1. What kind of media institutions might
distribute your media product and why?
Question 3 of my
Evaluation
2. A magazine that is similar to my own is NME. I used NME magazine
to help me with the layout of my magazine, for example:
3. Media institutions that might distribute
your media product and why?
The media institute that I would like to publish my magazine would be BAUER
MEDIA. Here’s some facts…
• Bauer Media Group is a multi-media company in Hamberg, Germany
which operates in 16 countries worldwide.
• The company was founded in 1875
• The Bauer Publishing Group has grown into a worldwide publishing and
media company. The Bauer Publishing Group comprises 300 magazines
worldwide in 15 countries, as well as TV and radio stations. Bauer started
in the UK with the launch of Bella magazine in 1987 and as H Bauer
Publishing became Britain's third largest publisher. Bauer further
expanded in the UK with the purchase of Emap Consumer Media and Emap
Radio in 2008 to become the UK's biggest publishing group.
4. H Bauer publishes brands and television
channels such as…
Bella
Take a break and that’s life
TV Listing Titles
4Music
The Box
Heat
Kerrang!
Kiss
Magic
Smash Hits
5. Why?
The reason that I think that Bauer media would be an excellent institution to
distribute my magazine is because they are one of the most successful media
companies in the world. More than 570 magazines, over 300 digital products,
and 50 radio and TV stations reach millions of people around the globe.
Therefore if they distribute my magazine, it will be reached globally.
Their claim “We think popular” – therefore if they distribute my magazine then
people will class my magazine just as popular as Kerrang! As they distribute
it.
Also With the recent addition of the former Emap Consumer Media titles, Bauer
is now the largest consumer magazine publishing company in the UK, playing
a primary role in the Women’s Weeklies, Women’s Interest, Women’s Lifestyle,
TV Listings, Puzzles, Men’s Lifestyle, Music & Film and more importanly
Specialist magazine markets.
Furthermore I think that there is a niche in the market for Bauer to distribute
an indie magazine as they mainly distribute punk rock genre’s like Kerrang!
and Q.
6. In addition Bauer distribute their magazine to an audience of a
similar age group that my magazine is targeted at therefore my
magazine will be reaching them similar aged people.
Also, because there is a gap in the magazine industry for an
indie magazine, it will attract new audiences as it will be a new,
fresh product in the market, reaching out to a wider spread of
people.
My second choice to distribute my magazine would be IPC
however they lack in a much experience as Bauer therefore I
would prefer Bauer to distribute my magazine.