4. proposal (10) for Cowboy Capers

1. Proposal
1
Working Title:
Cowboy Capers
Product’s Purpose:
Attract window shoppers
Genre:
Action adventure
Content
You’re on run from the law and have to live off and explore nature to get by and survive while away
from civilization.
Audience:
Who is your audience? My audience is anyone who’s over the age of 16. The game isn’t meant to
be for specifically one gender, so I’d say its for every gender. The game is meant for everyone to
enjoy and not one specific social class.
Why would your project appeal to this person? The game will not be expensive at all, around £5-
£10 to make it accessible to all social classes, as well as the character not being labelled as a
gender to not be targeted towards a specific group. The game will include some violence and you
might need a bit of historical knowledge to fully enjoy it and that’s why the audience is higher than
usual.
Legal & Ethical Considerations:
Think about any offensive material you will include? No
Will you restrict younger people using/accessing it? No
Will it offend any social groups/religions/ethnicities? No
How will you ensure you do not offend anyone? By not including even the slightest offensive
material
Are you using characters/names/logos of existing products/IPs? No
Will you product be sufficiently different from existing products to not get sued for copyright
infringement? Completely unique art style, a logo made from scratch and box art made entirely
from scratch with no external influence.