Dr Karthik Anantharaman
Personal Information
Organization / Workplace
Penlon LtdLocation
Bengaluru Area, India IndiaOccupation
Chief Marketing Officer (VP-Marketing, Global Markets) at BPL Medical Technologies, A Goldman Sachs Portfolio CompanyWebsite
NAAbout
Sales & Marketing, mHealth Business Management, Medical Affairs, Market Access, Outcomes Research & Pharmacoeconomics & Clinical Applications. Goal: To build one of the best business enabling Marketing Teams in the Healthcare Space on foundations of Innovation & Quality Core responsibilities: 1) Lead product level Growth Play Book (GPB) and SII Business Planning Process 2) Manage the operational rigor process for the modality in collaboration with the regional teams. Output would be market, orders, share etc 3) Develop marketing plan for new product launches in conjunction with the product managers and global modality teams. 4) Develop brand marketing strategies for existing Global pr...