Introduction of Prudential's Pulse prorgam in South East Asia for behavioral health. This is a First-of-its-kind, All-in-One & AI-powered. Pulse Regional Roll Out includes Insights on Thai people’s health derived from Pulse. Starting internally- Tackling Mental Health for Prudential Employees. Encouraging well being for the under 35 sector, including dance.

1. “Empowering users to lead healthier & wealthier lives”
Transforming The Future of
Health & Wellness
24.03.21

2. First-of-its-kind, All-in-One & AI-powered Pulse

3. 3
Pulse Regional Roll Out
Pulse launched & available in 15 countries
& in 11 languages:
PCA enters into a
partnership agreement
with Babylon Health &
others
Pulse Public launch
in MY on 8 Aug
2018 2019 2020
Pulse refinement
& regional rollout

4. Insights on Thai people’s health derived from Pulse
Based on Pulse’s heathcheck result from over 114K users in Thailand, as of 31st Jan 21
Concerning alcohol
level
▪ Double the regional average of alarming
alcohol consumption (8% vs. 4%)
Poor nutrition intake
Lack exercises
Unhealthy mental
wellbeing
Alerted level on food consumption:
▪ Fruits and vegetables –70%
▪ Wholegrains – 25%
▪ Red meat – 15%
▪ 60% with insufficient body strength
▪ 40% with concerning BMI scores
▪ 50% with alarming mood level
▪ 30% with unhealthy level of stress
Downloads
>
MAUs
1.9M
~80K
(As of 11th Mar 2021)

5. How Have We Responded to Our Pulse Users’ Needs?
5
1. Fear of COVID-19 & Illness
2. Low Mental Health/ Feelings
of Isolation
3. Increase in Female Usage
4. Poor Diet
5. Prominence of Obesity/
Lack of Exercise
• Free/subsidized
telemedicine
• COVID-19
products/ benefits
• Pulse-exclusive
content: Mental
Health Monday
• My Communities
• Pulse-exclusive
content: Women’s
Health Wednesday
• My Meal Planner
• My Food Journal
• My Exercise Buddy
• Selfie BMI
Recorder

6. Starting from within - Tackling Mental Health for our
Employees
Raise
awareness
Ongoing
education
Preventive
care
Protection
ensured
World Mental
Health Day
celebration
Monthly panel talks 24/7 counseling
services
Mental healthcare
included in
insurance benefits

7. WE DO WELL TOGETHER

8. WHAT’S
NEXT?
Download Pulse to see for yourself
Let’s chat for potential partnership!
For Android
For iOS