1. Lauren Heiger
Valencia, PA 16059 • 724.898.2564 • LinkedIn: https://www.linkedin.com/pub/lauren-heiger/17/221/5b6
Professional Profile
High-potential, resourceful and results-driven with sound problem-solving servant leader • skilled strategic integrator,
program implementer and communications designer • print, broadcast and electronic publisher • community, customer
and media relations activator • tactical program developer, implementer and training facilitator • communications,
web content management and online and print advertising marketer • copyeditor and content writer • logistical event
planner • industrious multi-tasker who meets organizational goals on time and on budget – and exceed expectations
Proven Skills
• Offers energy, enthusiasm, authenticity, perspective, critical thinking, future-mindedness and opportunities to partner*
• Creates occasions for collaboration, vision-sharing, team-building, leadership development and promotion of mission
• Delivers excellence, industry, creativity, social intelligence, diligence, perseverance, gratitude and a sense of purpose*
*Identified as signature character strengths from VIA Institute on Character’s VIA-IS Strengths Assessment Survey
Professional Experience
VA Butler Healthcare Butler, PA
Regional VHA Department of Veterans Affairs Medical Center specializing
in primary, specialty, transitional, and hospice care for America’s Veterans
My HealtheVet Mgr/Secure Messaging Administrator
November 2010 – present
Serves as VA Butler Healthcare’s first Communications
Specialist for the Office of the Director to develop,
maintain, grow, and lead T21 transformational change
for patient, staff, and volunteer adoption and continued
usage of VA’s My HealtheVet (MHV) national website.
Responsible for leading and advancing VA’s Virtual Care
Connected Care Initiatives (VA Deputy Under Secretary for
Health for Policy and Services) via presenting technology tool
features and functions, creating growth opportunities
for informed partnerships to improved access to care,
strengthening care continuity, and user empowerment.
Leads MHV’s Secure Messaging (SM) sustainment and
growth, serving as the sole facility SM Administrator –
responsible for facilitating team and individual activities
with program goals, aligning operations outcomes, data
analytics, benchmarks, and service delivery. Enhances
naturally-occurring relationships, maximizes touch
points and integrates MHV/SM with in-place clinical
processes, assesses resources, and creates real-time
opportunities for driving critical success factors and key
performance indicators. Provides MHV/SM staff and
Veteran trainings highlighting the benefits – as well as
monitoring and improving access to care partnerships.
Creates synergy through multi-discipline/level clinical
and administrative collaborations/functions at the main
VA facility and five VA outpatient clinics, facilitates staff,
Veteran, and volunteer presentations, trainings, and
refreshers – to strengthen continuity as well as
transform care delivery through health informatics,
informed partnerships, and VA -ICARE- synergy.
Professional Leadership and Management Skills
Function as Manager and Administrator for VHA
national initiative at main facility/five outpatient clinics.
My HealtheVet Leadership Roles
• VISN 4 SM Workload Credit tent card developer/designer (2015)
• VISN 4 MHV Workgroup lead to create postcard live via Lync (2015)
• VHA eHealth University My HealtheVet Reviewer and Faculty (2010)
• VISN 4 My HealtheVet Mentor Program Coach (2009)
• VISN 4 Sr Exec Leadership Mtg My HealtheVet Instructor (2008)
• National My HealtheVet Stakeholders Monthly Call Presenter (2008)
• National My HealtheVet Implemention Gd. Task Force Member (2008)
• Regional, Five-state Cable Television My HealtheVet Promoter (2007)
Lead Program Support Assistant/Operations Coord
November 2003 – November 2009
Operations Team Lead for Business Office responsible
for administrative, technical, logistical and strategic
support of operations team; coordinated and oversaw
daily deliverables performed by six full- and part-time
staff including mail operations, switchboard (scheduled
365 days per year), document reproduction and finishing
operations, forms and publication control, record
retention and confidential document destruction;
initiated procurements and served as COTR of all of
operation’s equipment and service plans; calculated
spend plan analysis and budget allocation; developed
policies and procedures for all operation team
functions; established team work and leave schedules;
scheduled and met team’s annual training needs and
requirements; adjusted staffing to meet workload
fluctuations and gaps in service; initiated, produced and
updated online interoffice phone and pager directories.
May 2007 Add’l Duties: My HealtheVet (MHV) Coordinator
Responsible for developing and implementing a phased

2. tactical plan, success keys, a marketing communications
toolkit and serving as sole MHV lead and facilitator.
Professional Leadership and Management Skills
Technical, logistical and strategic planning; knowledge
of government policies and requirements; advisory and
operational support; mentor; proven team builder.
Miller Creative Group Pittsburgh, PA
Award-winning marketing and design firm listed as one of the fastest
growing businesses by the Pittsburgh Business Times – 2000, 2001
Director of Marketing
March 2002 – November 2003
Key Account Manager
March 1999 – March 2002
Planned and executed marketing communication and
key agency/client manager for high-profile, business-to-
business clients including Pittsburgh-based Fortune 100
and 500 companies including Alcoa, Heinz and
Highmark Blue Cross Blue Shield. Scope of client work
included publication planning and task management,
coordinating merchandising programs, facilitating
advertising campaigns, developing direct mail marketing
and presenting branding concepts; electronic media and
e-commerce development; provided creative direction;
wrote and edited ad copy and business text for print,
broadcast and electronic media; scheduled service
bureau work, print production and press checks.
Professional Leadership and Management Skills
Task management; resourcefulness with competing
priorities; rapid comprehension of information;
expanding client base and growing accounts.
Sweetwater Center for the Arts Sewickley, PA
Regional mid-sized, non-profit visual and performance art center featuring
gallery shows, special events, films and art classes for all ages and skill levels
Event/Volunteer/Media Relations Manager
July 1998 – November 1999
Associate Education Coordinator
August 1996 – June 1998
Developed, wrote and implemented impact marketing
and public relations strategies and campaigns for
regional art center to promote art program offerings,
artist exhibitions and gallery shows, a foreign and
independent film series, children’s and teen’s summer
camps, the annual Mellon Jazz Festival, the annual
African-American Visual and Performance Arts Festival;
media relations coordinator for press coverage of
events, performances, fundraisers, films, art classes,
outreach programs and community partnerships.
Professional Leadership and Management Skills
Print, media and community relations; marketing and
advertising; volunteer recruitment, retention, training
and scheduling; membership drives, audience and
patron development and fundraising; event planning.
VA Pittsburgh Healthcare System Pittsburgh, PA
Regional VHA Department of Veterans Affairs Medical Center specializing in
general, medical/surgical and neuropsychiatric care for America’s Veterans
Illustrator/Graphic Designer
April 1991 – August 1995
Public Affairs Specialist/Concept Artist
October 1989 – April 1991
Conceptualized, wrote, and produced local, regional
and national public affairs materials (features, brochures,
fact sheets, press releases, newsletters, flyers, logos, etc.) for
VA Pittsburgh Office of the Director – and special VISN 4
projects; composed and edited news articles and press
releases for local, regional, and national publications;
created slides, signage and 2- and 3-d displays for
presentations and events; operated single-reflex lens
camera and scanning equipment to journalize special
events; prepared finishing operations for printing (GPO).
Professional Leadership and Management Skills
Researching and interpreting data; developing project
theme and content; synthesizing abstract concepts and
ideas into tangible results on time and on budget.
Spindle Publishing Company Pittsburgh, PA
Publisher of national resource directories on various topics including the
flagship publications: “The Student Guide” and “The Home Buyers Guide”
Senior Sales Manager
September 1987 – April 1989
Sales and Service Coordinator
September 1985 – September 1987
Coordinated advertising, editorial, production and
publishing operations for twenty-six annual, regional
resource directories; managed staff and interns (five);
developed new accounts and maintained and increased
existing accounts; directed layout, editorial content and
service bureau schedules; managed distribution points.
Professional Leadership and Management Skills
Staff training, sales forecasting, and strategic planning.
Education
Carlow University Pittsburgh, PA
▪ Master of Science • Professional Leadership
September 1996 – May 1998
Concentration: Org. Training and Development
▪ Bachelor of Arts • Communication Arts and Art
September 1981 – May 1985
Minor: Psychology • Certificate: Counseling

3. Recent Accomplishments
· Franklin Covey 7 Habits of Highly Effective People 4.0 ∙ Mar 2015
· ICARE Customer Care Award ∙ for committed Veteran care ∙ FY15
· ICARE Customer Care Award ∙ for peer-vote competition ∙ FY15