media

1. G325 Section B Mark Scheme
Levels Explanation/ Analysis/
Argument (Out of 20)
Use of Examples
(Out of 20)
Use of Terminology
(Out of 20)
1 0-7 0-7 0-3
Answer lacks clarity, is unfinished or
contains a significant amount of
irrelevant information
Answer refers to two or fewer
texts/industries/audiences and does not
mention either history or future
Answer will contain minimal use of
key terms and media theory (max 4)
2 8-11 8-11 4-5
The answer shows understanding of
the topic, but is not fully relevant to
the question. A basic argument is
presented though it is unclear
The answer refers to 2-3 texts/
industries/audiences/debates with and
attempts to connect these elements.
Inclusion of history and / or the future is
limited.
Some of the material presented is
informed by media theory,
articulated through a basic use of
theoretical terms (max 6)
3 12-15 12-15 6-7
The answer is clearly relevant to the
question and offers a sensible, balance
of media theories and knowledge of
industries and texts, with a proficient
attempt at personally engaging with
issues and debates.
Examples of contemporary texts and
industry knowledge are connected
together in places, and a clear argument
is proficiently developed in response to
the question. History and the future are
discussed with relevance.
Material presented is mostly
informed by media theory,
articulated through use of
appropriate theoretical terms. (max
9)
4 16-20 16-20 8-10
The answer offers a clear, fluent
balance of media theories and
knowledge of industries and texts and
informed personal engagement with
issues and debates.
Examples of contemporary texts and
industry knowledge are clearly
connected together in the answer.
History and the future are integrated
into the discussion
Throughout the answer, material
presented is informed by media
theory and the command of the
appropriate conceptual and
theoretical language is excellent.