David J. Kuff 7.25.12


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David J. Kuff 7.25.12

  1. 1. David J. Kuff Los Angeles, CA 90046dkuff@wilshiremarketing.com (323) 848-8332 Office (323) 702-5700 Mobile_____________________________________________________________________________________________________ PR/Marketing Strategist ~ Business Development Pro Interactive CopywriterDriven, astute, business and media-savvy professional with demonstrated ability to create and execute high profilecampaigns across multiple platforms and advanced copywriting skills. Creative visionary who maneuvers strategicallyacross all types of campaigns, from traditional to interactive. Proven success building corporate value, developinginitiatives to achieve long-term ROI and promoting strong image to the public, press, stockholders and influencers.____________________________________________________________________________EMPLOYMENT CHRONICLEFREELANCE CONSULTANTWilshire Marketing Group – Los Angeles, CA 2006-PresentSenior-level PR, marketing, and advertising professional for key messaging, branding, product launch campaigns, andcorporate communications, plus local/national media planning & buying. Cutting edge, analytical and research-drivenprint, broadcast and interactive writing, creative development and media partnerships.• Nurigene Skincare (www.nurigene.com) – Strategic planning, copy, and media planning & buying for successful Walgreens-branded new product launch in South Florida, now slated to rollout to 3,600 stores• Fallbrook Capital (www.fallbrookcapital.com) – Created and developed advertising, publicity, B2B sales, web, product launches for Interthinx and Captive Media, which sold for $37 million and $55 million, respectively• CoolCalifornia.org (www.coolcalifornia.org) – Media relations, brand strategy, and developing energy and water outreach initiatives by California Air Resources Board to increase awareness and reduce carbon footprints• Dept of Housing and Urban Development (www.hud.gov) – Consulting, messaging, and media planning for national initiative to prevent consumers from being victims of loan modification scams, exceeding objectives• U.S. Department of the Navy (www.navy.mil) – Research, media relations, speechwriting, and case studies to help reduce fuel and water consumption and increase energy efficiency, saving more than $5 billion in costsBRAND STRATEGIST / PR MEDIA DIRECTORThe McFarlin Group – Los Angeles, CA 2001-2006Established public relations and media department and managed agency staff. Developed and executed campaigns,programs and product rollouts for Fortune 100 companies increasing awareness, customers and revenues. Directed pressevents, minority outreach franchising, financial initiatives, retail sales programs, policies and procedures writing.• Texaco Minority Outreach (www.texaco.com) – Directed advertising, media relations, job fairs/events, intranet and collateral for Minority Franchise Program bringing service stations/branded partners to women and minorities• Wally Park (www.wallypark.com) – Multi-faceted trade and consumer advertising, publicity, and promotion launching first designer parking facility; the company has since expanded to 12 U.S. locations• Shell Oil Retail Financing (www.shell.com) – Planning, co-development, copywriting and sales materials for B2B financing, site upgrades and co-branding partners; $600 million in loans have been funded to date• Subway, McDonalds, Baskin-Robbins (www.mcfarlingroup.com) – Co-developed fast food site initiative with co-branded operations from site review, financing, and construction to marketing, promotions and customer service___________________________________________________________________________________________________ dkuff@wilshiremarketing.com ▪ (323) 848-8332 Office ▪ (323) 702-5700 Mobile
  2. 2. David J. Kuff______________________________________________________________________________Page 2EMERGING MARKETS SPECIALIST / CREATIVE DIRECTORKuff &Associates – Washington, DC / Los Angeles, California 1999-2006Built successful project consulting business with advertising agency partners and top-tier companies in broad industryand consumer channels. Established airline and travel public relations and public affairs department and managedagency staff of five consultants and writers. Developed and executed campaigns, programs and product rollouts forglobal brands, increasing awareness, customers and revenues. Directed press events, online and offline customerdatabases, financial initiatives, B2B and B2C sales programs, policies and procedures.• All Nippon Airways (www.facebook.com/flyworld/ana) – Managed press relations, news events, trade publicity, civic outreach, crisis plan for inaugural non-stop inaugural service; ANA now one of the world’s top 10 carriers• Marriott Hotels (www.marriott.org) – Managed trade/consumer public relations and travel promotions for Maui, Scottsdale and European resort properties; increased brand and corporate exposure, awareness, and occupancy rates• Holland Flower Council (www.flowercouncil.org) – Co-developed advertising and marketing campaign, Holland press tour and special events; increased North America sales $14 million in year one and $28 million in year two• The Color Factory (www.thecolorfactory.com) – Helped raise $8 million in capital funding and IPO for private label cosmetics and skincare manufacturer; directed B2B marketing, trade shows, product launches, sales activities• The Lord of The Rings (www.lordoftherings.net) – Achieved major publicity placements on visual effects and feature film post-production technology in Daily Variety, Hollywood Reporter, and Los Angeles Times front pagePROFESSIONAL MEMBERSIPSAd Relief of Greater Los AngelesThink LA / Ad Club Los AngelesThe One Club of New YorkTechnology Council of Southern CaliforniaDealmaker Media Los AngelesEntertainment Publicists Professional SocietyExceptional Children’s Foundation (ECF)EDUCATIONBachelor of Arts in English and Communications Richmond UniversityUniversity of Maryland, College Park London, EnglandAREAS OF EXPERTISEStaff Management & Supervision Public Relations & Public AffairsAdvertising Media Planning & Buying Digital, Interactive & Web 2.0Team Building and Training Broadcast & Print AdvertisingPrimary & Secondary Research Metrics, Analytics & ResearchCopywriting & Project Management Manufacturing & Quality AssuranceMarketing Vision & Emerging Technologies Global Brand InitiativesBudgeting & Cost Control Packaging & Point-of-SaleMinority Outreach & Multi-Cultural Marketing Cause-Related & Celebrity MarketingSales Development Programs Trade Show Exhibits & PromotionBrand Strategy & Content Development Energy & Sustainability ProgramsSenior Executive Speechwriting New Product Luxury & BeautyWeb Marketing & Audience Engagement Banking, Financing & Private Equity___________________________________________________________________________________________________
  3. 3. dkuff@wilshiremarketing.com ▪ (323) 848-8332 Office ▪ (323) 702-5700 Mobile