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Personal Data
Nationality Thai
Date of Birth 14 May 1980
Work Experiences
Corporate Marketing Communication Manager
Corporate Marketing
TCC Logistics & Warehouse Co., Ltd
August 2012- Present
Roles & Responsibilities
- Manage & maintain company reputation.
- Manage marketing & communication plan.
- Manage & update PR News and event plan.
- Manage the design of marketing material and expand communication channel.
Achievement
- Successfully manage MM vendor conference.
- Successfully manage MM Mega Market Grand Opening Event at 1st store, Nhongkhai
province.
- Align MM Mega Market store decoration as agency guideline.
- Utilize media budget effectively.
- Align MM Mega Market CI on every marketing material.
- Proper PR plan & media value for support SBUs (Ogenki).
Business Development & Marketing Communication
Business Development & Communication Division
Samitivej Public Company Limited
July 2007 – June 2012
Roles & Responsibilities
- Assistant on develop campaign by enhance Samitivej brand & expert image and drive
usage through database management & segmentation.
 Loyalty patient CRM eg BD campaign
 Existing & Connex patient
 Lapsed patient
- Monitor all social media, also work with 3rd party to develop proper communication to
feed the active to Facebook, Twitter.
Ratanitha Khuantham
97/88 Lumpiniplace Rama 9-Ratchada
Huaykwang, BKK 10310
081-448-8004, ratanitha@gmail.com
- Monitor & report complaints / negative publicities coming through social media channel
& take corrective action, if possible.
- Coordinate with local marketing for any campaign relate to corporate social media.
- Provide social media statistics & analysis.
- Coordinate on product marketing & connected hospital project as required.
Achievement
- Initiate new ideas to promote online marketing by mixing the traditional marketing
activity. Increase awareness and number of application download.
Percentage Target Actual
Samitivej Mobile
Health 92% 6,000 5,541
Sport App 75% 4,000 3,003
Drcarbear Games 59% 3,000 1,772
Samitivej Library 154% 5,000 7,718
- Able to increase 10 % of social media members every month in order to create brand
awareness.
- Maintain 80% of existing social media members to be activates members.
- Able to convert10% of prospect from social media channel to be customers.
Network Relations
Elite International (Asia) Pte Ltd.,
An Officially Authorized Representative of Thailand Elite
August 2006 – June 2007
Roles & Responsibilities
- Recruit and provide support, included product training to new distributor.
- To be main contact person of all distributors, also encourage and monitor distributors to
achieve sales goal.
- Manage advisor fee payment.
- Coordinate with marketing to organize all marketing events and initiate marketing and
sales plan.
Executive Secretary to the Vice President
Bangkok Airways Public Company Limited
March 2005 – October 2005
Roles & Responsibilities
- Maintain schedules and calendars.
- Prepare and manage correspondence, reports and documents.
- Organize and coordinate meetings, conferences, travel arrangements.
Public Affairs Executive at Thana Burin Asia Pacific.
February 2004 – February 2005
Roles & Responsibilities
- Create PR plan to build corporate image and awareness.
- Issue news release, news monitoring and build good relationship with media.
Education
Assumption University
Master degree in Business Administration, Major Marketing
2012-2014 GPA: 3.84
Bangkok University (International Program)
Bachelor’s Degree in Communication Arts, Major Public Relations
1999-2003 GPA: 2.75
Aledo High School, IL, USA.
1997-1998
Nawamintarachinuthid Satreewittaya 2 Minburi
1995-1997
Skill
Interpersonal and communication
Strong interpersonal communication skill that is useful to interact with other individuals.
Teamwork and cooperation
An open-minded person, always listen to others’ people opinion and willing to adapt in
order to achieve the goal.
Language
Excellent speaking, reading and writing in English.
Fluently speaking, reading and writing in Thai.
Computer
Excellent in processing Microsoft office, outlook and Internet.
Extra-Curricular Activities
- Fanta Young Ambassador
(ขวัญใจแฟนต้ายุวทูตแห่งประเทศไทย) 1988
- AFS Exchange Students (USA.) 1997-1998
- Hospitality Staff, APEC CEO Summit Thailand 2003
- Certificate of Accomplishment Liaison Training Programme Oct, 2003
“Touches of Thai” for the APEC CEO Summit 2003
(Thai Airways International Public Company Limited)
- Certificate of Cheering and Students activities of Aug, 2003
Bangkok University International College

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Personal Data Profile

  • 1. Personal Data Nationality Thai Date of Birth 14 May 1980 Work Experiences Corporate Marketing Communication Manager Corporate Marketing TCC Logistics & Warehouse Co., Ltd August 2012- Present Roles & Responsibilities - Manage & maintain company reputation. - Manage marketing & communication plan. - Manage & update PR News and event plan. - Manage the design of marketing material and expand communication channel. Achievement - Successfully manage MM vendor conference. - Successfully manage MM Mega Market Grand Opening Event at 1st store, Nhongkhai province. - Align MM Mega Market store decoration as agency guideline. - Utilize media budget effectively. - Align MM Mega Market CI on every marketing material. - Proper PR plan & media value for support SBUs (Ogenki). Business Development & Marketing Communication Business Development & Communication Division Samitivej Public Company Limited July 2007 – June 2012 Roles & Responsibilities - Assistant on develop campaign by enhance Samitivej brand & expert image and drive usage through database management & segmentation.  Loyalty patient CRM eg BD campaign  Existing & Connex patient  Lapsed patient - Monitor all social media, also work with 3rd party to develop proper communication to feed the active to Facebook, Twitter. Ratanitha Khuantham 97/88 Lumpiniplace Rama 9-Ratchada Huaykwang, BKK 10310 081-448-8004, ratanitha@gmail.com
  • 2. - Monitor & report complaints / negative publicities coming through social media channel & take corrective action, if possible. - Coordinate with local marketing for any campaign relate to corporate social media. - Provide social media statistics & analysis. - Coordinate on product marketing & connected hospital project as required. Achievement - Initiate new ideas to promote online marketing by mixing the traditional marketing activity. Increase awareness and number of application download. Percentage Target Actual Samitivej Mobile Health 92% 6,000 5,541 Sport App 75% 4,000 3,003 Drcarbear Games 59% 3,000 1,772 Samitivej Library 154% 5,000 7,718 - Able to increase 10 % of social media members every month in order to create brand awareness. - Maintain 80% of existing social media members to be activates members. - Able to convert10% of prospect from social media channel to be customers. Network Relations Elite International (Asia) Pte Ltd., An Officially Authorized Representative of Thailand Elite August 2006 – June 2007 Roles & Responsibilities - Recruit and provide support, included product training to new distributor. - To be main contact person of all distributors, also encourage and monitor distributors to achieve sales goal. - Manage advisor fee payment. - Coordinate with marketing to organize all marketing events and initiate marketing and sales plan. Executive Secretary to the Vice President Bangkok Airways Public Company Limited March 2005 – October 2005 Roles & Responsibilities - Maintain schedules and calendars. - Prepare and manage correspondence, reports and documents. - Organize and coordinate meetings, conferences, travel arrangements. Public Affairs Executive at Thana Burin Asia Pacific. February 2004 – February 2005 Roles & Responsibilities - Create PR plan to build corporate image and awareness. - Issue news release, news monitoring and build good relationship with media.
  • 3. Education Assumption University Master degree in Business Administration, Major Marketing 2012-2014 GPA: 3.84 Bangkok University (International Program) Bachelor’s Degree in Communication Arts, Major Public Relations 1999-2003 GPA: 2.75 Aledo High School, IL, USA. 1997-1998 Nawamintarachinuthid Satreewittaya 2 Minburi 1995-1997 Skill Interpersonal and communication Strong interpersonal communication skill that is useful to interact with other individuals. Teamwork and cooperation An open-minded person, always listen to others’ people opinion and willing to adapt in order to achieve the goal. Language Excellent speaking, reading and writing in English. Fluently speaking, reading and writing in Thai. Computer Excellent in processing Microsoft office, outlook and Internet. Extra-Curricular Activities - Fanta Young Ambassador (ขวัญใจแฟนต้ายุวทูตแห่งประเทศไทย) 1988 - AFS Exchange Students (USA.) 1997-1998 - Hospitality Staff, APEC CEO Summit Thailand 2003 - Certificate of Accomplishment Liaison Training Programme Oct, 2003 “Touches of Thai” for the APEC CEO Summit 2003 (Thai Airways International Public Company Limited) - Certificate of Cheering and Students activities of Aug, 2003 Bangkok University International College