codes and conventions

2. Cover
Usually the main feature of the article is the image on
the front.
Studio photographs, usually in medium close up or mid
shot.
Direct address.

3. Titles (masthead)
Has a trademark, unique font.
Titles are usually one or two words.
Fills the width of the cover, or in the top left corner.
Positioning statement – how the magazine positions
itself in the marketplace against competition.
Price and issue (by barcode usually), date by the title.

4. Puff- offers something extra to the magazine, such as free
giveaways and competitions.
Buzzwords – usually with the main feature article. Used
to attract attention.
Barcode – This will be positioned at the bottom right, or
up the right side. Along with it will sometimes be the
date/month of edition, price, website and issue number.

5. Coverlines – Lines of text on the front cover designed to
attract an audiences attention and persuade them to pick
the magazine up and look at it.
Main coverline – This is the largest text on the cover after
the title and it anchors the meaning of the image. Usually a
sub line in smaller text giving more information about the
article.
Other coverlines – Usually one or two words with sub lines
explaining them. Some are used to intrigue the reader, and
represent the stories inside.

6. Strip – across the top or bottom containing lists of items
which feature in the magazine. This conveys the magazine
is full of interesting stories and the audience is getting
value for money.
Colour – Small amount used with a simple colour scheme
adding to the distinctive design.