1. ISMA AFTAB
Mobile: +968 9099 3560
Email: IsmaBatool23@gmail.com
Current Address: Apt 504, Bait Ali Apartments, Way 1030, Ghubra, Muscat, Oman.
Marketing, Customer Excellence, HR & Communication Expert
Experience in driving strategic growth, Sales & Brand Management for leading brands in Automotive, FMCG
and Retail industries. Highly competitive, passionate, persuasive and articulate, able to achieve results others
believed to be impossible. Experienced in Marketing, Public Relations, Sales, Product & Human Resource
Management.
Demonstrated Success Record in:
 Branding, Pricing, Managing and Positioning product lines.
 Quality Management of Products under the Brand to increase Sales Growth & Revenue
 Single Handed Human Resource Management of 500+ employees
 Demonstrated Excellence in Sales training
 Distilling value, overcoming obstacles and securing hard to close deals.
 Experienced with both marketing and direct sales strategies and tactics for corporate sector and retail.
 Designing creative product marketing campaigns targeted at differential segments.
 Motivating staff to peak performance levels.
 Proven record of countless success in dynamic leadership, relationship development and project
management
CORE COMPETENCIES
 Long Term & Short Term Strategy Building with complete Road Mapping
 Departments Building from scratch level till effective running
 Multimedia Marketing & Human Resource Management
 Customer Excellence Management & Products Quality Assurance
 Teambuilding, Training & Grooming of Employees
 Direct Sales & Ad Campaign Management
 Prospecting/ Client Cultivation
 Complaint Handling & Resolution of Customers & Employees
PROFESSIONAL EXPERIENCE
JALAL SONS PAKISTAN March 2014 - March 2015
Marketing & HR Head
Jalal Sons is the top quality FMCG Company in Pakistan. It has been the benchmark for top quality products and
services. Jalal Sons has success story of more than fifty years, while all the standards and disciplines are met in all
the branches. Premium Quality and Best Service are the basic standards of Top Growth.
Mission Statement:
Excellent Quality Products & Services delivery to the customers in order to be the best FMCG Company in Corporate
Sector. For us Quality & Service is everything.

2. Isma Aftab
Results-focused Marketing, HR& CRM Professional
Responsibilities:
 Head of Marketing & Human Resource Management Department
 In charge of all the Marketing Activities like Branding, Advertising, Bill Board & Media Marketing
 In charge of Pricing Strategy and Product Promotions in order to increase Sales Growth
 Quality assurance of all the FMCG & Company Branded Products
 Issues Management & Resolving Customer Complaints
 Human Resource Management & System Development along with discipline maintenance
 Providing Guideline & Consultancy to the Employees
 Solving the customer & employees issues on immediate basis
 Supervising and training sales and service staff to ensure higher customer satisfaction
 Direct Complaints handling, Team Building & Grooming of Employees
Porsche Pakistan, Lahore. November 2011 - February 2014 (2.3 years)
Porsche Relationship Officer
HEAD OF CRM DEPARTMENT
Porsche is the most prestigious automobile brand of the world; it has always been a benchmark for absolute unique
luxury sports cars and SUV’s under universal standards of Porsche Germany. In Pakistan this brand is being run
under the umbrella of Performance Automotive (Pvt) Limited. Porsche has a success story of hundred years, while in
Pakistan same standards and ideals are set. You cannot find a slight compromise in standards and services
Mission Statement:
Strive to exceed customer/ employer expectations by delivering second-to-none service. Maintain customer
centricity in all initiatives and interactions, always putting the customer first
Responsibilities:
 Head of Customer Exceed Expectations & Excellence Management Department
 Controlling, monitoring and checking all the customer related activities of Sales, After Sales & Finance
Department
 Providing Guideline & Consultancy to the customers regarding Sales, After Sales & Finance Issues
 Solving the customer issues on immediate basis
 Supervising and training sales and service staff to ensure higher customer satisfaction
 Direct Complaints handling
 Preparing complaints analyses
 Maintaining customer’s data for future contact
 Increasing clients reversion ratio by providing best after sales services
 Developing customer relation strategies to create better business and working environment
 Heading & Maintaining a hub of information, consultancy & guidance
Trainings:
 Porsche Ignition Challenge (Web based training)
 Porsche and the environment (Web based training) & Porsche product training on all models
 Introduction to Porsche & Porsche Product Essentials Challenge (Web based training)
Porsche Pakistan,Lahore.
Sales & Marketing Trainee Consultant
Responsibilities:
 Planning, organizing, directing and controlling sales operations in all over Pakistan.
 Responsible for individual, corporate and diplomatic sales.
 Making catalogues of Porsche Models channeling international standards
 Planning & Managing Marketing activities & Creating & Maintaining database of Porsche Customers

3. Isma Aftab
Results-focused Marketing, HR& CRM Professional
Orix Leasing Pakistan Limited July 2011 – Sep 2011
Marketing Officer Trainee
ORIX Leasing Pakistan Limited – OLP is Pakistan’s leading leasing company. A part of ORIX Corporation Japan, OLP
offers cost effective value-added products and customized services to a wide array of customers throughout the country.
The blend of international experience and local expertise acquired over last 25 years provides OLP a distinctive
competitive edge.
Responsibilities:
 Dealing with Customers on Daily Basis
 Maintaining all records & files of customer profile
 Writing customer profile & other financial activities
EDUCATIONAL QUALIFICATIONS
Academic:
 MBA (Marketing) – 2009/2011 (CGPA – 3.5)
o IBA – Punjab University
 B.Sc (Physics, Chemistry & Computer Sciences) – 2007/2009 - 1st Division (Distinction)
o Garrison Degree College for Women, Lahore
TECHNOLOGICAL SKILLS & NATURAL TALENTS
 Microsoft Office Suite
 Excellent Orator
 Remarkable Presentation Skills
 Dynamic Leadership
PERSONAL PROFILE
Date of Birth 05-08-1988
Marital Status Married
Visa Status Family Resident, Valid till June 2018
Languages English, Urdu & Punjabi