Client Listing Presentation


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This is the listing presentation for My Diamond Group at Platinum Real Estate

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Client Listing Presentation

  1. 1. Platinum Real Estate Professionals
  2. 2. Key Facts <ul><li>87% of buyers used a Realtor® to buy a home </li></ul><ul><li>84% of buyers used the Internet to search for homes on the market </li></ul><ul><li>FULL Service Realtors Net Sellers 14% more </li></ul><ul><li>Only 3% of homes NATIONWIDE sold because of an Open House (the Internet is the NEW Open House) </li></ul><ul><li>LESS than 1% of buyers bought a home because of a newspaper ad or real estate magazine </li></ul><ul><li>Home prices have outpaced household income by an average of 30% per year since 1998! </li></ul>Platinum Real Estate Professionals
  3. 3. Key Facts <ul><li>The longer a home stays on the market the LOWER the selling price will be </li></ul><ul><li>Leaving your house in its “ AS IS ” condition helps sell the competition </li></ul><ul><li>In many price bands, existing homes compete with new construction </li></ul><ul><li>When you list your home it becomes a PRODUCT so you must de-personalize it & make it appeal to as many buyers as possible (buyers need to see themselves in your home) </li></ul>Platinum Real Estate Professionals
  4. 4. Key Facts <ul><li>You have only ONE chance to make a great 1 st impression </li></ul><ul><ul><li>Buyers develop an opinion of your home within 15 seconds of approaching your home from the street </li></ul></ul><ul><ul><li>Homes are purchased with emotion </li></ul></ul><ul><ul><li>Buyers typically seek love at 1 st sight </li></ul></ul><ul><ul><li>Buyers buy HOMES not houses </li></ul></ul><ul><li>Only 10% of homebuyers can visualize the potential of a home </li></ul>Platinum Real Estate Professionals
  5. 5. Key Facts <ul><li>Selling a home is like selling a car or an antique… clean it up & make it look as clean & as perfect as you can </li></ul><ul><li>Staged homes spend 50% LESS time on the market than homes that are not staged </li></ul><ul><li>Staged homes sell for approximately 6% - 17% MORE than non-staged homes per US Housing of Urban Development </li></ul>Platinum Real Estate Professionals
  6. 6. Key Facts <ul><li>The cost of staging your home will ALWAYS be less than your 1st price reduction (today’s 1 st price reduction is $10,000 on average) </li></ul><ul><li>A dirty, cluttered home needing repairs ERODES any equity that’s in the home </li></ul><ul><li>Basic staging helps to protect the right price you put on your home </li></ul>Platinum Real Estate Professionals
  7. 7. Key Facts <ul><li>Buyers EXPECT a newer home priced at or above $300,000 to have the following: </li></ul><ul><ul><li>Updated bathrooms </li></ul></ul><ul><ul><li>Fresh neutral paint </li></ul></ul><ul><ul><li>NEW lighting fixtures & hardware </li></ul></ul><ul><ul><li>Granite countertops in the kitchen </li></ul></ul><ul><ul><li>Oak kitchen cabinets or better </li></ul></ul><ul><ul><li>3-car garage (some exceptions) </li></ul></ul><ul><li>Vinyl Flooring and stick-down tiles are NOT EXPECTED in a home priced at $350,000 or above </li></ul>Platinum Real Estate Professionals
  8. 8. Who is Platinum Real Estate Professionals? <ul><li>Owners were the most successful Century 21 franchise in the Cleveland area </li></ul><ul><li>Been in the business for over 18 years </li></ul><ul><li>Have offices in Willoughby & Beachwood </li></ul><ul><li>Serve Lake, Geauga, Cuyahoga, Ashtabula, Summit, & Portage counties </li></ul><ul><li>Offer Menu of Services & Programs </li></ul><ul><li>Provide “ boutique/concierge level” service </li></ul>Platinum Real Estate Professionals
  9. 9. Who is My Diamond Group? <ul><li>Rick & Donna Hamblen – Fine Homes & Luxury Estates Specialists </li></ul><ul><li>Jeffrey Williams – New Construction Specialist </li></ul><ul><li>Jessica Myers – Buyer Specialist </li></ul><ul><li>Traci Wilson – 1 st Time Listing Specialist </li></ul><ul><li>David Lott – Investment & Vacation Home Specialist </li></ul>Platinum Real Estate Professionals
  10. 10. Who is My Diamond Group? <ul><li>Serve Lake, Geauga, Cuyahoga, Summit, Portage, & Medina counties </li></ul><ul><li>Provide “ boutique/concierge level ” service </li></ul><ul><li>Offer a Menu of Services & Programs </li></ul><ul><li>Have strong ties with area Realtors </li></ul>Platinum Real Estate Professionals
  11. 11. Our Values… <ul><li>Our Values </li></ul><ul><ul><li>God First </li></ul></ul><ul><ul><li>Love of Family </li></ul></ul><ul><ul><li>Integrity in Business </li></ul></ul><ul><ul><li>Win through Teamwork & Networking </li></ul></ul><ul><ul><li>Respect for Others </li></ul></ul>Platinum Real Estate Professionals
  12. 12. Our Vision… Our Mission… <ul><li>Our Vision </li></ul><ul><ul><li>To be the Realtors of Choice by building lasting relationships, being committed to excellence (do whatever it takes), caring for our clients, and being honest and trustworthy </li></ul></ul><ul><li>Our Mission </li></ul><ul><ul><li>To use technology, marketing systems, teamwork, & extensive networking to achieve a higher level of success for our clients </li></ul></ul>Platinum Real Estate Professionals
  13. 13. Who are Rick & Donna Hamblen? <ul><li>Husband & wife team (full time, full service) </li></ul><ul><li>Over 90% of our business is repeat business & customer or business partner referrals </li></ul><ul><li>Worked together at ABB (Bailey Controls) </li></ul><ul><ul><li>Former managers of Customer Training & Global Marketing & Communications for the Service Industry </li></ul></ul><ul><ul><li>Both negotiated multi-million dollar sales contracts </li></ul></ul><ul><li>National quality & sales volume award winners </li></ul><ul><li>Member of BNI (Business Network International) </li></ul><ul><li>Pet owner; classic & sports car enthusiasts; love traveling, movies, music, hiking, fine wine & cigars </li></ul>Platinum Real Estate Professionals
  14. 14. Rick & Donna’s Specialties <ul><li>Fine Homes & Luxury Estates </li></ul><ul><li>New Construction </li></ul><ul><li>Move Up or Down (List & Buy) </li></ul>Platinum Real Estate Professionals
  15. 15. Who is Jessica Myers? <ul><li>Full time Buyer Specialist </li></ul><ul><li>Member of BNI </li></ul><ul><li>Wife and mother of two children </li></ul><ul><li>Former manager of analytics team in the consumer product goods industry analyzing how best to price and promote products as well as ROI on marketing activities </li></ul><ul><li>Pet lover/owner; 1 st degree black belt in Tae Kwon Do; former exchange student in Eastern Germany </li></ul>Platinum Real Estate Professionals
  16. 16. Our Goal is… <ul><li>To get you the best price possible </li></ul><ul><li>In your desired time frame </li></ul><ul><li>With the least amount of stress </li></ul><ul><li>And the most protection </li></ul>Platinum Real Estate Professionals
  17. 17. What Sets Us & Our Team Apart? <ul><li>Our HONEST consultative approach to getting your home priced properly & ready to sell </li></ul><ul><li>Our expert negotiating skills </li></ul><ul><li>Our industry knowledge & expertise </li></ul><ul><li>Our sales & marketing background </li></ul><ul><li>Our 100% satisfaction guarantee </li></ul><ul><li>Our professional staging services </li></ul><ul><li>Our step-by-step guidance </li></ul><ul><li>Our 10+ concierge level of service </li></ul><ul><li>Our exclusive programs </li></ul>Platinum Real Estate Professionals
  18. 18. Our Exclusive Programs <ul><li>Our SMART LISTING Program Aggressive Home Marketing System </li></ul><ul><li>Our GUARANTEED Home Sale Program Never fear owning two homes at once </li></ul><ul><li>Our MOVE UP MOVE ON Program Save when you Buy & Sell with us </li></ul><ul><li>Our Real Estate Savings Program Special Savings for Professions & Companies that Qualify </li></ul><ul><li>Our AGENT INCENTIVE Program Compel agents to show & sell your home with a $10K commission bonus </li></ul>Platinum Real Estate Professionals
  19. 19. How We Market Our Listings <ul><li>Multiple Listing Service (MLS) </li></ul><ul><li>Premium positioning on </li></ul><ul><li>Multiple Color Online Pictures with Professional Level Camera </li></ul><ul><li>Virtual Home Tour </li></ul><ul><li>Immediate Maximum INTERNET Exposure </li></ul><ul><li>Full Color Flyers in Your Flyer Box & in Your Home </li></ul>Platinum Real Estate Professionals
  20. 20. How We Market Our Listings <ul><li>Special Features Sheet when Applicable </li></ul><ul><li>Tuesday Brokers Tour </li></ul><ul><li>Initial & Ongoing Realtor Announcements </li></ul><ul><li>Agent Follow-ups Immediately after Showings </li></ul><ul><li>Initial Open House (within 1 st 30 days) </li></ul><ul><li>Networking Groups (BNI) </li></ul><ul><li>Periodic Select Magazine Advertising </li></ul>Platinum Real Estate Professionals
  21. 21. Where We Market Our Listings on the Internet <ul><li> </li></ul><ul><li> </li></ul><ul><li> (Enhanced) </li></ul><ul><li>Trulia Real Estate Search </li></ul><ul><li>Google </li></ul><ul><li> </li></ul><ul><li> </li></ul>Platinum Real Estate Professionals
  22. 22. Where We Market Our Listings on the Internet <ul><li>HomeSeekers.Com </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>PrudentialProperties VOW </li></ul>Platinum Real Estate Professionals
  23. 23. Where We Market Our Listings on the Internet <ul><li>Yahoo! Real Estate Classifieds </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>AOL Real Estate </li></ul>Platinum Real Estate Professionals
  24. 24. Where We Market Our Listings on the Internet <ul><li>MSN House & Home Channel </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Unique Global Estates </li></ul><ul><li> </li></ul>Platinum Real Estate Professionals
  25. 25. Where We Market Our Listings on the Internet <ul><li> </li></ul><ul><li> </li></ul><ul><li>Wise Agent </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Platinum Real Estate Professionals
  26. 26. Where We Market Our Listings on the Internet <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Platinum Real Estate Professionals Platinum Real Estate Professionals
  27. 27. Areas We Service <ul><li>Cuyahoga County Suburbs </li></ul><ul><li>Lake County </li></ul><ul><li>Geauga County </li></ul><ul><li>Parts of Summit, Portage, & Medina Counties </li></ul>Platinum Real Estate Professionals
  28. 28. Pricing Your Home <ul><li>In a buyers’ market, real estate becomes a commodity </li></ul><ul><li>While location, price, & condition are three factors to selling a home we can only control price & condition </li></ul><ul><li>Only properties in good condition and priced right will sell in a buyers’ market </li></ul><ul><li>Price can correct bad condition—but condition won’t correct bad price </li></ul>Platinum Real Estate Professionals
  29. 29. Pricing Your Home <ul><li>According to NAR (National Association of Realtors), who tracks statistics, a home is OVERPRICED if after : </li></ul><ul><ul><li>10 showings you have had NO offers </li></ul></ul><ul><ul><li>2 weeks on the market you have had NO showings </li></ul></ul><ul><li>80% of marketing is PROPER pricing </li></ul><ul><li>If you overprice your home & don’t correct it in 1 st 30 – 60 days, your final sale price will most likely be less than fair market value </li></ul>Platinum Real Estate Professionals
  30. 30. Pricing – Chasing the Market Platinum Real Estate Professionals
  31. 31. Pricing – Hazards of Overpricing Your Home Platinum Real Estate Professionals
  32. 32. Pricing – Hazards of Overpricing Your Home Platinum Real Estate Professionals
  33. 33. Our Contact Info <ul><li>Our Cell Phone #’s: </li></ul><ul><ul><li>Rick: 216-225-2757 </li></ul></ul><ul><ul><li>Donna: 440-725-9369 </li></ul></ul><ul><ul><li>Jessica: 330-348-1048 </li></ul></ul><ul><li>Our email Address: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Our Website Address: </li></ul><ul><ul><li> </li></ul></ul>Platinum Real Estate Professionals
  34. 34. Rick & Donna Hamblen Platinum Real Estate Professionals