1. Lauren Novick Dyer
LAUREN NOVICK DYER
Chatham, NJ 07928 (617) 519-8721 (Cell) Email: Lnovickdyer@gmail.com
PROFILE
B2B Marketing Communications and Business Development professional with a Master’s degree in Integrated Marketing
Communications. Possess comprehensive experience across marketing communication platforms and lead generation
activities (e-Marketing, direct marketing, online promotion and sales support) and Business Development (analysis, RFP/
RFI, sales proposals and strategy) roles. Experience coordinating and supporting management of IT business processes,
vendor management (freelance Web design and development resources). As a B2B Marketing Generalist, I have a broad
range of experience and skill sets. Being naturally resourceful, analytical and inquisitive, I often identify ways to improve
processes and/or streamline workflow. I have a record of being able to successfully multi-task and independently tackle a
wide variety of projects. Strong, proactive communicator and team leader focused on timely deliverables and successful
customer outcomes.
PROFESSIONAL EXPERIENCE
Lynne Chandler Fine Arts Gallery/Art Studio 20, Boca Raton, FL 12/09-10/10
Communications and Promotions Consultant
Consulting with fine arts gallery and art studio to promote new opening and to create ongoing communications to generate awareness
of and attendance to Lynne Chandler Fine Art Gallery/Art Studio 20. Created and managing an integrated communications program to
support ongoing promotion of gallery/art studio to general public.
• Implemented SEM programs, media and email campaigns to museums and schools to drive traffic to Website and promote
attendance to and awareness of gallery events and instructional classes from Northern Miami Beach to Palm Beach County
• Developed community outreach programs to celebrate art as a communal activity and to encourage creativity as a therapeutic
outlet for young children and older adults. Furthermore, I created the foundation for their online presence.
Watson Pharmaceuticals, Inc. Morristown, NJ (Contract position) 9/09–11/09
Medical Communications Consultant
Worked in Medical Communications department. Dedicated project manager responsible for development, delivery and budget of all
communications and collateral materials for women’s healthcare and pain management generic products.
• Managed outside pharmaceutical agency relationship and set timelines, creative strategy and production requirements.
• Fielded and processed product inquiries from consumers, healthcare professionals and sales managers.
Franklyn Ideas Cedar Knolls, NJ (Contract) 9/08-3/09
Sr. Project Manager
Administered Medicare Part D Formulary Grid Programs and created SOPs at Pharmaceutical Project Agency. Worked with major
pharmaceuticals to up-sell outsourced marketing projects.
• Deliverables were print and interactive collateral pieces for regional pharmaceutical reps targeting private physician practices
and hospital clinicians.
• Used MS Project to ensure projects were completed on time and within budget.
• Sequel to process and query geographic, sales, pricing data.
Metropolitan Life Insurance Company Jersey City, NJ (Contract) 10/07–4/08
Communications Manager-Communications and Implementation
Created communications plans for events intended to educate new field sale representatives on product and on opportunities available
to help grow their business. Contract was to be extended to a full-time position; however, layoffs caused all contracts to be cancelled.
• Streamlined approval procedure for e-communications delivered to Field Sales Group
Ricoh Corporation West Caldwell, NJ 9/04-3/05 and 7/06-6/07
Marketing Communications Specialist- Internet and Promotions
Produced and administered e-marketing promotion and managed revamp of all Internal Ricoh Sales Resource Web Sites to improve
sales users’ online access to critical product files and sales tools. Online incentive-based promotions for all Ricoh brands and sales
channels. Worked with Saleslogix to manage large-scale communications and used Oracle to pull sales data not being extracted from
central reporting tool.
• Provided product marketing managers with detailed quarterly reports of promotional expenditures and program effectiveness.
Quantitative data queried from SQL DBMS used to determine the duration of each SPIFF.
2. Lauren Novick Dyer
• With over 7,000 users for Ricoh’s site alone, Web strategy focused on user-friendly interface, intuitive navigation and logical
information architecture. Internal self-service content management tool developed enabled us to bring critical content
management activities such as securely uploading time-sensitive and confidential files and refreshing key homepage content
in-house.
• Product Launch Kit files available online in 24 hours instead of 10 day average, 50% reduction in customer service calls from
frustrated sales users
Vertical Market Specialist-Ricoh’s Document Management Solution
Delivered diagrammed overviews of current document management process of 5 document-heavy industries selected as part of
marketing plan to sell DocumentMall, Ricoh’s Web-based document management solution in these verticals. Trained 10 sales
professionals on vertical market information (such as competitive positioning, product differentiating factors and value propositions) to
help them sell more effectively.
Glowpoint, Inc. Hillside, NJ 5/05–6/06
Marketing Specialist
Worked on integrated promotional campaign developed to ensure seamless launch of a desktop videoconferencing product being co-
marketed with Sony and being unveiled at industry’s largest tradeshow. Responsible for development and re-design of e-marketing
projects such as SEM and Keyword Search programs, email marketing, landing page development and time-sensitive roles in
tradeshows. Google Analytics, Adwords and Overture.
• Designed a SEM campaign and revamped unmanaged keyword search programs. Hired metrics firm to deliver data each
morning. Weekly team meetings to report results and recommend changes.
• Managed presence at LegalTech to target legal vertical. Sole marketing/sales representative with 2 dedicated technical
resources. Performed live demonstrations of video depositions at the LA based show and developed new collateral materials
(sell sheets, case studies and an interactive sales presentation)
• Developed self-mailer for pre-show direct marketing program to drive recipients to promotional landing page
Raincastle Communications, Inc. Newton, MA (Left to pursue Master’s degree full-time) 6/01–7/02
Business Development Analyst
Recruited by former Razorfish colleague to help devise and execute a new business development strategy. Implemented a formal
business development function at agency. Integrated a new lead generation and customer relationship database, account
management and sales processes. Performed quarterly evaluation of the new business pipeline and conducted competitive Web audits
to enhance features/functionality of corporate site. Produced templates with consistent look and feel for Web and print projects, RFPs,
Proposals and sales proposals/presentations and created process for writing and publishing of case studies.
• Managed implementation of salesforce.com. (Tracking, scheduling and reporting for prospecting and CRM)
• Worked on client projects writing creative briefs to direct client vision during strategy phase
• Developed first-hand knowledge of creative process from conception to production
Razorfish, Inc. Cambridge, MA 12/99–6/01
Business Development Analyst
Reviewed, negotiated and drafted various business contracts in Legal Affairs department. Business Development Analyst role
supported more customer-centric business development strategy. Liaison between IT and non-technical prospects.
• Managed development of international case study database using resources from Holland, UK and Latin America
• Qualitative competitive, prospect and industry research integrated into all lead generation efforts (cold calls, RFPs, speaking
engagements and sales presentations)
RELEVANT VOLUNTEER WORK
St. Hubert’s Animal Welfare Center Madison, NJ (Volunteer Marketing Programs Manager 4/08-4/09)
Managed marketing programs for Friends of St. Hubert’s, a sub-group created to plan and promote smaller fundraisers. Monies
allocated for immediate needs of shelter animals and to fund programs proven to increase adoptability potential.
EDUCATION
Emerson College Boston, MA; Master’s in Integrated Marketing Communication, GPA: 3.8 Dec. 2003
Relevant Coursework: Marketing and Brand Management, Writing for Marketing Management
Lafayette College Easton, PA; BA in Government and Law, Cum Laude; GPA: 3.7 May 1998
SOFTWARE SKILLS
MS Office (Outlook, Word, Excel, PowerPoint, Project and Access); Lotus Notes, Photoshop and Adobe Illustrator; CRM and DBMS
(Act, SalesLogix, Salesforce.com, FileMaker Pro, Oracle and Sequel)
