1. Mark Haigh 41 Mt Pleasant St
Westborough, MA 01581
508-948-7700
m.haigh@ymail.com
Executive Summary
Experienced marketing and business development professional with solid achievement in Fortune 500 and start-up
environments.
Experience includes:
• Marketing management experience in technical product management, marketing communications, strategic
planning, product launch, and marketing research.
• Marketing product definition, development and deployment, domestic and international.
• Market analysis, benchmarking, pricing strategy and competitive product planning.
• Strategy development and implementation; tactical execution of strategy.
• Product life cycle and P&L management; MRD definition; Program management, cradle to grave.
• Product Promotion (trade shows, marketing brochures/data sheets/white papers, press releases and relations,
branding, product presentations, speaking events).
• Expertise in Salesforce CRM and Hubspot as well as Microsoft Office.
• Sales planning and management.
• Manage product P&L, marketing budget and sales compensation.
• Experience in managing advertising, sales collateral development, trade show activities, and RFI/RFQ/RFP'.
• Experience in startup, mid-size and large companies in Communications, Software and Biotech companies.
Experience
Provia Laboratories Littleton, MA
6/13 – Present Director, Marketing
Responsible for the company’s marketing initiative in promoting Provia Labs’ Store-A-Tooth
Dental Stem Cell Bio-Banking service, targeting dental professionals and consumers.
Responsibilities included:
• Marketing communications including online marketing and direct email campaigns.
• Utilizing and directly managing the use of Salesforce, Hubspot and the internet in the
achievement of the company’s marketing, sales and corporate objectives.
• Responsible for identifying potential clients and promoting the company through electronic
Media such as website, LinkedIn, Facebook, Twitter, etc.
• Manage the company’s Salesforce CRM tool and Hubspot including analytics.
• Staff training and support.
• Develop and maintain a sufficient and up-to-date knowledge of Stem Cell Science and
Research and also Bio-banking (Competition & New Discoveries).
• Fulfillment and Inventory Management including collateral and content development.
• Event Coordination, press releases and Facebook page update.
• Reporting & Analysis.
• Developed and launched the company’s Incentive Program.
PolyWorks Inc. Smithfield, RI
3/12 – 5/13 Director, Business Development
Responsible for identifying potential clients and promoting the company through electronic
media such as website, LinkedIn, Twitter, etc.

2. • Achieved success bringing several large contracts to the company.
Western & Southern Financial Group Saginaw, MI
11/10 – 3/12 Sales/Marketing
Helping people achieve their financial goals and objectives.
• Top producer in the region with expertise in Medicare, Long Term Care, Medicaid and
Investments.
• Understanding peoples situations and then forming a plan to better their future is a
rewarding career.
Bankers Life & Casualty Traverse City, MI
11/09 – 11/10 Sales/Marketing
Achieved Michigan Life and Health License in October 2009 and started with Bankers in
November 2009. It is a pleasure to help people protect their lives and their assets and make a
living in doing so.
• Top rookie agent in the first 2 quarters of 2010 in Bankers and continually achieve top 5
ranking.
• One of the top Life and Long Term Care agents in the Traverse City office and
consistently help seniors and retirees with their portfolios.
VidWare Inc. Benzonia, MI
2/04 – 02/09 Director, Sales/Marketing
Co-founder of a software development company specializing in the next generation video
CODEC, H.264. At this start-up company my responsibilities were to manage and direct the
organization toward its primary objectives, based on profit and return on capital.
• Represented the organization with major customers, distributors, partners, shareholders,
the financial community, and the public.
• When appropriate, planned and directed all investigations and negotiations pertaining to
mergers, joint ventures, or the sale of major assets.
• Responsible for collateral, website design, press releases and industry conferences.
Impact Labs Inc. Benzonia, MI
4/01 – 1/04 Director, Sales/Marketing
Responsible for the marketing and promotional effort for Impact’s software products.
Successfully launched several products that garnered substantial revenue for the company.
Responsible for a staff of 30 professionals in the Traverse Bay area with additional staff in
Columbia, Maryland. The position was challenging and rewarding, affording me a tremendous
amount of insight into running an R&D facility as well as heading up marketing.
• Everyday operations in the R&D facility in Michigan, headed the Software Development
team reporting directly to me.
• Led the prime product direction and research
Copper Com Boca Raton, FL
3/00 – 3/01 Director of Product Management, Network Management
Responsible for establishing CopperCom’s network management strategy defining resulting
requirements, negotiating with CopperCom Engineering and vendors, then managing the
transition of products to market.
• Network Management strategy encompassed CopperCom’s LeXSS product offering, soft
switch technology, switching, media conversion and broadband Media Gateway access
• Technologies for this product line are VoIP, VoB, and VoDSL.
Siemens ICN Boca Raton, FL
11/88 – 3/00

3. 6/99 – 3/00 Senior Manager
Broadband Wireless
Led marketing team in management and development of new and
existing partners in the optical/Broadband wireless market including Point to Point and Point to
Multi-Point broadband wireless arena. Team success was phenomenal signing one of top five
Point to Point and Point to Multi-Point CLECs, worth almost a half billion dollars
• Assisted in defining new products and enhancements to existing products, creation of
complete solution offerings, such as Access devices for sales promotion as well as for
specific customer requirements.
• Responsible for product positioning, product pricing, product training, and product
profitability, including partner development, customer interactions both on pre-sales and
post-sales activity.
Senior Product Manager
Optical Business Unit
Responsible for managing product line function for DWDM Metro aggregation product, applying
optical networking, transmission system multiplexing and span engineering expertise to manage
product line including DWDM and SONET transmission at the system level with transmission
backbone route engineering and architectures.
6/96 – 5/99 Product Line Manager
TMN Business Unit
Directed team of professionals for the complete Siemens Network/Service Management Solutions
including selecting various “total solution” product packages, launching selected product
internally, then to the field applications in narrow-band and broadband applications.
• Encompassed analyzing markets, identifying customers, developing business plans,
designing product plans, assembling support teams, creating marketing strategies and
support materials, support marketing/sales interaction as well as creating advertising
strategies, materials, and demonstrations all within budgetary boundaries.
• Analyzed and developed AIN and TMN product and marketing strategies including
business plans as well as budgetary and fiscal responsibilities.
• Created Sales and Marketing collateral material for launching new products.
• Tracked market trends for AIN and TMN including competitors' products.
1/88 – 5/96 Customer Marketing Manager.
Customer Marketing
Supervised marketing team responsible for promoting products and services available from
Siemens equipment.
• Services included ISDN, Centrex, CLASS, AIN, GSM, and Internet/IP.
• Formulation of strategies for feature rollout, sales calls Assistance, application strategy,
trade show support, and frequent seminar presentations.
• Liaised between customer, Siemens development & Siemens Sales in negotiation of
feature requests and deficiencies for narrow-band, and broadband/data equipment.
Interfaced with customers to resolve problems and interrelated with various departments
to resolve problems.
Digital Transmission, Inc. Boca Raton, FL
1/87 – 1/88 Marketing & Sales Manager
Responsible for sales and marketing in the South East for DTI’s voice and data products.
• Developed alliances with large distributors such as RBOCs, IOCs and large
telecommunications companies, to promote and sell product.
• Developed marketing strategies to position product into niche market places to promote
product through trade magazines, journals, and professional organizations.
• Dealt directly with Fortune 1000 companies to develop major accounts, implement sales
techniques.

4. Mitel Inc. Boca Raton, FL
11/83 – 12/86 Senior Manager.
Headed Consultant Liaison program. Responsible for sales through professional consultants and
organizations. Group achieved millions of dollars of revenue for the United States and Canada.
Product Manager
Responsible for new products for both product launch, distribution, documentation and
advertising.
National Accounts sales engineer
Worked directly with fortune 1000 companies providing solutions for their telecommunication
needs, including design of fully integrated voice and data networks.
Field service engineer
Provided technical assistance, training and support to customer field staff.
Saudi Arabia
12/80 – 12/83 Director of Communications for Prince Turki Bin Abdul Aziz (Fourth in line to Saudi
throne).
• Responsible for all worldwide communications for the Prince.
• Designed, planned, purchased and supervised the installation of equipment ranging from
telephone systems, computer systems, data networks, wireless systems and security
systems to satellite systems.
Education BS in Telecommunications and Electronic Engineering obtained from Liverpool University,
England.
Extensive training in electronics, data communication, telephony and marketing.
Training in Asset protection, Life and Health in the Insurance field.