Learn about Locations proven home marketing strategy helps sell you home fast and for the best price possible.

1. Why List With Locations?
We sell your property for the highest price possible, in the time frame that best
fits your plans, and make the home-selling process as efficient, stress-free
and successful as possible.
Our agents work with you to create a customized marketing plan specific to your
home and situation, we recognize every home and seller are unique!
1. Preparing your home to sell.
2. Strategically pricing your home to sell quickly and receive multiple offers
3. Proven Marketing System for Maximum Exposure of your Listing
1. Targeted Marketing to Agents most likely to sell your home
2. Internet Marketing Strategy with exposure on 1000’s of top Real Estate Websites
3. Traditional Marketing
4. Open House and Showings
5. Escrow and Paperwork

2. Locations Will Sell Your Home Faster
Selling your home quickly increases your net proceeds and
lowers your home-selling costs.
Average Days on Market
From HBR MLS Sales Data 04/01/2013 – 3/31/2014

3. Locations Knows How to Get You More $$ For
Your Home
Selling closer to list price means that you get higher net proceeds and
ultimately more money for your home.
Average Sold to List Price Ratio
From HBR MLS Sales Data 04/01/2013 – 3/31/2014
Locations LLC

4. Locations Smart Pricing Strategy
Our philosophy is very simple:
We do not want to just ‘list’ your home, we want to ‘Sell’ it.
We Consider The Factors that determine Fair
Market Value:
• Price is determined solely by market dynamics
• Comparative Market Analysis (CMA)
• Competition
We Know That Timing is everything:
• In the first 3.5 weeks, the most ‘eyes’ are on
your property
• We create excitement when a property first
hits the market, this is crucial
• A mistake at this point can be very expensive
Broker and Buyer interest is at its highest when your home is first put on the market

5. We Avoid Overpricing:
• Fewer prospective purchasers go
see overpriced homes
• A ‘cushion’ is still overpricing
• Small price reductions start a
“waiting game” that Sellers lose
• Beware the “highest-bidder”
agent = overpricing
Locations Smart Pricing Strategy
To sell a home, interested buyers need to view it. Proper pricing is
critical to attract the most buyers, and to get the highest net
proceeds from the sale.

6. Sellers can’t under price:
• The Market won’t allow it
• Bid-ups prove it
• A Bid-up is when a property sells for
more than its listed price
• Create an environment for Bid-ups
• Handle multiple offers & agents
Locations Smart Pricing Strategy
Listing your home at fair market value ensures maximum
returns.
Sellers are often concerned they will price their homes too low.
The good news is that you can’t “under price” your home.

7. 2013 Home Buying Study - Ward Research
Knowing how buyers find homes is vitally important to our marketing
strategy. 515 Hawaii home buyers were surveyed.
We Know How Buyers’ Find Homes
Question: “Please think back to the 1st
time you found the home that you ultimately purchased, how did you first learn
about or find the home?”
• 82% of the time, Buyers find
property they purchase through
Agents (32%) and the Internet (50%)
• Only 5% of the Buyers find their
purchase through Newspaper Ads
• Very few, if any Buyers find their
home in Magazines (< 1%)
Magazines
Newspaper
Other
Yard Signs
Real Estate
Agent
Emails from
Agent
Locations Website
Other Websites

8. Targeted Agent Marketing
We target the agents most likely to find buyers for your home, those who
have sold in that specific neighborhood.
• 92% of the time your home will be sold by another agent.
• We announce your home to the agents who made sales in your
Neighborhood or Condominium in the last 12 months.
Locations Exclusive :
Agent to Agent Marketing Strategy

9. Targeted Internet Marketing
Internet Marketing Strategy
• 50% of buyers find their
homes on the Internet.
• When your home is listed, a
photo email is instantly sent to
thousands of people who are
looking for properties like yours.
• We have over 87,000 unique
subscribers to these email
messages.

10. We syndicate your listing for maximum exposure to the top real estate search
websites.
Internet Marketing Strategy

11. Your home also gets enhanced placement on the largest national real estate
portals and search engines on the Internet .
Internet Marketing Strategy

12. LocationsHawaii.com
Your home is featured on Hawaii’s most comprehensive real estate website. With over
65,000 visits and nearly a million page views per month, potential buyers will get in
depth information on your property.
Searches available in Japanese, Chinese, Korean, Spanish and English
• All Multiple Listing Service (MLS) Properties
• Exclusive Searches For All Types of Properties
 Foreclosure Properties
 New Construction & New Projects
 For-Sale-By-Owner (FSBO) Properties
• Large Property Photos
• School & Neighborhood Information
• Detailed Property Information
• Multiple Map Views
• Open House Information
Internet Marketing Strategy

13. Buyers use our App to:
• Instantly see all properties for sale, or that have been sold, near their
current GPS location
• Find detailed property information & color photos
• Search for Open Houses
• Connect with me instantly to schedule viewings or ask questions
Mobile Application
The Locations Mobile App is the fastest and easiest way for Buyers to find your
home. It’s available for iPhone, iPad, iPod Touch, and Android.
Internet Marketing Strategy

14. A Great Market for Sellers
Interest rates remain at historic lows. These low rates increase the number of buyers
who can qualify to purchase your home.
Impact of Interest Rates on Monthly Mortgage Payments
Monthly Mortgage Payment for a $600,000 home Maximum home price for a $3,000 mortgage payment

15. Low Inventory
Inventory remains near record lows. Combined with low interest rates we have very
high buyer demand. With this demand, we see a growing number of competitive
situations, which lead to multiple offers, and sales above the asking price.
A Great Market for Sellers

16. About Locations LLC
Founded in 1969, Locations LLC is Hawaii’s largest, locally owned
residential real estate firm.
– 6 Offices and 3 Retail locations, plus a full time call center on Oahu and Maui
– Over 250 agents that produced more than $1 billion in sales last year alone
– Voted #1 Real Estate Firm in the Honolulu Star Advertiser’s Best of Hawaii reader’s poll, 3 years in a row
– Ranked in Pacific Business News as a top Hawaii Real Estate Firm
– Consistently has the most agents in the top 100 Oahu Realtors
– Marketing Leaders award for May 2012 from Real Trends 500

17. Market Research
For the past 40 years, we’ve tracked real estate for over
500 neighborhoods across the state providing you with
the best information on your property
Home Partner
Receive up to a 20% discount from home related stores
and services exclusively available to Locations clients
Compass Home Loans LLC
On-site Compass Home Loans consultants can assist
buyers immediately
Transaction Management
Once your home is in escrow, our expert team of
transaction managers will help ensure your transaction
closes smoothly
The Locations Difference
Client Satisfaction Survey
Providing excellent client service is a priority to us
and we send each client a survey after the
transaction to ensure quality service to our clients
Anticipated Listings
Our unique “early access” system allows your agent
to reach over 250 Locations agents on Oahu & Maui
with new listing inventory and specific Buyer needs.
Property Management Division
Whether it’s finding a rental or managing your
property, our property management division can
help
New Homes Division
Specializes in marketing of new construction homes
and condominiums

19. The Locations Foundation is a not-for-profit 501(c)3 organization committed to serving the
needs of children and families in Hawaii. Over the last few years, our Foundation has donated
over $500,000, and thousands of volunteer-hours, to local charitable organizations including:
Serving Our Community
We’ve also made great efforts to reduce the environmental impact of our
business including:
• Installing photovoltaic panels
• Office recycling programs
• Using recycled papers
• Reducing paper usage
• Adopt A Teacher
• Aloha United Way
• American Cancer Society
• Big Brothers Big Sisters
• Boys & Girls Club
• Habitat for Humanity
• Hawaii 3R's
• HUGS
• Make A Difference Day
• Project Visitation
• Ronald McDonald House (Hawaii)
• Women In Need

20. It is essential to make a great first impression to potential buyers and other agents.
Preparing your home before it goes on the market will be the key to success.
We Help Put your Best Foot Forward
• De-clutter, Staging and Curb Appeal
• Professional Photography
• Risk Reduction (Seller’s Disclosure, Building Permits)
Timeline
• Calendar/Marketing Plan
Escrow
• Key Events
• Transaction Management
• Estimated Net Proceeds
Assistance Preparing Your Home For Sale