This document defines key terms used in magazine design and layout. The masthead contains the magazine title and is the most eye-catching element. Cover lines draw audience attention and inform them of magazine contents. The main cover line anchors the meaning of the main image, usually featuring the lead article. Additional design elements include thumbnail images to generate interest, buzzwords to attract attention, and information bars with issue details. Header and footer bars highlight magazine content.

1. Key Terms
Holly Fairbairn

2. Key convention Definition
Masthead The title block of a magazine, usually most eye-catching
Tag line Found under the masthead. Gives description or highlights issue.
Skyline/strip Across the top or bottom containing list of items which feature in the magazine.
Main cover line Largest text on cover after title and it anchors the meaning of the image.
Main image/anchorage Usually features the main story/article of a magazine.
Medium to close-up shots and represents the genre of the magazine.
Puff/Pug Puff- offers something else to the magazine such as free give away.
Pug-gives promotional offers. It looks like a sticker on the magazine cover.
Cover lines Lines of text on front cover to draw attention of audience
These are there to educate audience about what else can be found in the magazine.
Thumbnail images Thumbnail images in different places appear on front covers to keep audience interest/create
excitement
Buzzwords Usually with the main feature article. They are used to attract attention such as "Exclusive, Free, Plus
"
Information/Barcode Positioned along the right and bottom. Along it will sometimes be date/month of edition, price,
website and issue number,
Header & footer bar Like a strip, presents highlights of the magazine. Could have a slogan, description or added attraction.

3. Mast Head – the title
block of a magazine
Cover line – Lines of text on
the front cover to draw
attention of the audience.
Educate the audience
about what can be found in
the magazine.
Main cover line – Largest
text on the cover after title
and it anchors the meaning
of the image.
Footer bar – Like a strip, presents
highlight of the magazine
Anchorage- Usually
features the main article
Skyline/ Strip – Across the
top or bottom containing
list of items which feature
in the magazine.