Portfolio            Building Your Brand from the Inside Out
MediaMosaicsBackground   Since 1998                Building Your Brand from the Inside Out
OurPhilosophy             Building Your Brand             from the Inside Out               Building Your Brand from the I...
Whatconstitutes a  Brand?                Building Your Brand from the Inside Out
Touch-pointsinfluencing                Companystakeholders’    brandperceptionsof the brand.                Building Your ...
How can we help you?  CORPORATE & GOVERNMENT                                                         SMALL/MEDIUM ENTERPRI...
A one-stop service or  Part of the Action            MediaMosaics   Building Your Brand from the Inside Out
Our Track Record                   Building Your Brand from the Inside Out
MultiChoice             Corporate Governance             Awareness CampaignObjective: Make the concept of CorporateGoverna...
Sasol Polymers PP            Business            Values Awareness            CampaignObjective: Create awareness, understa...
Sasol Polymers            Values Entrenchment            CampaignObjective:Following on phase one of creating awareness of...
Multichoice            Balanced Scorecard            CampaignObjective: Convey the companystrategy, vision, mission and sc...
MultiChoice           Employee ReportObjective: Develop an Employee Report that theemployees would actually want to read.S...
Sasol Technology            Training MaterialObjective: Develop a name and look and feel fora new training programme in th...
Centurion Wine &         Art Centre         Brand and         marketing materialObjective: Create a brand and look &feel f...
SA Post Office            Code of Conduct            Awareness CampaignObjective: Get employees to internalise thecompany’...
Government         Communication         Information         Services         SA Yearbooks 2007/08         and 2008/09Obje...
Sasol Technology         Information         Management         Strategic         CommunicationObjective: Provide communic...
Aquarius Platinum            SA            Strategy Alignment            ProjectObjective: Provide communication support f...
iBrand Barometer            Brand and            marketing materialObjective: Create a visual look and feel for theresearc...
MultiChoice           Six Sigma CampaignObjective: Create awareness around the SixSigma campaign across all levels in the ...
Tshwane University            of Technology            Brand GuidelinesObjective: Develop a look and feel for theuniversit...
Trans Africa Express            Brand and            ApplicationsObjective: Provide a brand look and feel for thecompany,C...
Avbob           Change           CommunicationObjective: Providing ongoing communicationsupport during a period of change ...
Groenkloof Safety           Initiative           Community Support           activationObjective: Create awareness amongst...
Department Social            Development            HCBC            Multimedia DVD &            ManualObjective:The improv...
Presidential            International            Advisory Council            Multimedia            PresentationObjective: ...
United Nations        Development        Programme        Annual ReportConsultationConceptualisationCopywritingDesignPrint...
Sasol Technology        Recognition TrophyConceptualisationDesignProductionGraphic Animation                             B...
Sasol O&S         Hamburg, Germany         Electronic         NewsletterDevelopment of electronic templatefor ease of use ...
Calypso          Accountants          Corporate ID & WebMarketing planCorporate IDClient ToolkitsWeb presence             ...
Roche         Pharmaceuticals         HPV Awareness         CampaignConceptualisationProject ManagementDesignEvent Managem...
Graphic DesignEvents                 Building Your Brand from the Inside Out
Various           Video ProductionsSasol Wax VisionSasol Wax Marketing videoSasol Polymers Leadership VideoNatref VisionSa...
Sasol TechnologyRecognition Awards                     Building Your Brand from the Inside Out
Sasol PetroleumInternationalValues Awards                  Building Your Brand from the Inside Out
Sasol PetroleumInternationalYear EndCelebration                  Building Your Brand from the Inside Out
Sasol PetroleumInternationalSuccess CelebrationSAXON Hotel                      Building Your Brand from the Inside Out
Decadent Africa         Celebration• The Creative Circle• Pretoria Institute of Architects• The SA State Theatre• Lindt Ch...
DecadenceYear End PartyThe Creative Circle                      Building Your Brand from the Inside Out
Corporate        Incentives        Boating holidays        on Europe’s waterways• Travel Incentives• Special Promotions• S...
“Corporate communication and brand management are some of Media Mosaics areas                 of specialization. The compa...
•   “Every now and then you come across an individual that is really an expert on his/her                 field of experti...
Contact Us    Tel: (012) 346 7209     Fax: 0866 472 600    Cell: 082 854 6854mareli@mediamosaics.co.za                    ...
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MM Portfolio Detail Oct 2012

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Media Mosaics highlights portfolio of marketing communication work done.

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MM Portfolio Detail Oct 2012

  1. 1. Portfolio Building Your Brand from the Inside Out
  2. 2. MediaMosaicsBackground Since 1998 Building Your Brand from the Inside Out
  3. 3. OurPhilosophy Building Your Brand from the Inside Out Building Your Brand from the Inside Out
  4. 4. Whatconstitutes a Brand? Building Your Brand from the Inside Out
  5. 5. Touch-pointsinfluencing Companystakeholders’ brandperceptionsof the brand. Building Your Brand from the Inside Out
  6. 6. How can we help you? CORPORATE & GOVERNMENT SMALL/MEDIUM ENTERPRISE• Internal, external, transformational and • Marketing Communication Strategies project communication consultation • Brand consultation• Communication Strategy development. Communication • Project management• Development, Management and • Events Coordination of communication • Business consultation programmes . • Marketing material (concept to production)• Conceptualisation and Art Direction of Print campaigns, programmes, events, products Brochures etc. Posters• Brand and Reputation Management Advertisements• Communication Research Newsletters Communication Communication• Facilitation Services Flyers• Communication Training and Coaching Company Electronic (managers and communication staff) brand Websites• Event Management Video production• Organisational Development Specialists Multimedia Network Presentations, etc• Social Media Management Promotional items• Copywriting Clothing, Stationery,• Publicity & Media Liaison Mugs, etc.• Photography Branding• Travel incentives (TBC Travel) Signage, business cards,• Media production letterheads etc. Communication Print design • Development & management of social Web and digital media media (internet and electronic) Video Productions • Publicity campaigns• Industrial Theatre • Travel products (incentives/marketing) Integrity | Enthusiasm | Value adding relationships | Consistent ExcellenceBrandthe impossible! Out Building Your | Do from the Inside
  7. 7. A one-stop service or Part of the Action MediaMosaics Building Your Brand from the Inside Out
  8. 8. Our Track Record Building Your Brand from the Inside Out
  9. 9. MultiChoice Corporate Governance Awareness CampaignObjective: Make the concept of CorporateGovernance accessible and understandable to allemployeesMethodology and Creative Concept:A travelling journalist travels to Africa to find outwhat Corporate Governance means to theaverage man on the street. He shares histhoughts and findings with the employees athome. The accessibility of the character, simplyway of explaining content as well as the elementof fun ensured success.Communication Elements: •Industrial Theatre •Max’s Diary •Competitions •Gifts •Website and banner ads • Poster campaign •Foyer display •Project memos and newsletters Building Your Brand from the Inside Out
  10. 10. Sasol Polymers PP Business Values Awareness CampaignObjective: Create awareness, understanding andbuy-in amongst all employees into the SasolvaluesMethodology and Concept:Development and implementation of a changecommunications strategy and plan. Specificbehaviours were identified for each value whichhad to be entrenched in the every day life of theemployees. The approach was to get peopleinvolved and excited about the project.Employees had to earn their Wings to graduatefrom the Space Academy and go on a trip to theuniverse.Communication Elements:Yearly Awards Function, Customised noticeboards, Banners, signage, exhibitionstands, Competitions , Web site , Awards &Gifts, Incentive programmes, Poster series, Cartoons, Newsletters, Values workshops for allemployees Building Your Brand from the Inside Out
  11. 11. Sasol Polymers Values Entrenchment CampaignObjective:Following on phase one of creating awareness ofthe Sasol values, this campaign entered the nextphase focused on entrenching the values as partof the lives of each employee.Methodology and Concept:The role of management as communicators andchampions of the values were used as thebackbone for the campaign. The Space themewas taken a step further and presented on adifferent level to the more “mature” audience.Communication ElementsEvents, Leadership Communication,videos, gifts, certificates, nomination system,competitions, posters, newsletters etc Building Your Brand from the Inside Out
  12. 12. Multichoice Balanced Scorecard CampaignObjective: Convey the companystrategy, vision, mission and scorecards to alllevels of employees within the company.Methodology & Concept:The campaign themewas based on the importance of eachemployee’s role and fit within the bigger pictureof the company. Motivation and pride to be partof the company were emphasised with themessage:“You’re part of the Picture” .Communication Elements:The campaign was built around a “Picture Book”which were to be populated throughinformation sessions lead by management. Itillustrated the total picture of the company fromthe vision down to the individual’s scorecard, toclearly show how everything and everyone is partof the picture. The campaign relied on management as thedrivers of the process. They would havediscussion sessions with their teams and weresupported with communication tools. Building Your Brand from the Inside Out
  13. 13. MultiChoice Employee ReportObjective: Develop an Employee Report that theemployees would actually want to read.Something enticing, something fun and filled withthe people that actually make the company tick .Creative Concept: Based on the style of “Hello”,a glossy tabloid magazine in the UK, the reportshowcased employees as the true celebrities andstars of MultiChoice. Using the entertainmentenvironment and photos of actual programmeswithin the DStv bouquet, employees’ faces weresuperimposed to create the celebrity look.The publication was a Finalist in the SAPublications Board Awards, category: employeereportsIt was a smash hit with employees with a secondprint run ordered. Building Your Brand from the Inside Out
  14. 14. Sasol Technology Training MaterialObjective: Develop a name and look and feel fora new training programme in thecompany, ensure awareness to stimulateattendance and give ongoing communication andmarketing support.Methodology and Concept: Connecting to thetheme of a broken car, used by the company aspart of the change initiative, the concept ofracing cars were introduced. Project Tractionprovided the company with the skills andcompetencies necessary to get the car back onthe road.Communication Elements:Launch event, electronic media, videos, trainingmaterial, certificates, promotional material etc. Building Your Brand from the Inside Out
  15. 15. Centurion Wine & Art Centre Brand and marketing materialObjective: Create a brand and look &feel for the centre and shopswithin, including the CenturionTheatre.Communication Elements:LogosStationarySignageAdvertisementsMenusPromotional items Building Your Brand from the Inside Out
  16. 16. SA Post Office Code of Conduct Awareness CampaignObjective: Get employees to internalise thecompany’s Code of Ethical Conduct through aCrime Awareness Campaign.Methodology and Concept: The core of thecampaign was an industrial theatre road showvisiting the major mail centres around thecountry. Supporting the communication theatreproduction, a variety of creative print and digitalmedia, promotional items and videos weredeveloped. Products were distributed to morethan two thousand outlets (24 000 employees)around South Africae:Outcomes:250% improvement in employees reporting crime.Awarded Best Campaign at the international“World Mail Awards”. Category: Security Building Your Brand from the Inside Out
  17. 17. Government Communication Information Services SA Yearbooks 2007/08 and 2008/09Objective: Translate the printedversion of the SA Yearbook into aMultimedia presentation that could bedistributed across the world.Awarded for two consecutive years toMedia Mosaics. Building Your Brand from the Inside Out
  18. 18. Sasol Technology Information Management Strategic CommunicationObjective: Provide communicationsupport for the new strategy to ensurethat all employees are informed andaligned at all times.Train and development a project teamto be able to run with allcommunication efforts independently.Communication Elements:Communication training, groupfacilitation and coaching, mediaproduction and ongoing support. Building Your Brand from the Inside Out
  19. 19. Aquarius Platinum SA Strategy Alignment ProjectObjective: Provide communication support forthe change initiative through ongoing project andcompany communication.Develop and establish a brand for the companyinstilling a sense of pride in employees.Creative concept: Innovation being key to thebrand essence of the company, the idea of Post-its to were introduced. Strong visual elementswere used to convey the brand with picturesrather than words – due to the audience beingmostly illiterate.Communication elements: InductionProgramme, screensaver, events, powerpointpresentations, promotional items, posterseries, strategy map, strategybooklet, management toolkits etc Building Your Brand from the Inside Out
  20. 20. iBrand Barometer Brand and marketing materialObjective: Create a visual look and feel for theresearch instrument and translate itsmethodology in a more accessible way throughmarketing material.Communication Elements:ModelWeb siteBrochureAnimated presentationsBannersPromotional itemsetc Building Your Brand from the Inside Out
  21. 21. MultiChoice Six Sigma CampaignObjective: Create awareness around the SixSigma campaign across all levels in the companyCommunication elements:PostersWeb sitePromotional items Building Your Brand from the Inside Out
  22. 22. Tshwane University of Technology Brand GuidelinesObjective: Develop a look and feel for theuniversity that conveys the brand of theinstitution.Develop a set of guidelines for the brand whichwould still ensure the creative interpretation ofthe brand.Communication Elements:Brand PhotographyBrand GuidelinesAdvertisementsMedia designs Building Your Brand from the Inside Out
  23. 23. Trans Africa Express Brand and ApplicationsObjective: Provide a brand look and feel for thecompany,Communication Elements:LogoStationaryPromotional itemsetc Building Your Brand from the Inside Out
  24. 24. Avbob Change CommunicationObjective: Providing ongoing communicationsupport during a period of change andorganisational development.Communication Elements:Vision developmentInternal brandingCommunication AuditFacilitationOngoing Consultation Building Your Brand from the Inside Out
  25. 25. Groenkloof Safety Initiative Community Support activationObjective: Create awareness amongst communitymembers of the inititative, enhance support andoptimise relations within the area.Communication Elements:ResearchNewslettersWeb sitesPublic EventsPostersPublic meetingsDatabase managementSMS communicationetc Building Your Brand from the Inside Out
  26. 26. Department Social Development HCBC Multimedia DVD & ManualObjective:The improvement of effective service delivery byHCBC caregivers, managers and supervisorsProducts:Multi-media training DVD combining video,animation and e-training in a user-friendly andfun packageHard copy supporting Manual with checklists,tools and tips Building Your Brand from the Inside Out
  27. 27. Presidential International Advisory Council Multimedia PresentationObjective: Create a presentation for a newbroadcast concept to a very high level targetaudience, to create excitement and facilitate buy-in into the project.Multimedia animation and videoPowerpoint presentation Building Your Brand from the Inside Out
  28. 28. United Nations Development Programme Annual ReportConsultationConceptualisationCopywritingDesignPrint Building Your Brand from the Inside Out
  29. 29. Sasol Technology Recognition TrophyConceptualisationDesignProductionGraphic Animation Building Your Brand from the Inside Out
  30. 30. Sasol O&S Hamburg, Germany Electronic NewsletterDevelopment of electronic templatefor ease of use and population byinternal team members.Applied in four languages, includingItalian, German and Chinese.Design Building Your Brand from the Inside Out
  31. 31. Calypso Accountants Corporate ID & WebMarketing planCorporate IDClient ToolkitsWeb presence Building Your Brand from the Inside Out
  32. 32. Roche Pharmaceuticals HPV Awareness CampaignConceptualisationProject ManagementDesignEvent ManagementArt Direction Building Your Brand from the Inside Out
  33. 33. Graphic DesignEvents Building Your Brand from the Inside Out
  34. 34. Various Video ProductionsSasol Wax VisionSasol Wax Marketing videoSasol Polymers Leadership VideoNatref VisionSasol Technology MarketingSasol Technology Project ManagementSasol Technology Women in EngineeringSasol Polymers VisionSasol Polymers Recognition Event theme Building Your Brand from the Inside Out
  35. 35. Sasol TechnologyRecognition Awards Building Your Brand from the Inside Out
  36. 36. Sasol PetroleumInternationalValues Awards Building Your Brand from the Inside Out
  37. 37. Sasol PetroleumInternationalYear EndCelebration Building Your Brand from the Inside Out
  38. 38. Sasol PetroleumInternationalSuccess CelebrationSAXON Hotel Building Your Brand from the Inside Out
  39. 39. Decadent Africa Celebration• The Creative Circle• Pretoria Institute of Architects• The SA State Theatre• Lindt Chocolate• Makro Silver Lakes• Red Bull• le Boat European Barging Holidays• Douglas Green Wines• Fabric Library• Canned Culture Building Your Brand from the Inside Out
  40. 40. DecadenceYear End PartyThe Creative Circle Building Your Brand from the Inside Out
  41. 41. Corporate Incentives Boating holidays on Europe’s waterways• Travel Incentives• Special Promotions• Special Events• Recognition programmes Building Your Brand from the Inside Out
  42. 42. “Corporate communication and brand management are some of Media Mosaics areas of specialization. The companys expertise, insight and very extensive experience was evident in the quality of work delivered. Within a short period, Media Mosaics managed to understand the challenges the NWU faced as a higher education institution that has been through a difficult merger. What I found very impressive was the companys ability to recommend strategies and solutions which were best suited to the Universitys circumstances instead of imposing theoretical and idealistic strategies which would inevitably prove to be not only impractical but also unsustainable. A very good example of a deliverable by Media Mosaics in this regard was a report on the findings of an extensive internal communication channels evaluation they conductedReferences which has had far reaching end results and contributed significantly to the improvement of our internal communication efforts and highlighted gaps to be addressed.” Phumzile Mmope, Executive Director: Corporate Affairs and Relations, North West University “Media Mosaics never spare any effort to ensure client satisfaction. They are a truly full-service, full-time agency - always a pleasure to do business with.” Amanda Singleton, Managing Director: Mmopa Strategy Consultants Managing Director: MS&L PR “I immigrated from the UK in 1998 and have had previous experience with various companies around the world. I can say that MediaMosaics work can set the standard in any country I have visited and they can feel proud of that. Don’t change a thing!” Derek Bultitude, Team-leader: Performance evaluation, Natref • MediaMosaics don’t compromise on quality. Their ability to convert concepts into programmes with strong visual impact, is extremely effective. They’re professional, committed and very flexible people to work with, adding value to your business.” • Tony Olivier, Manager: Services, Sasol Wax • “Overall, they are able to effectively translate our needs into campaigns that are both interesting and exciting, whilst ensuring that objectives are achieved. Their knowledge and expertise on strategy development has been invaluable to the success of our internal communication projects and it has been a pleasure working with them.” • Marilyn Watson, Corporate Communication Manager: MultiChoice Building Your Brand from the Inside Out
  43. 43. • “Every now and then you come across an individual that is really an expert on his/her field of expertise, has such a passionate drive for what they do that they dive into the project head first and still delivers exactly what was promised.References I have experienced Mareli as just such a person. Where she and her team really come into their own is that they are extremely personable people. They invest a lot of their own emotion into the project, making you feel like one big family working towards the same goal. If your business needs to make its voice heard in the marketplace, then Mareli and her team are the go-to people.” Luan van Rhyn, Owner Calypso Accountants • “I highly recommend Mareli as a Communication Strategy Consultant. She is very creative, dynamic and always comes up with great ideas.” Karin Kleynhans, Communications Manager: Sasol Technology • “We served together with Mareli at IABC Pretoria Chapter. She is creative, professional and passionate about communication and how important communication is in supporting organisations to achieve strategic goals.” Warren Makgowe, Public Relations Officer: UNISA Building Your Brand from the Inside Out
  44. 44. Contact Us Tel: (012) 346 7209 Fax: 0866 472 600 Cell: 082 854 6854mareli@mediamosaics.co.za Building Your Brand from the Inside Out

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