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How to Build a $10
Million Pipeline
with
Sherri Johnson
| Simply Smarter Home Search
@HomesPro
$50
and
#NARAnnual
Tweet
WINEvery
Day!
You
Could
| Simply Smarter Home Search
Sherri Johnson
Strategies & Systems for Generating
& Converting Leads
How To Build A $10
Million Pipeline
| Simply Smarter Home Search
You have a new listing this week…
Who has a listing
appointment?
you just don’t know the address!
| Simply Smarter Home Search
1. Prospecting New Business
2. Servicing Current Clients
Two Kinds of Calls
| Simply Smarter Home Search| Simply Smarter Home Search
The Successful Sales Cycle
How to convert your prospective
contacts and past customers into
closed commissions
The Sales Conversion Process™
CONTACTS/
PAST CLIENT
LEADS
CLIENTS
APPOINTMENTS
WRITTEN
CONTRACTS
CLOSINGS
$$$
COMMISSIONS
| Simply Smarter Home Search
They Go to Someone Else
Opportunities Aren’t
Lost
| Simply Smarter Home Search
Gold-Mine Pipeline
Consistent Growth. On Purpose.
| Simply Smarter Home Search
● Organize Your Leads
● Put Everyone on List - On and Offline
● Even if they are just a lead
● Even if they are not motivated
Pipeline Of Leads
Worksheet
| Simply Smarter Home Search
● Decide How Much You Want to Sell
● Alaskan Pipeline - Future Business
● Build up to $5M, $10M, $15M, $20M
● Convert these leads into face to fact
appointments
● Convert appointments into sales
Pipeline Of Leads
Worksheet
| Simply Smarter Home Search
● If Empty: You Must Do More
PROSPECTING
● If Full: and You Can’t CLOSE or
CONVERT Clients - New Scripts &
Dialogues
Review Material both Verbal & Written
Build An Inventory Of
Clients
| Simply Smarter Home Search
Keep Pipeline Full Of Leads
Avoid Three Eggs In A
Basket.
| Simply Smarter Home Search
You just don’t realize it.
You already have
business.
| Simply Smarter Home Search
Flexible, Yet Requires Discipline.
Did I Make Money
Today?
| Simply Smarter Home Search
Double Your Appointments.
From $25,000 To $250,000
| Simply Smarter Home Search
Nothing Interrupts the Money Hours.
Time Block The Money
Hours.
| Simply Smarter Home Search
“Time blocking is easy…
protecting it, however is
hard.”
Gary Keller
| Simply Smarter Home Search
● Schedule Prospecting as an
Appointment
● Call Activity Reports to Track &
Measure and Report
● If You Change It; Move It
● Discipline & Consistency
● Results
Tips For Time Blocking
| Simply Smarter Home Search
● 80/20
● How I Work Best For You
● Lead Conversation with Questions
● Enthusiasm wins….every time
● Obviously….Problematic, Interesting
● IN YBFI
Value Added Persuasive
Scripts
Tone
38%
Body
Language
55%
Words
7%
Communication
| Simply Smarter Home Search
● Minimize & Marginalize
● The Art of Storytelling
● Role v. Identity - The Client vs. MY
Client
● Deal Maker vs. Sales Prevention
● Personal Relationships = Personal
● Start & end HIGH note - Sandwich
Theory
Value Added Persuasive
Scripts
Tone
38%
Body
Language
55%
Words
7%
Communication
| Simply Smarter Home Search| Simply Smarter Home Search
The Successful Sales Cycle
How to convert your prospective
contacts and past customers into
closed commissions
The Sales Conversion Process™
CONTACTS/
PAST CLIENT
LEADS
CLIENTS
APPOINTMENTS
WRITTEN
CONTRACTS
CLOSINGS
$$$
COMMISSIONS
| Simply Smarter Home Search
● Ask for referrals
○ Your friends, family, neighbors, work
associates
● FORD
○ Family, Occupation, Recreation, Dreams
● Look for a change in lifestyle needing
real estate
● Drip eMail Campaign weekly
Maximize Your
Prospecting Calls
| Simply Smarter Home Search
2-3 More Will Go Up In Next 6-12 Months
Where There Is One
For Sale Sign
| Simply Smarter Home Search
● Maximize Your Listing
● Sell 3-5 homes off your listings
● Generate more listings
● Become neighborhood expert
● Get immediate referrals
Micro Farm 5x20 Plan
| Simply Smarter Home Search
www.SherriJohnson.com
844-989-2600
yourock@sherrijohnson.com
Sherri Johnson
CEO & Founder
FACEBOOK:
@SherriJohnsonCoaching
TWITTER: @_SHERRIJOHNSON
INSTAGRAM:
@SherriJohnsonConsulting
| Simply Smarter Home Search
BluePrint for Success
Coaching Package
TM
FREE with Homes.com advertising purchase.
Minimum $50 monthly purchase at show.
$995Value
| Simply Smarter Home Search
Homes.com
Local Connect
Buyer and Seller Leads in
Your Zip Codes!
Quality Leads -
Faster Conversion
| Simply Smarter Home Search
Homes.com
City Sponsor
Own The Home Search
In Your Area!
You stand out with prominent
placement at the top of search
results in the whole city!
| Simply Smarter Home Search
Homes.com
Preferred Listings
Your Listings - Your Leads
Exclusive leads on your preferred
listings and preferred branding
on Homes.com.
| Simply Smarter Home Search
TRAINING
Plus Daily Giveaways
Echo Spot & $500 Every Day!
SMAAHT
SMAAHT
BOOK
Pretty SMAAHT Huh? $500 a
Day!
Training
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