SlideShare a Scribd company logo
1 of 3
Download to read offline
Lauren Novick Dyer

                                                      LAUREN NOVICK DYER
                           Chatham, NJ 07928 (617) 519-8721 (Cell) Email: Lnovickdyer@gmail.com


PROFILE

B2B Marketing Communications and Business Development generalist with a Master’s degree in Integrated Marketing
Communications and 8+ years of strategic and tactical business growth planning. Comprehensive experience across a variety of B2B
marketing disciplines, including management of tradeshows/events, Web redesign projects, content management, direct marketing,
online promotions and sales support/training. Proactive execution of business development activities such as lead qualification, SEM
paid search, CRM database analysis, RFP/RFIs, sales proposals and Web lead capture using lead automation software. Strategic
approach to marketing planning, in-house agency and external vendor relations. Strong, motivated communicator and team leader
focused on timely deliverables and successful customer outcomes.


PROFESSIONAL EXPERIENCE
FULL-TIME W2 CONTRACTS
Lynne Chandler Fine Arts Gallery/Art Studio 20, Boca Raton, FL
Communications and Promotions Consultant 2009-2010
Consulted with fine arts gallery and art studio to promote its opening and created ongoing communications to generate awareness of
and attendance to Lynne Chandler Fine Art Gallery/Art Studio 20. Created and managed an integrated communications program to
support ongoing promotion of gallery/art studio to general public.

     •    Implemented SEM programs, media and email campaigns to museums, community centers and pre-schools to drive
          awareness of and promote attendance to gallery events and instructional classes (and private sessions) from Northern Miami
          Beach to Palm Beach County
     •    Developed community outreach program designed to celebrate art as a communal activity and to encourage creativity as a
          therapeutic outlet for young children and older adults.

Franklyn Ideas Cedar Knolls, NJ
Sr. Project Manager 2008-2009
Administered Medicare Part D Formulary Grid Programs and created SOPs at Pharmaceutical Project Agency. Worked with major
pharmaceuticals to up-sell marketing projects.
     •    Deliverables were print and interactive collateral pieces for regional pharmaceutical reps targeting private physician practices
          and hospital clinicians.
     •    Used MS Project to ensure projects were completed on time and within budget.
     •    Performed basic Sequel queries on geographic, sales, pricing data.

Metropolitan Life Insurance Company Jersey City, NJ Was slated for full-time. Layoffs caused all contracts to be cancelled.
Communications Manager-Communications and Implementation 2007-2008
Created communications plans for events intended to educate new and experienced field sale representatives on products and on
opportunities available to help grow their business. Streamlined approval procedure for e-communications delivered to Field Sales
Group.
Ricoh Corporation
Vertical Market Specialist-Ricoh’s Document Management Solution Division 2004-2005
Researched document management process of 5 document-heavy industries selected as part of Ricoh’s plan to grow sales of
DocumentMall, Ricoh’s Web-based document management solution, in these verticals. To help the 10 dedicated sales representatives
to sell more effectively, I produced sales kits and trained them on competitive positioning, product differentiating factors and value
proposition.
PERMANENT POSITIONS
Ricoh Corporation West Caldwell, NJ
Marketing Communications Specialist- Internet and Promotions Department 2006-2007
Produced and administered e-marketing promotions. Worked with 3 external agencies to manage all online sales incentive-based
programs (Ricoh Aficio League, Savin Fast Track and Lanier Points Plus). Used Oracle to pull sales data not being extracted from
central reporting tool.
     •    Provided product marketing managers with detailed quarterly reports of promotional expenditures and program effectiveness.
          Quarterly costs for all sales incentive programs were forecasted to be around $1M. Quantitative data queried from Sequel
          DBMS used to determine the duration of each SPIFF.
Lauren Novick Dyer

Managed revamp of InfoCenter, Ricoh’s Product Information and Sales Resource Intranet site for all Ricoh brands and sales channels.
Challenge was to improve sales users’ online access to critical product files and sales tools. With over 7,000 users for Ricoh’s site
alone, our Web strategy focused on providing a user-friendly interface, intuitive navigation and logical information architecture. Ricoh
InfoCenter’s site launch was so well received, we used the wireframe as a template for the revamp of Savin and Lanier branded
InfoCenter sites.

     •   Site was developed with an internal self-service content management tool. This tool enabled us to perform critical content
         management activities such as securely uploading time-sensitive and confidential files and refreshing key homepage content
         in-house.
     •   Product Launch Kit files available online in 24 hours instead of 10 day average.
     •   50% reduction in customer service calls from frustrated sales users.

Glowpoint, Inc. New Providence, NJ
Marketing Manager 2005–2006
Worked on integrated promotional campaign developed to ensure seamless launch of a desktop videoconferencing product being co-
marketed with Sony. Sony IVE was unveiled at industry’s largest tradeshow InfoComm. Responsible for development and re-design of
e-marketing projects such as SEM and Keyword Search programs, email marketing, landing page development and time-sensitive
management of tradeshows details.

     •   Designed a new product centered SEM campaign and revamped unmanaged corporate keyword search programs.
     •   Co-partnered with Sony Electronics in preparation for and participation in InfoComm tradeshow.
     •   Developed pre-show direct marketing campaigns one of which included a self-mailer to drive recipients (attendees) to a
         promotional landing page and limited time discounts and offers to be redeemed online.
     •   Managed $30,000 budget for preparation for and participation at LegalTech, a LA-based tradeshow targeting the legal
         vertical. Acted as sole marketing/sales representative with two dedicated sales engineers. Created and managed production
         of new print and interactive materials (sell sheets, case studies, promotional landing page and a series of video depositions
         that synced with an interactive sales presentation).

Raincastle Communications, Inc. Newton, MA (Left to pursue Master’s degree full-time)
Business Development Analyst 2001–2002
Recruited by former Razorfish colleague to help devise a new business development strategy for the agency and to manage its tactical
implementation. Cleaned FileMaker Pro database and oversaw company transfer to Salesforce.com. Used Salesforce.com data to
generate sales reports and perform pipeline analyses. Successful behavioral adherence to new policies meant streamlining process
changes in a phased approach.

     •   Produced boilerplate content and templates to ensure a consistent look and feel for RFPs/RFIs, proposals/presentations.
     •   Created process for writing and publishing of case studies.
     •   As part of Agency’s own rebranding efforts, I managed creative strategy and development of agency Web site redesign.
     •   Worked with new clients during kickoff, strategy and design phases.
     •   Developed first-hand knowledge of creative process from conception to production.

Razorfish, Inc. Cambridge, MA (Internet Fallout-Mass layoffs in Digital Consulting Industry)
Business Development Analyst 1999–2001
Reviewed, negotiated and drafted business contracts for Legal Affairs . Business Development Analyst role supported more customer-
centric business development strategy. Required a keen ability to translate technical concepts to a non-technical audience.

     •   Managed development of international case study database using resources from Holland, UK and Latin America.
     •   Qualitative competitive, prospect and industry research integrated into all lead generation efforts (cold calls, RFPs, speaking
         engagements and sales presentations).
RELEVANT VOLUNTEER WORK
St. Hubert’s Animal Welfare Center Madison, NJ (Volunteer Marketing Programs Manager 2008-2009)
Managed marketing programs for Friends of St. Hubert’s, a sub-group created to plan and promote smaller fundraisers. Monies
allocated for immediate needs of shelter animals and to fund programs proven to increase adoptability potential.

EDUCATION
Emerson College Boston, MA; Master’s in Integrated Marketing Communication, GPA: 3.9 Dec. 2003
Coursework: Marketing, Brand and Sales Management, Writing for Marketing Management

Lafayette College Easton, PA; BA in Government and Law, Cum Laude; GPA: 3.7 May 1998
Lauren Novick Dyer

SOFTWARE SKILLS
MS Office (Outlook, Word, Excel, PowerPoint, Project and Access); Lotus Notes, Photoshop and Adobe Illustrator; CRM and DBMS
(Act, SalesLogix, Salesforce.com, FileMaker Pro, Oracle and Sequel)

More Related Content

What's hot

Buchan Lail Marketing Strategist Resume Package
Buchan Lail Marketing Strategist Resume PackageBuchan Lail Marketing Strategist Resume Package
Buchan Lail Marketing Strategist Resume PackageJulie Lail
 
Hedy baker skills and experience
Hedy baker skills and experienceHedy baker skills and experience
Hedy baker skills and experienceHedy Baker
 
Bonnie Stevenson - Marketing Communications Strategist Resume
Bonnie Stevenson - Marketing Communications Strategist ResumeBonnie Stevenson - Marketing Communications Strategist Resume
Bonnie Stevenson - Marketing Communications Strategist ResumeBonnie Stevenson
 
2012 Resume
2012 Resume2012 Resume
2012 Resumejefoster
 
Gwen Spargos Resume Linked In
Gwen Spargos Resume   Linked InGwen Spargos Resume   Linked In
Gwen Spargos Resume Linked Ingwenspargo
 
2015_NoniJenningsResume
2015_NoniJenningsResume2015_NoniJenningsResume
2015_NoniJenningsResumeNoni Jennings
 
Coffey Linked In 2009
Coffey Linked In 2009Coffey Linked In 2009
Coffey Linked In 2009JohnCoffey
 
Shruti Amin-Resume updated 12-27-15
Shruti Amin-Resume updated 12-27-15Shruti Amin-Resume updated 12-27-15
Shruti Amin-Resume updated 12-27-15Shruti Amin
 
N Carson resume v04-11-16
N  Carson resume v04-11-16N  Carson resume v04-11-16
N Carson resume v04-11-16Neville Carson
 
Leslie Fisher's Resume
Leslie Fisher's ResumeLeslie Fisher's Resume
Leslie Fisher's Resumelesfish
 
Merens Resume -- April 8, 2019
Merens Resume -- April 8, 2019Merens Resume -- April 8, 2019
Merens Resume -- April 8, 2019NorwinAMerens
 
Marion Elledge Final Resume 8 26 11
Marion Elledge Final Resume 8 26 11Marion Elledge Final Resume 8 26 11
Marion Elledge Final Resume 8 26 11Melledge
 
Resume: Program/Product Marketing Manager, Retail Marketing
Resume: Program/Product Marketing Manager, Retail MarketingResume: Program/Product Marketing Manager, Retail Marketing
Resume: Program/Product Marketing Manager, Retail MarketingDanny Kim
 
CGR RESUME 5.29
CGR RESUME 5.29CGR RESUME 5.29
CGR RESUME 5.29carillegr
 
Pam Hardy Intro ppt
Pam Hardy Intro pptPam Hardy Intro ppt
Pam Hardy Intro pptPamela Hardy
 
Cascaddan resume 2014
Cascaddan resume 2014Cascaddan resume 2014
Cascaddan resume 2014cnoelcas
 
Michael Taylor Resume Sales, Business Development,Account Management & Cl...
Michael Taylor Resume Sales, Business Development,Account Management & Cl...Michael Taylor Resume Sales, Business Development,Account Management & Cl...
Michael Taylor Resume Sales, Business Development,Account Management & Cl...Michael Taylor
 

What's hot (19)

Buchan Lail Marketing Strategist Resume Package
Buchan Lail Marketing Strategist Resume PackageBuchan Lail Marketing Strategist Resume Package
Buchan Lail Marketing Strategist Resume Package
 
Hedy baker skills and experience
Hedy baker skills and experienceHedy baker skills and experience
Hedy baker skills and experience
 
Bonnie Stevenson - Marketing Communications Strategist Resume
Bonnie Stevenson - Marketing Communications Strategist ResumeBonnie Stevenson - Marketing Communications Strategist Resume
Bonnie Stevenson - Marketing Communications Strategist Resume
 
2012 Resume
2012 Resume2012 Resume
2012 Resume
 
LindseyBohm-4
LindseyBohm-4LindseyBohm-4
LindseyBohm-4
 
Gwen Spargos Resume Linked In
Gwen Spargos Resume   Linked InGwen Spargos Resume   Linked In
Gwen Spargos Resume Linked In
 
2015_NoniJenningsResume
2015_NoniJenningsResume2015_NoniJenningsResume
2015_NoniJenningsResume
 
Coffey Linked In 2009
Coffey Linked In 2009Coffey Linked In 2009
Coffey Linked In 2009
 
Shruti Amin-Resume updated 12-27-15
Shruti Amin-Resume updated 12-27-15Shruti Amin-Resume updated 12-27-15
Shruti Amin-Resume updated 12-27-15
 
N Carson resume v04-11-16
N  Carson resume v04-11-16N  Carson resume v04-11-16
N Carson resume v04-11-16
 
Leslie Fisher's Resume
Leslie Fisher's ResumeLeslie Fisher's Resume
Leslie Fisher's Resume
 
Rutberg Resume
Rutberg ResumeRutberg Resume
Rutberg Resume
 
Merens Resume -- April 8, 2019
Merens Resume -- April 8, 2019Merens Resume -- April 8, 2019
Merens Resume -- April 8, 2019
 
Marion Elledge Final Resume 8 26 11
Marion Elledge Final Resume 8 26 11Marion Elledge Final Resume 8 26 11
Marion Elledge Final Resume 8 26 11
 
Resume: Program/Product Marketing Manager, Retail Marketing
Resume: Program/Product Marketing Manager, Retail MarketingResume: Program/Product Marketing Manager, Retail Marketing
Resume: Program/Product Marketing Manager, Retail Marketing
 
CGR RESUME 5.29
CGR RESUME 5.29CGR RESUME 5.29
CGR RESUME 5.29
 
Pam Hardy Intro ppt
Pam Hardy Intro pptPam Hardy Intro ppt
Pam Hardy Intro ppt
 
Cascaddan resume 2014
Cascaddan resume 2014Cascaddan resume 2014
Cascaddan resume 2014
 
Michael Taylor Resume Sales, Business Development,Account Management & Cl...
Michael Taylor Resume Sales, Business Development,Account Management & Cl...Michael Taylor Resume Sales, Business Development,Account Management & Cl...
Michael Taylor Resume Sales, Business Development,Account Management & Cl...
 

Viewers also liked

Resume Peter Morritt
Resume Peter MorrittResume Peter Morritt
Resume Peter MorrittPeter Morritt
 
Betsy Resume 1 (1) (2)
Betsy Resume 1 (1) (2)Betsy Resume 1 (1) (2)
Betsy Resume 1 (1) (2)betsy lemkin
 
Krystal Green resume
Krystal Green resumeKrystal Green resume
Krystal Green resumeKrystal Green
 
Quentin Hunt Updated Resume
Quentin Hunt Updated ResumeQuentin Hunt Updated Resume
Quentin Hunt Updated ResumeQuentin Hunt
 
businesstax return.mb
businesstax return.mbbusinesstax return.mb
businesstax return.mbMark Bizzelle
 
Joe Josey Resume April 2015
Joe Josey Resume April 2015Joe Josey Resume April 2015
Joe Josey Resume April 2015Joe Josey
 
Lesa Berry Resume Spring 2016
Lesa Berry Resume Spring 2016Lesa Berry Resume Spring 2016
Lesa Berry Resume Spring 2016Lesa Berry
 
Robert Half Resume for Joan Browne
Robert Half Resume for Joan BrowneRobert Half Resume for Joan Browne
Robert Half Resume for Joan BrowneJoan Browne
 
CopyofUpdatedresumedch (3)
CopyofUpdatedresumedch (3)CopyofUpdatedresumedch (3)
CopyofUpdatedresumedch (3)Dave Harless
 
Long Version Resume Of Steven Chase April 24, 2012 Word 2007
Long Version Resume Of Steven Chase April 24, 2012 Word 2007Long Version Resume Of Steven Chase April 24, 2012 Word 2007
Long Version Resume Of Steven Chase April 24, 2012 Word 2007Franchise_Attorney
 
Marriage of Content + SEO: Tips for Keeping the Relationship Strong
Marriage of Content + SEO: Tips for Keeping the Relationship StrongMarriage of Content + SEO: Tips for Keeping the Relationship Strong
Marriage of Content + SEO: Tips for Keeping the Relationship StrongAcceleration Partners
 
Resume2
Resume2Resume2
Resume2vic123
 
Monell v. Boston Pads, MA Supreme Court
Monell v. Boston Pads, MA Supreme CourtMonell v. Boston Pads, MA Supreme Court
Monell v. Boston Pads, MA Supreme Court7DS Associates
 
Jobe A. Diagne
Jobe A. DiagneJobe A. Diagne
Jobe A. Diagnejobediagne
 

Viewers also liked (19)

Resume Peter Morritt
Resume Peter MorrittResume Peter Morritt
Resume Peter Morritt
 
Billmresume3-2015
Billmresume3-2015Billmresume3-2015
Billmresume3-2015
 
160905 - Bio; Svein J Hapnes
160905 - Bio; Svein J Hapnes160905 - Bio; Svein J Hapnes
160905 - Bio; Svein J Hapnes
 
Betsy Resume 1 (1) (2)
Betsy Resume 1 (1) (2)Betsy Resume 1 (1) (2)
Betsy Resume 1 (1) (2)
 
Krystal Green resume
Krystal Green resumeKrystal Green resume
Krystal Green resume
 
Quentin Hunt Updated Resume
Quentin Hunt Updated ResumeQuentin Hunt Updated Resume
Quentin Hunt Updated Resume
 
businesstax return.mb
businesstax return.mbbusinesstax return.mb
businesstax return.mb
 
Joe Josey Resume April 2015
Joe Josey Resume April 2015Joe Josey Resume April 2015
Joe Josey Resume April 2015
 
Mohammed Naseeruddin
Mohammed NaseeruddinMohammed Naseeruddin
Mohammed Naseeruddin
 
Lesa Berry Resume Spring 2016
Lesa Berry Resume Spring 2016Lesa Berry Resume Spring 2016
Lesa Berry Resume Spring 2016
 
Antewan Resume 1
Antewan Resume 1Antewan Resume 1
Antewan Resume 1
 
Mina fared
Mina faredMina fared
Mina fared
 
Robert Half Resume for Joan Browne
Robert Half Resume for Joan BrowneRobert Half Resume for Joan Browne
Robert Half Resume for Joan Browne
 
CopyofUpdatedresumedch (3)
CopyofUpdatedresumedch (3)CopyofUpdatedresumedch (3)
CopyofUpdatedresumedch (3)
 
Long Version Resume Of Steven Chase April 24, 2012 Word 2007
Long Version Resume Of Steven Chase April 24, 2012 Word 2007Long Version Resume Of Steven Chase April 24, 2012 Word 2007
Long Version Resume Of Steven Chase April 24, 2012 Word 2007
 
Marriage of Content + SEO: Tips for Keeping the Relationship Strong
Marriage of Content + SEO: Tips for Keeping the Relationship StrongMarriage of Content + SEO: Tips for Keeping the Relationship Strong
Marriage of Content + SEO: Tips for Keeping the Relationship Strong
 
Resume2
Resume2Resume2
Resume2
 
Monell v. Boston Pads, MA Supreme Court
Monell v. Boston Pads, MA Supreme CourtMonell v. Boston Pads, MA Supreme Court
Monell v. Boston Pads, MA Supreme Court
 
Jobe A. Diagne
Jobe A. DiagneJobe A. Diagne
Jobe A. Diagne
 

Similar to Lauren Dyer Resume 3.11

LINDSAY'S PORTFOLIO 2016
LINDSAY'S PORTFOLIO 2016LINDSAY'S PORTFOLIO 2016
LINDSAY'S PORTFOLIO 2016Lindsay Mayhall
 
Chip Graham Portfolio of Work Experience
Chip Graham Portfolio of Work Experience Chip Graham Portfolio of Work Experience
Chip Graham Portfolio of Work Experience Chip Graham
 
Nathaniel Yip resume 2016
Nathaniel Yip resume 2016Nathaniel Yip resume 2016
Nathaniel Yip resume 2016Nate Yip
 
Bridget Haraslic Resume May 2020
Bridget Haraslic Resume May 2020Bridget Haraslic Resume May 2020
Bridget Haraslic Resume May 2020BridgetHaraslic
 
Noni Jennings Resume
Noni Jennings ResumeNoni Jennings Resume
Noni Jennings ResumeNoni Jennings
 
AliceVankoResume_May2018
AliceVankoResume_May2018AliceVankoResume_May2018
AliceVankoResume_May2018AliceMV
 
Tracey Witte Resume
Tracey Witte ResumeTracey Witte Resume
Tracey Witte ResumeTracey Witte
 
Marketing and brand manager CV template
Marketing and brand manager CV templateMarketing and brand manager CV template
Marketing and brand manager CV templateMina Gergis
 
MaryStoneResume_9_20_15
MaryStoneResume_9_20_15MaryStoneResume_9_20_15
MaryStoneResume_9_20_15Mary Stone
 
Steve Pederson resume; 8-12-2016
Steve Pederson resume; 8-12-2016Steve Pederson resume; 8-12-2016
Steve Pederson resume; 8-12-2016Steve Pederson
 
Resume
ResumeResume
ResumeYlorie
 
Resume_Gold. Jessica_09.02.2020
Resume_Gold. Jessica_09.02.2020Resume_Gold. Jessica_09.02.2020
Resume_Gold. Jessica_09.02.2020Jessica Gold
 

Similar to Lauren Dyer Resume 3.11 (20)

LINDSAY'S PORTFOLIO 2016
LINDSAY'S PORTFOLIO 2016LINDSAY'S PORTFOLIO 2016
LINDSAY'S PORTFOLIO 2016
 
Chip Graham Portfolio of Work Experience
Chip Graham Portfolio of Work Experience Chip Graham Portfolio of Work Experience
Chip Graham Portfolio of Work Experience
 
William-Vela-R
William-Vela-RWilliam-Vela-R
William-Vela-R
 
resume-brett-salisbury
resume-brett-salisburyresume-brett-salisbury
resume-brett-salisbury
 
Chris Thomas resume_180109
Chris Thomas resume_180109Chris Thomas resume_180109
Chris Thomas resume_180109
 
Nathaniel Yip resume 2016
Nathaniel Yip resume 2016Nathaniel Yip resume 2016
Nathaniel Yip resume 2016
 
Bridget Haraslic Resume May 2020
Bridget Haraslic Resume May 2020Bridget Haraslic Resume May 2020
Bridget Haraslic Resume May 2020
 
Noni Jennings Resume
Noni Jennings ResumeNoni Jennings Resume
Noni Jennings Resume
 
AliceVankoResume_May2018
AliceVankoResume_May2018AliceVankoResume_May2018
AliceVankoResume_May2018
 
Tracey Witte Resume
Tracey Witte ResumeTracey Witte Resume
Tracey Witte Resume
 
Resume Linkedin
Resume LinkedinResume Linkedin
Resume Linkedin
 
Resume
ResumeResume
Resume
 
Hal Beswick Resume
Hal Beswick ResumeHal Beswick Resume
Hal Beswick Resume
 
Marketing and brand manager CV template
Marketing and brand manager CV templateMarketing and brand manager CV template
Marketing and brand manager CV template
 
MaryStoneResume_9_20_15
MaryStoneResume_9_20_15MaryStoneResume_9_20_15
MaryStoneResume_9_20_15
 
Shelly olson 05-24-16
Shelly olson 05-24-16Shelly olson 05-24-16
Shelly olson 05-24-16
 
Steve Pederson resume; 8-12-2016
Steve Pederson resume; 8-12-2016Steve Pederson resume; 8-12-2016
Steve Pederson resume; 8-12-2016
 
Resume
ResumeResume
Resume
 
Resume_Gold. Jessica_09.02.2020
Resume_Gold. Jessica_09.02.2020Resume_Gold. Jessica_09.02.2020
Resume_Gold. Jessica_09.02.2020
 
Robin LaRocco 2016
Robin LaRocco 2016Robin LaRocco 2016
Robin LaRocco 2016
 

Lauren Dyer Resume 3.11

  • 1. Lauren Novick Dyer LAUREN NOVICK DYER Chatham, NJ 07928 (617) 519-8721 (Cell) Email: Lnovickdyer@gmail.com PROFILE B2B Marketing Communications and Business Development generalist with a Master’s degree in Integrated Marketing Communications and 8+ years of strategic and tactical business growth planning. Comprehensive experience across a variety of B2B marketing disciplines, including management of tradeshows/events, Web redesign projects, content management, direct marketing, online promotions and sales support/training. Proactive execution of business development activities such as lead qualification, SEM paid search, CRM database analysis, RFP/RFIs, sales proposals and Web lead capture using lead automation software. Strategic approach to marketing planning, in-house agency and external vendor relations. Strong, motivated communicator and team leader focused on timely deliverables and successful customer outcomes. PROFESSIONAL EXPERIENCE FULL-TIME W2 CONTRACTS Lynne Chandler Fine Arts Gallery/Art Studio 20, Boca Raton, FL Communications and Promotions Consultant 2009-2010 Consulted with fine arts gallery and art studio to promote its opening and created ongoing communications to generate awareness of and attendance to Lynne Chandler Fine Art Gallery/Art Studio 20. Created and managed an integrated communications program to support ongoing promotion of gallery/art studio to general public. • Implemented SEM programs, media and email campaigns to museums, community centers and pre-schools to drive awareness of and promote attendance to gallery events and instructional classes (and private sessions) from Northern Miami Beach to Palm Beach County • Developed community outreach program designed to celebrate art as a communal activity and to encourage creativity as a therapeutic outlet for young children and older adults. Franklyn Ideas Cedar Knolls, NJ Sr. Project Manager 2008-2009 Administered Medicare Part D Formulary Grid Programs and created SOPs at Pharmaceutical Project Agency. Worked with major pharmaceuticals to up-sell marketing projects. • Deliverables were print and interactive collateral pieces for regional pharmaceutical reps targeting private physician practices and hospital clinicians. • Used MS Project to ensure projects were completed on time and within budget. • Performed basic Sequel queries on geographic, sales, pricing data. Metropolitan Life Insurance Company Jersey City, NJ Was slated for full-time. Layoffs caused all contracts to be cancelled. Communications Manager-Communications and Implementation 2007-2008 Created communications plans for events intended to educate new and experienced field sale representatives on products and on opportunities available to help grow their business. Streamlined approval procedure for e-communications delivered to Field Sales Group. Ricoh Corporation Vertical Market Specialist-Ricoh’s Document Management Solution Division 2004-2005 Researched document management process of 5 document-heavy industries selected as part of Ricoh’s plan to grow sales of DocumentMall, Ricoh’s Web-based document management solution, in these verticals. To help the 10 dedicated sales representatives to sell more effectively, I produced sales kits and trained them on competitive positioning, product differentiating factors and value proposition. PERMANENT POSITIONS Ricoh Corporation West Caldwell, NJ Marketing Communications Specialist- Internet and Promotions Department 2006-2007 Produced and administered e-marketing promotions. Worked with 3 external agencies to manage all online sales incentive-based programs (Ricoh Aficio League, Savin Fast Track and Lanier Points Plus). Used Oracle to pull sales data not being extracted from central reporting tool. • Provided product marketing managers with detailed quarterly reports of promotional expenditures and program effectiveness. Quarterly costs for all sales incentive programs were forecasted to be around $1M. Quantitative data queried from Sequel DBMS used to determine the duration of each SPIFF.
  • 2. Lauren Novick Dyer Managed revamp of InfoCenter, Ricoh’s Product Information and Sales Resource Intranet site for all Ricoh brands and sales channels. Challenge was to improve sales users’ online access to critical product files and sales tools. With over 7,000 users for Ricoh’s site alone, our Web strategy focused on providing a user-friendly interface, intuitive navigation and logical information architecture. Ricoh InfoCenter’s site launch was so well received, we used the wireframe as a template for the revamp of Savin and Lanier branded InfoCenter sites. • Site was developed with an internal self-service content management tool. This tool enabled us to perform critical content management activities such as securely uploading time-sensitive and confidential files and refreshing key homepage content in-house. • Product Launch Kit files available online in 24 hours instead of 10 day average. • 50% reduction in customer service calls from frustrated sales users. Glowpoint, Inc. New Providence, NJ Marketing Manager 2005–2006 Worked on integrated promotional campaign developed to ensure seamless launch of a desktop videoconferencing product being co- marketed with Sony. Sony IVE was unveiled at industry’s largest tradeshow InfoComm. Responsible for development and re-design of e-marketing projects such as SEM and Keyword Search programs, email marketing, landing page development and time-sensitive management of tradeshows details. • Designed a new product centered SEM campaign and revamped unmanaged corporate keyword search programs. • Co-partnered with Sony Electronics in preparation for and participation in InfoComm tradeshow. • Developed pre-show direct marketing campaigns one of which included a self-mailer to drive recipients (attendees) to a promotional landing page and limited time discounts and offers to be redeemed online. • Managed $30,000 budget for preparation for and participation at LegalTech, a LA-based tradeshow targeting the legal vertical. Acted as sole marketing/sales representative with two dedicated sales engineers. Created and managed production of new print and interactive materials (sell sheets, case studies, promotional landing page and a series of video depositions that synced with an interactive sales presentation). Raincastle Communications, Inc. Newton, MA (Left to pursue Master’s degree full-time) Business Development Analyst 2001–2002 Recruited by former Razorfish colleague to help devise a new business development strategy for the agency and to manage its tactical implementation. Cleaned FileMaker Pro database and oversaw company transfer to Salesforce.com. Used Salesforce.com data to generate sales reports and perform pipeline analyses. Successful behavioral adherence to new policies meant streamlining process changes in a phased approach. • Produced boilerplate content and templates to ensure a consistent look and feel for RFPs/RFIs, proposals/presentations. • Created process for writing and publishing of case studies. • As part of Agency’s own rebranding efforts, I managed creative strategy and development of agency Web site redesign. • Worked with new clients during kickoff, strategy and design phases. • Developed first-hand knowledge of creative process from conception to production. Razorfish, Inc. Cambridge, MA (Internet Fallout-Mass layoffs in Digital Consulting Industry) Business Development Analyst 1999–2001 Reviewed, negotiated and drafted business contracts for Legal Affairs . Business Development Analyst role supported more customer- centric business development strategy. Required a keen ability to translate technical concepts to a non-technical audience. • Managed development of international case study database using resources from Holland, UK and Latin America. • Qualitative competitive, prospect and industry research integrated into all lead generation efforts (cold calls, RFPs, speaking engagements and sales presentations). RELEVANT VOLUNTEER WORK St. Hubert’s Animal Welfare Center Madison, NJ (Volunteer Marketing Programs Manager 2008-2009) Managed marketing programs for Friends of St. Hubert’s, a sub-group created to plan and promote smaller fundraisers. Monies allocated for immediate needs of shelter animals and to fund programs proven to increase adoptability potential. EDUCATION Emerson College Boston, MA; Master’s in Integrated Marketing Communication, GPA: 3.9 Dec. 2003 Coursework: Marketing, Brand and Sales Management, Writing for Marketing Management Lafayette College Easton, PA; BA in Government and Law, Cum Laude; GPA: 3.7 May 1998
  • 3. Lauren Novick Dyer SOFTWARE SKILLS MS Office (Outlook, Word, Excel, PowerPoint, Project and Access); Lotus Notes, Photoshop and Adobe Illustrator; CRM and DBMS (Act, SalesLogix, Salesforce.com, FileMaker Pro, Oracle and Sequel)