Magazine cover terminology

1. Magazine Cover Conventions and
Terminology

2. Terminology
Masthead: the title used by known typography to make the readers become more familiar with what magazine
they are reading.
Main image: typically showing the person or object directly associated with the main feature.
Strapline: seen as introductory headline below the masthead describing the magazine.
Anchorage text: usually found underneath the headline and helps the customers understand the headline and the
main image.
Puff: an incentive which is place on the cover to make something stand out. Usually by putting text around a
shape.
Coverline: a headline on the front cover of a magazine advertising a story or feature inside.

3. Masthead
Main image
Secondary image
Anchorage text
Strapline Offer

4. Main image
Puff
Barcode
Anchorage Text
Masthead
Coverline

5. Main image
Masthead
Main cover line
Date lineBorder

6. Masthead
Anchorage
Text
Barcode
Cover line