Self Radio

1. Research
Daniel Thompson

2. Existing Product
Props: They are using
microphones to let
the audience hear
what they are saying.
It makes the audience
want to listen to it by
including special
guests and talking
about their personal
lives and what’s been
going on it them.Streams from New
York, giving it a ‘local’
feeling to anyone
nearby and therefor
giving the podcast
more listeners.
Episode number to
show how long the
podcast has been
going on for.
Aimed at fight fans who like mma as
they have a ‘companion’ stream you can
watch while the fight nights are
happening.

3. Existing ProductThe Church of What’s Happening Now
They advertise a product or
service at the beginning of
every podcast.
Personal stories – Updates on
comedian lives. Can act as a
companion for people
because of how casual it is.
As the title suggests, the podcast
is about the newest and freshest
news from all over the world.
Covering everything with no
sensors.
Aimed at deep thinkers and more serious people
at times because of some of the subjects that are
talked about whereas it is also aimed at more
energetic, crazy minded people when they stream
about exciting events.

4. Existing Product
https://www.youtube.com/watch?v=jrpa6nnG7QE
No scripts, no prepared questions – just in to talk.
Try to get gossip out of the guests
by putting them 'under the
influence' (obviously not forced)
talking about what can be considered
sensitive topics (and usually silly/funny
topics too) and giving their own view on
the situations - also leaving space for the
viewers to react with their own opinions
afterwards.
Bringing in guests from franchises
and businesses that vary in stories
which can be told to the public and
possibly issues that they can set a
light on.
Watching live programs at the same time as
viewers as a so called 'companion stream' in
which they 'commentate' over the live event.
(in this case: Ufc.)

5. Existing Product
Gave people a unique way
of finding out the newest
information on the world
and its conundrums. It
was essential to families
around its time to find out
what was happening with
the war and so it resulted
in many sales.
Tempted people to
buy it by letting them
listen to music at any
point without paying
for a record player and
vinyls which were the
main source of music
at the time.
They are small and easier
to move about than that
of a record player.
All of the newest
music was played
instead of the
audience having
to go out and buy
the album.

6. Research Analysis
• What common features do the researched
products have?
– they are all giving out information on fresh subjects
which have just arised.
– they include music at some points to balance out the
talkativeness.
• What aspects of the research will you include
within your on work?
– telling the audience news about subjects around the
world that they could find insteresting - be it new or old.
– Showcasing new music and playing music in general for
the entertainment of the audience.

7. Questionnaire Analysis

8. Audience research
• Observation: Most people who answered the questions were 16 to
20.
• What this says about my audience: That the audience of my show
will be more younger than older generations.
• How will your product appeal to this audience: My product will
appeal to this audience by adding in more news that will appeal to
younger people and also playing music that younger audiences
would find more satisfying.

9. Audience research
• Observation: More people prefer comedy on radio shows.
• What this says about my audience: It says that people prefer it
when there are comedy shows on the radio as opposed to when
other types of shows are on.
• How will your product appeal to this audience: My product will
appeal to this audience by making jokes and funny moments more
regular and talking less about serious matters.

10. Audience research
• Observation: That people vary a lot when it comes to how long they like
radio shows to prolong for. A majority of people like their shows to go on
for at least an hour however.
• What this says about my audience: It shows that people prefer the shows
they listen to being longer than 40 minutes and up to an hour long.
• How will your product appeal to this audience: I will make my product
appeal to the audience by making it last longer than originally planned.

11. Audience research
• Observation: that Rock is the most popular type of music amongst the
given choices above.
• What this says about my audience: I says that more people like rock music
than any other type of music. It also says that there are minorities when it
comes to music taste and that not everyone has the same taste of music.
• How will your product appeal to this audience: It will appeal to the
audience by playing more rock music than the other genres seen above.
The other genres will be played, just not as often.

12. Audience research
• Observation: the majority of the people prefer it when the presenter of radio
shows are more to the point as opposed to them being more talkative and going
off on tangents.
• What this says about my audience: This tells me that my audience is going to be
more bothered about the music than anything else. However, a large potion of the
audience will also prefer a talkative host meaning that both must be pleased.
• How will your product appeal to this audience: The beginning of the show will be
more to the point with playing music and getting information across to the
audience and then the latter part of the show will be more about chatting to
people with interviews and messing about more.

13. Audience research
• Observation: the majority of the audience would prefer no interviews with any
upcoming artists – however there is still a large portion of people who would like
one.
• What this says about my audience: It tells me that there is an obvious split in the
preferences of the audience with one slightly larger group preferring to the point
music and nothing else and a smaller group that prefers lots of talking with their
shows.
• How will your product appeal to this audience: I will make sure that the interview I
have planned is conducted in the second half of the show and that the beginning
segment of the station is just music based.

14. Audience research
• Observation: The main portion of my audience is female with a
close split.
• What this says about my audience: that there will be more females
interacting with the show than males. I will need to make It more
attractive for them while keeping a modicum of masculinity.
• How will your product appeal to this audience: It will include more
information and music that girls of the targeted variety would like
but also keep plenty of parts that male listeners would enjoy.

15. Audience research
• Observation: there is a much larger proportion of people who do not like
radio dramas in comparison to those who take a liking to it.
• What this says about my audience: It says that any drama sketches that
are aired will be mostly disliked and will not appeal to the majority
audience.
• How will your product appeal to this audience: I will make sure that there
are no radio dramas as to make the majority happy. There will be other
ways and segments in which the smaller group will be made happy – if not
other stations.

16. Audience research
• Observation: a third of the audience creates a group that is the majority
and prefers live breakfast show over the other possible shows. The same
amount of people also represent the preferred breakfast show for both
capital and the Chris Evans show.
• What this says about my audience: That more people prefer 5 live
breakfast than the other choices.
• How will your product appeal to this audience: the product will most likely
resemble the 5 live show as a result of what the audience prefer.

17. Audience research
• Observation: That more people do not like the radio and choose not
to listen to it than people who do listen for more than 6 hours.
• What this says about my audience: That more people listen to the
radio than people who don’t and the amount of hours that they
spend varies a lot.
• How will your product appeal to this audience:

18. Interviews

19. Interview 1
Do you listen to the radio?
Yes I do listen to the radio.
Do you prefer music stations or talk stations and why?
I prefer music stations because talk stations bore me to death.
What devices do you listen to the radio on and why?
I listen to the radio when I am in the car or on my computer if I am doing work because
I listen to music on my phone.
What is your favourite radio station and why?
I like HEART radio station because they have classic songs as well as the top 40 songs.
What types of games do you prefer when you listen to the radio?
Those games where you win things e.g. money and toys or shopping vouchers.

20. Interview 1
• Observation: the person I interviewed preferred her
favourite shows to be more to the point and music
based. She listens to the radio in the car to help pass
the time and keep her occupied. Her favourite radio
station is heart radio because of the type of music they
play.
• What this says about my audience: It says that they like
more music as opposed to talkative presenters.
• How will your product appeal to this audience: I will
assure that the final product is more music based than
chat show based.

21. Interview 2
1. What is your favourite radio station and why?
I like Minster FM because I like the music on it and I like talkative stations and chat shows.
2. Do you listen to the radio?
I do often.
3. Do you prefer music stations or talk stations and why?
I prefer talking stations because I like to listen into what they same and I find it interesting
on what they have to say.
4. What devices do you listen to the radio on and why?
A stereo because it has good quality and sound.
5. What types of games do you prefer when you listen to the radio?
Things like innuendo bingo

22. Interview 2
• Observation: This person’s favourite radio station is minster FM
because he likes it when presenters talk a lot and get into
conversations – his reason is that he finds it interesting to listen to
what the presenters get up to and the funny moments they have.
He listens to the radio through his stereo because it has better
sound quality. His favourite games are ones similar to innuendo
bingo and he likes games that induce comedy.
• What this says about my audience: That there is a portion of the
audience that does actually like talkativeness and comedic
moments over the music. It also shows that they like higher quality
sounds.
• How will your product appeal to this audience: It will appeal to the
audience by having a segment of the show in which there will be
mini sketches and games that involve the audience to give it a open
and friendly vibe.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
teens and young
adults from 16 -
25.
• New music from artists that the particular
group of people have a taste for.
• Comedy - talking about different funny
stories or theories that that particular age
group might find amusing.
Gender
Male • I will include stories that would be found
funnier by men and every show would
include a comedy song at the end of
everthing that applies to 'boy humour' in
which it will sound almost childish.
Psychographic
Laid back and
careless/Feeling
young at least.
• slacker rock music.
• Slow paced presenting and calmed vibes.
• Positivity all round.
Social Status
Anyone that feels
at peace with the
world and happy.
• Light hearted gags/jokes and interviews
with people associated with the same
mindset.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• I gathered examples of different existing shows that bear the same purpose and
include the same kind of content. This helped give me a general direction for my
show to go in and gave ideas on what I could add in and what new features that
haven’t been used before that I could add in.
– Questionnaires
• The questionnaires were made on Surveymonkey.com and sent through the
messenger app to the precipitants. The questionnaires enabled me to gain the
opinions an ideas of the public and see what ideas would work and what ideas
would need more work. In my survey, I asked questions about what types of
content should be in it. (comedy/serious/etc)
– Interviews
I conducted the interviews with classmates about my product and i found pretty much the
same findins as with my questionnaire answers. The only difference being that the answers
given were more specific.

26. Research Evaluation
– What sort of a response did you get?
All but one person who answered my survey were aged 16-20 – the one that wasn’t
was aged between 21-30. This shows that the majority of people who would listen to
my show would be in the younger majority. Most of the people preferred comedy
shows to any of the others stated on the survey. When it came to preferred length of a
show, there were mixed answers but mostly favouring the hour mark. The favourite
genre of music was mixed too but most favoured rock music. More people preferred
type of presenter that is more to the point and not too talkative. Not many people like
interviews with upcoming artists showing that they are not too welcoming of
something new to the radio. This means I will keep my show original. The majority of
the surveyors were female. Hardly any people like radio dramas so I will not base my
show around any kind of drama. The most popular show out of the shows I gave to the
survey users is 5 live. Due to this, I will make my show more similar and resembling of
it.
– How did you distribute your survey? Give an advantage and a disadvantage
I distributed my survey by sending it to classmates through the messenger app on
Facebook. The advantage of this is that I am guaranteed to get answers that are from
people that go to college and that would be more likely to listen to the show.
The disadvantage of the way I distributed my survey is that if not enough of the
people did it then I would not have enough range in the answers.