The document provides tips and strategies for real estate agents to maximize success from open houses, including generating leads and securing appointments and sales. It recommends choosing high-visibility properties and driving traffic through social media, mailers, and calls. At open houses, agents should overcome objections, add value through guides and scripts, and close appointments on the spot by presumptive questioning. With the right planning and execution of open houses, the document claims agents can make $50,000 in new sales.

1. Make $50,000 from
Your Next Open House!
Sherri Johnson
www.SherriJohnson.com

2. The Power of One Listing
➢ Listings vs. Buyers
➢ Signage - Visibility of Your Name
➢ Just Listed Cards, Open House Cards
➢ Open House Leads
➢ Call-Ins, Web Inquiries, etc.
➢ No Such Thing as a “Bad” Listing
➢ Should Turn 3-5 Sales From Each One

3. Why Open Houses?
➢ Lead Generation
➢ Be “Open” for business
➢ Retail stores
➢ Boutique stores bring people in
➢ Choose Wisely - Not just 2 hours a
seller sees you trying to sell house.

4. Begin with the end in mind….
You have a new
listing this week…
you just don’t know
the address.

5. of open house attendees
NEVER receive follow-up.
Be in the 25%!
Opportunities
aren’t lost
They go to someone else.

6. The Sales Conversion Process™
CONTACTS/
PAST CLIENT
LEADS
CLIENTS
APPOINTMENTS
WRITTEN
CONTRACTS
CLOSINGS
$$$
COMMISSIONS
THE
SUCCESSFUL
SALES CYCLE
How to Convert Your
Prospective Contacts
& Past Customers
into Closed
Commissions

7. Value Added Persuasive Scripts
➢ Fish Where the 50# Salmon Are
➢ 8 No /2 Yes Rule
➢ In your best financial interest
➢ Overcoming Buyer & Seller Objections
➢ How I Work Best For You
➢ Lead Conversation with Questions
➢ Enthusiasm wins….every time

8. Value Added Persuasive Scripts
➢ Minimize & Marginalize
➢ The Art of Storytelling
➢ Farm Animal vs Jungle Animal
➢ Opportunities Aren’t Lost…
➢ Add Value – Invaluable – Differentiate
➢ From $25,000 to $250,000

9. Maximize a Strategy for Success
➢ Convert Buyers & Sellers
➢ Best Lead Generating Face to Face
➢ Add Value
➢ Add Value
➢ Add Value
➢ Close Appointments. Get Hired. Make Money.

10. Maximize Your Open House with
a Strategy for Success
➢ Sunday is Real Estate Day
➢ You are Open for Business
➢ Where There is One Sign…
➢ Choose the Right Property
➢ Right House vs. Wrong House
➢ Fish Where the 50# Salmon Are

11. Drive Traffic to Open
➢ Proper Planning to Execute Plan up to 3 Weeks before
➢ Post Social Media, Mail Open House Postcards, Calls,
Visit Neighbors.
➢ Online Web Marketing
➢ Facebook Advertising - Big return

12. Add Value to Convert Leads
Communicate 5 Powerful Scripts:
➢ Save the seller time and money
➢ Help in home search process
➢ 2 weeks/2 months/2 years
➢ You may have buyer for their home
➢ Offer Homebuyer Guide or packet

13. Add Value to Convert Leads
Communicate Your Personal Value
➢ Save the seller time and money

14. Add Value to Convert Leads
Communicate Your Personal Value
➢ Help in home search process

15. Add Value to Convert Leads
Communicate Your Personal Value
Proposition with 4 Powerful Scripts:
➢ 2 weeks/2 months/2 years

16. Add Value to Convert Leads
Communicate Your Personal Value
➢ You may have a buyer for their
home before you list it.

17. Add Value to Convert Leads
Communicate Your Personal Value
➢ Offer Homebuyer Guide or packet
by adding value.

18. Maximizing Your Sales Skills

19. Closing Strategies for Appointments
➢ Ask for the appointment,
right then.
➢ Presumptive closing
scripts on purpose.
➢ Thursday or Saturday….
➢ Cement the relationship.

20. Value Added Persuasive Scripts
➢ Fish Where the 50# Salmon Are
➢ 8 No/2 Yes Rule
➢ In your best financial interest
➢ Not signing in...Obviously we need
➢ How I Work Best For You
➢ Lead Conversation with Questions
➢ Enthusiasm wins….every time

21. Value Added Persuasive Scripts
➢ Minimize & Marginalize
➢ The Art of Storytelling
➢ Farm Animal vs Jungle Animal
➢ Opportunities Aren’t Lost…
➢ Add Value – Invaluable – Differentiate
➢ From $25,000 to $250,000

22. Most profitable day of your week!
● Choose the right house.
● Drive Traffic to your open.
● Overcome Objections.
● Convert Leads with Value.
● Secure Appointments
during the open house.
● Make $50,000 in new sales.

23. www.SherriJohnson.com
844-989-2600
yourock@sherrijohnson.com
Coaching Programs

24. Maximizing Your Sales Skills

25. Questions or Comments?
and …Please fill out the survey when you exit. Thank you!
Enter Questions here!

26. Dan Guerrero
Homes.com
Receive the New
Secrets Of Top
Selling Agents
Book with any
purchase of a
Homes.com
product today!With
Call now 888-742-9557

31. Need More Quality Leads?

33. 90210
02455 02136

34. GRAB YOUR ZIP NOW...
...BEFORE IT’S GONE

35. Dan Guerrero
Homes.com
Receive the New
Secrets Of Top
Selling Agents
Book with any
purchase of a
Homes.com
product today!With
Call now 888-742-9557

36. www.SherriJohnson.com
844-989-2600
yourock@sherrijohnson.com
Coaching Programs

37. Maximizing Your Sales Skills

38. “Don’t just read the
book; execute the
ideas.”
Chris Smith, the forward
Joe Sesso, Author
Solid Five Stars
Receive a FREE copy
with any Homes.com
purchase today!
“The ingredients
for success are on
these pages.”
SecretsofTopSellingAgentsBook.com
In this must-read book, Joe Sesso shares the top tips and
Secrets of real estate giants from the webinar series Secrets of
Top Selling Agents. Barbara Corcoran, Dave Liniger, Gary Keller,
Chris Smith, and others tell you exactly what you need to do to
be a top selling agent!

39. When You..
Free Copy
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40. Buyer
Leads!
Your Source for Quality Leads!
More
& Seller
Grab Your Zip
Codes Before Your
Competition Does!
Generate

41. Tom Ferry Mindset, Model and Marketing
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