Consumer November 2011 – Present
with a diverse skill-set in Urbandale, IA Insurance
manufacturing, capital goods, Sales Specialist I
e-commerce and B2B/C sales. •••
Burklund Communications January 2010 – Present
Additional Skills: Des Moines, IA Free Agent; Marketing & Advertising
• Microsoft- Office & Access Director of Satisfaction
•Desktop Publishing •••
QuarkXpress, PageMaker, Greater Des Moines Partnership, V-Suite Solutions
Adobe Illustrator Des Moines, IA February 2010 – Present.
•Subject Matter Expert for on-line Volunteer team member helping local businesses improve
cataloging. their performance, business plans, and marketing.
• Film & Video Production •••
Writer, Producer, Director CD Management April 2008 – August 2009
Des Moines, IA June 2006 – September 2007
• QR Code for LinkedIn profile Trade Association & Retail Show Promoter
Marketing, Sales & Promotions Manager:
Trade Advertising, Retail Festivals & Expos.
Managed the functions for the company’s retail show division,
industry trade show and trade magazine advertising.

2. Joe Burklund page 2
Education: Professional Experience
•••
Montana State University, QA1 Precision Products October 2007 – March 2008
Bozeman, Montana Lakeville, MN
High Performance Automotive Suspension Products
Bachelor of Science Degree, Marketing Manager
Film and Television Handled all marketing, advertising and communications:
Production.
Joe Burklund
including magazine ads, web sites, catalogs and shows.
DMACC, Des Moines, Iowa •••
Direct Communications, Inc. July 1997 – March 2006
Financial Services Academy. Des Moines, IA
Marketing Communications Company specializing in
Continuing education in the innovative business-to-business communications.
areas of marketing, personnel Sales Manager, New Business (‘03-‘06)
management, sales, database Sales of printing, magazine advertising, integrated marketing
creation & management, layout programs and telemedia programs for manufacturers.
and design, and print Production Manager: e-Business Group (‘97 -‘03)
Established an entrepreneurial e-commerce business unit,
Honors & producing on-line catalogs and e-commerce for automotive
Achievements: aftermarket manufacturers. Set-up and ran the data entry unit,
and put in place quality control processes to ensure accurate
• Inver Hills Community application data.
College, guest lecturer on •••
small business marketing Deflecta-Shield, Inc. April 1992 – June 1997
• SEMA national award winner Des Moines, IA
for Point-Of-Purchase Automotive Aftermarket Manufacturer with $72M in sales.
Marketing Director Budget: $2.8M.
Displays (Automotive
Marketing, advertising and PR for multi-stage and retail
Aftermarket)
distributions. In charge of creative direction including
• National Agri Marketing direction of the advertising agency. Supervised three
Association national award marketing assistants and six customer service staff.
winner: print, television, •••
film, and campaigns Lund International, Inc. February 1990 – March 1992
Anoka, MN
• National Co-op Information Automotive Aftermarket Manufacturer with $35M in sales.
Fair award winner: print, Marketing Manager Budget: $1.2M.
motion picture Managed the company’s marketing, advertising and sales
• Representative to the U.S.S.R. communications. Created an in-house advertising agency and
for the American Y.M.C.A. negotiated all media placement and costs.
Additional Experience
CENEX Supply Co-op
Advertising Manager
•••
Shopko Stores, Inc.
Broadcast Advertising Manager Budget: $8 million.
•••
Weidert Advertising Agency
Account Executive/Client Services Manager