Codes and Conventions of indie magazines

1. Codes & Conventions

2. The Masthead - name of
magazine
Sell lines - tend to be on
the side, they give
information to the reader
about the articles in the
magazine
Slogan - Words which
associate with the
magazine, gives a unique
selling point
Puff(s) - gives
information about the
content of articles in the
magazine, normally a
unique shape however
can be a circle or a
square
Main image - the big
picture in the middle of the
image which is the main
focus
- direct address
Anchorage text - writing
relating to the main image
which tells you who the
main picture is
Barcode - allows the
magazine to be
scanned at the
checkout, it will have
the price above, sizing
of price depends how
expensive the
magazine is
Pull quoteCOVER

3. The name of the magazine - is
the biggest text on the page
Sub Headings - these
categorise the articles
making it easier to find the
story you like
Main image- takes up most of
the page, relates to story
Issue Date
Main article - below main
image, takes up majority
of the page
Colour themes include 2-4
colours on contents pages
Special feature
The cover page is sometimes
featured on the contents page
Organised into columns, which
normally form a ‘L’ shape.
White page, makes it easier to
read the writing
Numbers first followed by bold
article with a brief description on
what the article is about

4. Main image - relates to
article
Title of double page spread
Some information
about the article
Quote in the middle of
page
Image relating to a
specific part of the
article
Article organised into columns