1. Format: Music Magazine
I will be producing/formattingapopularmusicbasedMusicMagazine whichwill have avarietyof
double page spreadswhichwillbe conventional despite takinginspirationfromClashMusic
Magazine.Inadditiontothis,the frontcovers have beeninspiredfromClashMusicMagazine in
termsof the house style andcolourscheme whichisveryrepresentative inmyfrontcoverand
double page spreade.g.dropcapital.
The workingtitle forthe Music Magazine that I am lookingtolaunch isSmashMusic Magazine,
althoughthe name forthe proposal mightchange andthisismainlydependentonthe primary
researchwhichisdone throughthe form of SurveyMonkey.Furthermore the colour&house
style hasbeenmainlyinspiredbyClashMusicMagazine as I feel there isagap inthe market,plus
I wantto bring the escapismandenjoymentbacktopopularbasedMusic Magazine.Inaddition
to this,the formatwouldnormallybe inspiredbyClashMusicMagazine,butunfortunatelydueto
the fact that ClashMusic Magazine isa veryunconventional magazine Iwasforcedtotake format
inspirationfromconventional musicmagazinessuchasQ, NME, & Kerrang.
Genre:The maingenre for ourMusic Magazine “Smash” isa popularmusicgenre based
magazine andismainlyinspiredbyMagazinessuchas“Clash”& “SmashHits” whoare nolonger
inexistence.The core of ourmagazine wasinspiredbytheme.g.MoodBoards,Front Cover,
Double Page SpreadDesigns.Howeverdue tothe factthat Clashis a veryunconventional music
magazine,Iwasforcedto lookat NME, Mojo,& Kerrangin orderto aspire to have conventions
that are insimilarity/sameastheirFrontCover& Double Page Spread
Content:The name of my Music Magazine iscalled“Smash”and whatI am lookingto bringtothe
potential audience isaremake of “SmashHits” inthe sense thatthere will be content
surroundinghuge musicstarsanddomesticallybigstarswhichforourMusic Magazine will be
knownas chief supportinorderto helpboostthe salesforour MusicMagazine.Thiswill further
broadenandenhance our consumertotal asmore andmore fansfromthe domesticfanswill be
intrigued&enticedintoourMusicMagazine as a resultof this.The theoryof star appeal isvery
much evidentinourMusicMagazine for the reasonthat inour veryfirstissue,we are utilizing
Eminemasthe face of our Music Magazine and we feel thatthisisa massive draw andtherefore
will pull invariousamountsof fanswhowill wanttoreadthisfeature onEminem.
Style or Approach:
The main coloursthatwill be utilizedforthisparticularmusicmagazine willbe pink&white as
theyare the similarcolourstoour chosenmagazine of inspirationwhichisClashMusicMagazine.
The colourswill be consistedintermsof theirstyle &whatI meanby thisis that the formatof the
colourswill remainthe same throughoutthe frontcoveranddouble page spread. The music
magazine thatwe are producingwill take maininspirationfromClashMusicMagazine inwhich
we will take the inspirationbasedonthe colour/fontstyleandthe utilizationof imageryonthe
frontcover & double page spread.Thisisessentiallyimportantaswe needtofieldacertainlevel
of consistencyinordertomatch the local demographic.The mainsoftware thatwe will be
utilizingwill be AdobePhotoshopCSS.1andthisisveryuseful whenyouwanttoadd and tweak
designsthatyouhave plannedtocreate before usingPhotoshopandthiscanbe anything from
the copy aspectof yourdouble page spreadtoyour coverlinesof yourfrontcover.
Audience:The demographicorthe audience whichismore commonlyknownascanbe
consideredasone of or eventhe mostimportantaspectfora musicmagazine tosucceedas
customersales& salesingeneral isbasedonthe viewership.The age of our musicmagazine
“ClashMusic Magazine”will be around17-30 and thisis evidentthroughthe primaryand
secondaryresearchwe have takenuponourselvesthroughthe use of SurveyMonkey&research
we accomplishedalso.Furthermore, ourmusicmagazine will be viable tobothgendersandwhat
I meanby thisisthat we are tryingto create an image where itwon’tbe consideredweirdfor
bothgenderstobuy one magazine.Inrelationtothe socioeconomicneedstable,we willbe
utilizingthe C2& D class categorywhichwill hopefullyfurtherpromote customersalesforour
musicmagazine asthe C2 categorymainlycontainsstudentswhomaybe interestedinmusic,&

2. Name:Gus Devlin
Candidate Number: 4032
Centre Number:64135
the D categorymainlycontainsmenandwomenjuststartingjobswhoalsomay be interestedin
musicand our musicmagazine providesthe perfectservice thatC2 & D from the socioeconomic
needsare lookingfor.Ourmusicmagazine onlycoversagenre whichispop butthankfullythat
genre isviable forall racesto purchase our magazine aswe don’twant to have a divide between
the certainethnicitygroupsonpotentiallywhoshouldandshouldnotbe purchasing acopyof
our musicmagazine.
Length:
I planto have 30 pageson thismusicmagazine whichincludesboththe frontandback pages,we
alsoplanto have these pages inprintfor A4 intermsof the size and the justificationbehindthis
isthat normal magazineshave more pagesthanI am planningtoinclude withinourmusic
magazine whichmaycreate a higherdemandforour music magazine whichgivesusthe edge
overour competitors.
Frequency:
Our musicmagazine “Clash”providesaweeklycommonyetusefulserviceinwhichprovidesa
goodamount of detail ona weeklyservice inwhichyoumightnotsee fromourcompetitors. The
magazine will cost£2.10 perweekwhichenablesthe potential customerstohave ansolidservice
for a little price whichyetagaingivesusanedge overourdomesticcompetitors.