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Steve Harney
Merchandising Listings
How to Price, Package, and Position
Listings to Sell Quickly
2020 Real Estate
Market Forecast
KeepingCurrentMatters.com
Steve@SteveHarney.com
● Is a residential real estate expert who specializes in market trends.
● He has been in the industry for over 25 years, first as an agent & then developing his own
500 agent real estate firm.
● Steve now helps producers achieve their true potential.
● He is the Founder and Chief Content Creator of Keeping Current Matters (KCM) & is seen as
a leading industry thought leader.
● Steve is often quoted in major news sources such as The U.S. News & World Report, MSN
Money, The Chicago Tribune and The Los Angeles Times.
● Steve has been recognized as one of the 100 Most Influential Leaders in Real Estate by
Inman News and is one of the 200 Most Powerful People in Real Estate by the Swanepoel
Organization.
Steve Harney
“Housing remains a solid foundation
for the U.S. economy going into 2020.”
- George Ratiu, Senior Economist at Realtor.com
Home Sales are Projected to Grow in 2020
ShowingTime’s latest report shows
another INCREASE in buyer traffic…
“The nation’s 12.6% growth in home
showings compared to 2018 was
the most significant jump in buyer
traffic during the current four-
month streak of year-over-year
increases. The West Region saw the
greatest growth in activity, with a
23.1% jump – the region’s greatest
in the history of the Showing Index.”
ShowingTime
Every region saw
an annual increase
“We expect mortgage rates
to remain low over the next
two years, averaging 3.8%
in 2020 and 2021.” – Freddie Mac
“We expect home prices to rise
at least another 5% over
the next 12 months.”
Frank Martell
President and CEO
of CoreLogic
* Latest CoreLogic Home Price Index
Home Values are Projected to Continue to
Appreciate through 2020
The Biggest Issue the Housing
Market Will Face in 2020:
Inventory Shortage
move.com
“Last month saw the largest year-over-
year decline of housing inventory in
almost three years with a dramatic 12
percent decline, pushing the number of
homes for sale in the U.S. to the lowest
level since January 2018.”
move.com
Year-Over-Year Inventory Declines are Accelerating
ALL PRICES <$200,000 $200-750,00 >$750,000
-12%
-18%
-10.2%
-4.4%
George Ratiu
realtor.com Senior Economist
“The market is struggling with a large housing
undersupply just as 4.8 million millennials are
reaching 30-years of age in 2020, a prime age for
many to purchase their first home. The significant
inventory drop…is a harbinger of the continuing
imbalance expected to plague this year's markets,
as the number of homes for sale are poised to
reach historically low levels.”
Upcoming Recession?
When will it happen?
What will be the Impact?
When Will Next U.S. Recession Begin?
Pulsenomics, Duke, NABE, WSJ
When Will Next U.S. Recession Begin?
Pulsenomics, Duke, NABE, WSJ
% of home shoppers that expect
a recession to occur in…
realtor.com
Will the U.S. housing market fare better or worse than
the 2008 economic recession?
realtor.com
1. a period of temporary economic decline
during which trade and industrial activity
are reduced, generally identified by a fall in
GDP in two successive quarters.
[rəˈseSH(ə)n]
NOUN
Merriam-Webster Dictionary
Recession DOES NOT
equal Housing Crisis
1 Trade Policy
2 Stock Market Correction
3 Geopolitical Event
4 Monetary Policy
5 Corporate Debt Downgrade
6 Fiscal Policy
7 Other Economic Factors
8 Political Gridlock
9 Housing Slowdown
10 Muni Debt Downgrade
The TOP 5 Possible
TRIGGERS
of the
NEXT RECESSION
The Bottom 5
Pulsenomics Survey
of economists and market analysts
Homes.com LOCAL CONNECT
with Shay Atkins
Reach the Right Consumers at the Right Time
All New Exclusive
Phone Leads!
Details coming up!
LOCAL CONNECT
● Buyer/Seller Leads
● Exclusive Phone Leads
● Local Expert Branding
on Homes.com listings
Text: 757-785-9845
Secure your zip now!
Reserve Your Zip Codes
Local Connect Love!
"I have received several leads since I started using Homes.com. As my business
grows, I will continue to add products from Homes.com. The thing I have liked the
most is that you do not have to blow your budget to use their products to help you
increase your business..." -Tracey Woodruff
“Leads are better for the $ spent than Zillow
or Realtor.com." -Richard Vaughn
"Homes.com leads often seem less apt to
“jump to the next thing,” bringing quality of
leads over quantity." -Anne Newmyer
“As a new Realtor, I signed up for Homes.com because it’s much more affordable
than Zillow. I received my first lead within 24 hours. I spoke to another agent in my
office and he says he has been getting lots of leads from Homes.com and has been
using it for months." -Eleanor Decker
"Since becoming an independent Agent, from being on a
Team, Homes.com made it easy to transition and
advertise on my own as well as build a strong local
presence for myself." -Lynn Peters
Local Connect Love!
LOCAL CONNECT
Be seen on hundreds of
local listings and
connect with buyers and
sellers in real time.
Call: (888) 742-9557
Insidesales.com: Lead Response Study
Lead Concierge Offers
● Incoming phone calls answered
● Email Leads contacted via phone and text
message
● Lead screening with a series of qualifying
questions
● Once screened, live transfer to YOU!
Become a “Rapid Responder”
Incoming Calls
Local Connect Lead Form
Call routed directly to the
Lead Concierge
Live Transfer to YOU!
Notes added to your
Lead Manager
Incoming Form Leads
Local Connect Lead Form
The Lead Concierge makes
call to lead on your behalf
Live Transfer to YOU!
Notes added to your Lead Manager
Screen All Your Leads
✓ Your Website
✓ Homes.com
✓ Zillow & Trulia
✓ Realtor.com
✓ Any Other Source
Get ALL Your
Online Leads
Screened!
Easily route all your online leads
through Lead Concierge
Qualifying Process
● Qualifying questions
○ Working with an agent currently?
○ Listing source (if not Homes.com)?
○ Time period for home purchase?
○ Whether or not a budget has been determined?
○ Whether or not pre-qualification has occurred?
● Disqualifying answers
○ Caller is already working with an agent.
○ Caller is looking to rent and not buy.
○ Caller is inquiring about a listing under 50K.
● Other disqualifiers.
○ Caller is determined as SPAM or junk.
Lead Concierge Hours
Mountain 6AM - 9PM
Central 7AM - 10PM
Pacific 5AM - 8PM
Eastern 8AM - 11PM
Pricing Varies Upon Agreement
Can Add On For As Low As $99
Reporting and Tracking
Work Smarter, Respond Faster
Homes.com Lead Concierge
Shalynn Atkins
Account Executive
shalynn.atkins@homes.com
(757)-785-9845 (Text Your Zip Code!)
Alexa,
play Secrets of
Top Selling
Agents Podcast!

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2020 Market Predictions for Real Estate

  • 1. Steve Harney Merchandising Listings How to Price, Package, and Position Listings to Sell Quickly 2020 Real Estate Market Forecast KeepingCurrentMatters.com Steve@SteveHarney.com
  • 2. ● Is a residential real estate expert who specializes in market trends. ● He has been in the industry for over 25 years, first as an agent & then developing his own 500 agent real estate firm. ● Steve now helps producers achieve their true potential. ● He is the Founder and Chief Content Creator of Keeping Current Matters (KCM) & is seen as a leading industry thought leader. ● Steve is often quoted in major news sources such as The U.S. News & World Report, MSN Money, The Chicago Tribune and The Los Angeles Times. ● Steve has been recognized as one of the 100 Most Influential Leaders in Real Estate by Inman News and is one of the 200 Most Powerful People in Real Estate by the Swanepoel Organization. Steve Harney
  • 3. “Housing remains a solid foundation for the U.S. economy going into 2020.” - George Ratiu, Senior Economist at Realtor.com
  • 4. Home Sales are Projected to Grow in 2020
  • 5. ShowingTime’s latest report shows another INCREASE in buyer traffic… “The nation’s 12.6% growth in home showings compared to 2018 was the most significant jump in buyer traffic during the current four- month streak of year-over-year increases. The West Region saw the greatest growth in activity, with a 23.1% jump – the region’s greatest in the history of the Showing Index.” ShowingTime Every region saw an annual increase
  • 6. “We expect mortgage rates to remain low over the next two years, averaging 3.8% in 2020 and 2021.” – Freddie Mac
  • 7.
  • 8. “We expect home prices to rise at least another 5% over the next 12 months.” Frank Martell President and CEO of CoreLogic
  • 9. * Latest CoreLogic Home Price Index Home Values are Projected to Continue to Appreciate through 2020
  • 10. The Biggest Issue the Housing Market Will Face in 2020: Inventory Shortage
  • 11. move.com “Last month saw the largest year-over- year decline of housing inventory in almost three years with a dramatic 12 percent decline, pushing the number of homes for sale in the U.S. to the lowest level since January 2018.”
  • 12. move.com Year-Over-Year Inventory Declines are Accelerating ALL PRICES <$200,000 $200-750,00 >$750,000 -12% -18% -10.2% -4.4%
  • 13. George Ratiu realtor.com Senior Economist “The market is struggling with a large housing undersupply just as 4.8 million millennials are reaching 30-years of age in 2020, a prime age for many to purchase their first home. The significant inventory drop…is a harbinger of the continuing imbalance expected to plague this year's markets, as the number of homes for sale are poised to reach historically low levels.”
  • 14. Upcoming Recession? When will it happen? What will be the Impact?
  • 15. When Will Next U.S. Recession Begin? Pulsenomics, Duke, NABE, WSJ
  • 16. When Will Next U.S. Recession Begin? Pulsenomics, Duke, NABE, WSJ
  • 17. % of home shoppers that expect a recession to occur in… realtor.com
  • 18. Will the U.S. housing market fare better or worse than the 2008 economic recession? realtor.com
  • 19. 1. a period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters. [rəˈseSH(ə)n] NOUN Merriam-Webster Dictionary
  • 20. Recession DOES NOT equal Housing Crisis
  • 21. 1 Trade Policy 2 Stock Market Correction 3 Geopolitical Event 4 Monetary Policy 5 Corporate Debt Downgrade 6 Fiscal Policy 7 Other Economic Factors 8 Political Gridlock 9 Housing Slowdown 10 Muni Debt Downgrade The TOP 5 Possible TRIGGERS of the NEXT RECESSION The Bottom 5 Pulsenomics Survey of economists and market analysts
  • 22.
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  • 24. Homes.com LOCAL CONNECT with Shay Atkins Reach the Right Consumers at the Right Time All New Exclusive Phone Leads! Details coming up!
  • 25. LOCAL CONNECT ● Buyer/Seller Leads ● Exclusive Phone Leads ● Local Expert Branding on Homes.com listings Text: 757-785-9845 Secure your zip now!
  • 27. Local Connect Love! "I have received several leads since I started using Homes.com. As my business grows, I will continue to add products from Homes.com. The thing I have liked the most is that you do not have to blow your budget to use their products to help you increase your business..." -Tracey Woodruff “Leads are better for the $ spent than Zillow or Realtor.com." -Richard Vaughn "Homes.com leads often seem less apt to “jump to the next thing,” bringing quality of leads over quantity." -Anne Newmyer
  • 28. “As a new Realtor, I signed up for Homes.com because it’s much more affordable than Zillow. I received my first lead within 24 hours. I spoke to another agent in my office and he says he has been getting lots of leads from Homes.com and has been using it for months." -Eleanor Decker "Since becoming an independent Agent, from being on a Team, Homes.com made it easy to transition and advertise on my own as well as build a strong local presence for myself." -Lynn Peters Local Connect Love!
  • 29. LOCAL CONNECT Be seen on hundreds of local listings and connect with buyers and sellers in real time. Call: (888) 742-9557
  • 31. Lead Concierge Offers ● Incoming phone calls answered ● Email Leads contacted via phone and text message ● Lead screening with a series of qualifying questions ● Once screened, live transfer to YOU!
  • 32. Become a “Rapid Responder”
  • 33. Incoming Calls Local Connect Lead Form Call routed directly to the Lead Concierge Live Transfer to YOU! Notes added to your Lead Manager
  • 34. Incoming Form Leads Local Connect Lead Form The Lead Concierge makes call to lead on your behalf Live Transfer to YOU! Notes added to your Lead Manager
  • 35. Screen All Your Leads ✓ Your Website ✓ Homes.com ✓ Zillow & Trulia ✓ Realtor.com ✓ Any Other Source
  • 36. Get ALL Your Online Leads Screened! Easily route all your online leads through Lead Concierge
  • 37. Qualifying Process ● Qualifying questions ○ Working with an agent currently? ○ Listing source (if not Homes.com)? ○ Time period for home purchase? ○ Whether or not a budget has been determined? ○ Whether or not pre-qualification has occurred? ● Disqualifying answers ○ Caller is already working with an agent. ○ Caller is looking to rent and not buy. ○ Caller is inquiring about a listing under 50K. ● Other disqualifiers. ○ Caller is determined as SPAM or junk.
  • 38. Lead Concierge Hours Mountain 6AM - 9PM Central 7AM - 10PM Pacific 5AM - 8PM Eastern 8AM - 11PM
  • 39. Pricing Varies Upon Agreement Can Add On For As Low As $99
  • 41. Work Smarter, Respond Faster Homes.com Lead Concierge Shalynn Atkins Account Executive shalynn.atkins@homes.com (757)-785-9845 (Text Your Zip Code!)
  • 42. Alexa, play Secrets of Top Selling Agents Podcast!