1. JOSEPH BARRETT
Oak Park, MI 48237 • 248.910.7810 (c)/248.336.9100 (h) • joseph.barrett@hotmail.com
MARKETING PROFESSIONAL
Brand Management / Advertising / Strategic Positioning
Highly motivated marketing and sales professional with outstanding team leadership skills that will help achieve
company set goals. Demonstrated ability in developing marketing strategies and initiatives that boost product and
brand awareness. Dynamic team player who is creative and resourceful, with proven acumen to build and maintain
client relationships through exceptional communication and interpersonal skills.
Core Competencies
• Strategic Market Planning • Multi-layer Artist Advertising
• Marketing Collateral Execution • National Campaign Coordination
• Direct Marketing Programs • Team Building & Management
• Regional/National Retailer Sales • Budget Preparation/Administration
P R OF E S S I ON A L E X P E RI E N C E
Allstate Insurance Company Farmington Hills, MI
REGIONAL MARKETING MANAGER 2009 – PRESENT
Responsible for the overall marketing strategy within the operating regions of Michigan, Ohio and Indiana.
Development and support of the regional marketing staff, reporting results and ROI of regional marketing
campaigns. Oversees annual budget and keeps all programs running within cost per sale. Analyze direct
mail, outbound telemarketing, social media and agency web site strategy. Member of Allstate regional
Senior Leadership team’s MOC(market operating committee).
Sony BMG Music Entertainment Troy, MI
ACCOUNT MANAGER 2005 – 2009
®
Solicited music inventory sales from assigned regional Best Buy retail customer base in Detroit, Chicago
and Minneapolis as well as local independent retail stores and wholesale accounts. Coordinated
advertising and marketing plans for retail accounts. Primary contact for artist events.
• Monitored sales quota by analyzing customer orders and product projections based on market
drivers and trend reports to ensure stores had appropriate product levels in stock.
• Analyzed radio airplay, sales data and advertising against customer orders for new releases and
existing catalog to provide data on product sales, reduce returns and increase existing stock levels
of current inventory.
• Set up special sales promotions and discount programs at accounts in order to boost stock levels
and obtain sales goals.
…Continued…

2. JOSEPH BARRETT Page Two
Professional Experience Continued
MARKETING MANAGER 1999 – 2005
Supervised and assisted with national and local marketing efforts at music retail stores and non-traditional
retail outlets in the Midwest and East Coast. Managed support and inventory/advertising communication for
Harmony House, Musicland, Borders and Handleman accounts. Managed $35,000 advertising budget, co-
managed $1.5 million dollar branch operations budget which supported leasing, salaries, office supplies,
advertising, marketing and overall office operations. Managed the daily functions and project assignments
of nine (9) direct reports. Researched pricing policies and recommended appropriate sales channels.
• Supported new retail opportunities by allocating funds from quarterly marketing budget ($5,000) for
regional marketing projects to increase artist awareness and sales.
• Managed advertising requests from sales representatives and monitored set-up, output, and
project results in order to increase market share.
BMG Music Entertainment Chicago, IL
SINGLE SALES COORDINATOR 1997 – 1999
Solicited and sold BMG artist inventory to national retail accounts (Musicland, Top Hits, Best Buy, and
Target) as well as local Tower Records locations. Functioned as liaison between sales/marketing staff and
label promotion representatives by distributing sales and airplay information to both groups, and helped
improve product sales.
BMG Music Entertainment Troy, MI
PRODUCT DEVELOPMENT COORDINATOR 1993 – 1997
Set up and executed marketing projects at chain stores for BMG artists in Michigan, Ohio, Pennsylvania,
Indiana and West Virginia. Coordinated artist retail visits, radio visits and listening parties. Received “The
Lightbulb for Creative Thinking” award for designing a video show in partnership with local retailers
showcasing BMG artists, while tying in advertisement for the stores, producing a sales increase of 10 –
15%.
E DU CA TI ON , O R GA NI ZA T I ON S & A W AR D S
Clark-Atlanta University, Atlanta, Georgia, Bachelor of Arts
Prince Hall Masons
United States Marine Corps Reserves
-Meritorious promotion to Private First Class, Meritorious Mast as Operations Crew Chief
BMG “The Lightbulb for Creative Thinking” Award
-Created a video show with local music stores and increased TV visibility for BMG artists linked with
product advertising.