Home Selling Presentation


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Home Selling Presentation

  1. 1. Important information for selling your home Craig & Jill Anderson 11/19/2007
  2. 2. ONE Company, ONE Resource, ONE Solution ONE GREAT EXPERIENCE For Your Home Services!
  3. 3. Know Your Agents Craig Anderson, SIOR (402) 618-9985 Jill Anderson (402) 618-9984 Office: 402.697.4161 Craig.Anderson@cbshome.com Jill.Anderson@cbshome.com Members: • National Association of Realtors • Nebraska Association of Realtors • Omaha Area Board of Realtors • Great Plains Multiple Listing Service
  4. 4. What Are Your Objectives? Why are you interested in selling your home? What needs / concerns do you have? What time frames need to be met?
  5. 5. Agency Representation 3 Types of Agency: • Seller Agency • Buyer Agency • Dual Agency
  6. 6. Seller Agency A Seller’s Agent (or Listing Agent) works solely on behalf of the seller to promote the interests of the seller with the utmost good faith, loyalty and fidelity. The Agent negotiates on behalf of and acts as an advocate for the seller.
  7. 7. Buyer Agency A Buyer’s Agent works solely on behalf of the buyer to promote the interests of the buyers with the utmost good faith, loyalty, and fidelity.
  8. 8. Dual Agency An agent who, with the written, informed consent of all parties to a contemplated real estate transaction, represents both the seller and the buyer.
  9. 9. Who is CBSHOME Real Estate? Owned by HomeServices of America Berkshire Hathaway Affiliate Based in Minneapolis, MN Operations in 20 States More than 21,000 Sales Associates • 2nd Largest Full-service Independent Residential Real Estate Brokerage Firm • The Largest Brokerage-owned Settlement Services Provider in the United States - Mortgage, Title, Escrow, & Insurance
  10. 10. CBSHOME - The Leader At CBSHOME Real Estate We…. Establish Solid Relationships with Our Clients Streamline the Home Transaction Process by Offering “One Stop Shopping” - Client Contact to Closing
  11. 11. Our Sales Associates More than 600 Sales Associates • 25% of the Metro’s Sales Force • 50% of the Area’s Transactions • Average 15.7 Transactions Per Agent Annually • Top 500 Brokers National Average is 10 • Full-Time CBSHOME • Highly Trained • Productive • Experienced
  12. 12. Our TEAM Largest and Most Successful Team 1.7 Billion in 2006 Combined Sales Volume • Full-time Management Team • Agent on duty 7 days a week • Admin staff available 7 days a week • Full-service In-House Marketing Department • 24/7 Technical Support • Relocation Services
  13. 13. Our Sales Offices Northwest West Downtown Dodge Council Pacific Bluffs Davenport Street Lakeside Southwind Bellevue
  14. 14. Our VOICE Committed to Quality Service Systematically Survey Every Seller and Buyer 99.6% Customer Satisfaction Rating
  15. 15. HOME OWNERSHIP SERVICES Conveniently located in CBSHOME Sales Offices:
  16. 16. Our TEAM plus Our VOICE plus Our Homeownership Services equals An Unparalleled Customer Experience
  17. 17. How the Market Works The Listing Agent • Develops a marketing plan and markets the property. • Invests time and money to promote the listing.
  18. 18. How the Market Works Commission is normally split: • 60% for the Listing Broker • 40% for the Selling Broker This graph assumes a 50:50 split between broker and agent. Listing Broker 30% Selling Broker 20% Listing Side Selling Side Listing Agent 30% Selling Agent 20%
  19. 19. Determining the Value of Your Home Location Competition Timing Condition Price
  20. 20. Intelligent Pricing …to achieve the best terms for your home sale! 60% of Buyers 30% of Purchasing Buyers 10% of Purchasing Buyers Purchasing When Asking Price When Asking Price When Asking Price is +0-5% Over is +10% Over is +15% Over Market Value Market Value Market Value Timely Sale Maximum Exposure Buyer Appeal Attractive Commission Rate Right Price Meet Appraiser Approval
  21. 21. Preparing Your Home for Sale Curb Appeal is Essential Neatness Counts Eliminate Clutter If It’s Broken - Fix It Small Changes Can Make a Big Impression Aromatherapy Works Hire Help if Needed Professional Staging
  22. 22. Where Do Buyers Come From? 67% 27% 6% Real Estate Agent Connections Marketing Media Relocation: National Connections
  23. 23. Internet Statistics 75% of 204.3 million Americans are now on-line 82% of buyers search for homes on the internet 72% search for mortgage rates 92% of transactions occur within 15 miles of their current residence 71% of consumers spend six months on-line before they contact an agent
  24. 24. Marketing Your Home Successfully 600 Sales Associates provide a large network www.CBSHOME.com • Over 50 million hits per month • 10,398 average visits per day • More than 27,000 total active clients/customers are registered • Online Home Showings
  25. 25. Marketing Your Home Successfully Showing Time & Showing Alert A service that allows buyers to make appointments 24 hours a day, 7 days a week on www.CBSHOME.com Marketing Media • World wide web • Newspapers • Direct Mail • Flyers • Yard & Directional Signs • www.CBSHOME.com
  26. 26. Marketing Your Home Successfully Multiple Listing Service (MLS) Open Houses Relocation • Nationally recognized, full-service relocation team • Assist over 2,500 families relocating in and out of the Omaha area Exposure to Company Agents & Cooperating Agents • Agent tours • Personal Agent Networking TRIO System with Activity Reports
  27. 27. Marketing Your Home Successfully Warranty Services • Partnered with HMS North Central Midwest Premier Home Warranty Provider - Unique Home Warranty Programs - Professional Home Inspections • Offers Protection Against Unexpected Repairs of Covered Items • Complimentary Warranty - Provides warranty coverage from time of listing through closing date
  28. 28. The Experience Step by Step Process Determine the Value & Price of Your Home Prepare Your Home for Sale Market Your Home Successfully Handle the Closing Details
  29. 29. Our Commitment to You… To represent your real estate interests throughout the transaction To sell your home for the maximum value in the shortest time with the least inconvenience We want your selling experience to be positive…
  30. 30. Comparative Marketing Analysis We have analyzed the latest statistics from recent sales in your neighborhood and will be happy to go over your Market Analysis with you.