1. Discover what passionate
employees will do for
your business with
Ooforia, the corporate
wellness game that
cultivates life balance.
Sign up at http://ooforia.co

2. ∗ Ooforia helps individuals achieve work-life balance
by connecting individuals pursuing improved work-
life balance with those who have found harmony.
The concept combines elements of gamification and
social networks with goal setting systems, in both
mobile and web platforms. It supplements existing
corporate wellness programs.
Ooforia Core Concept

3. ∗ Studies have shown that employee participation in
corporate wellness programs has averaged less than
20% participation.
∗ We feel introducing social and gaming aspects to the
program can drive participation rates far higher, to a
90% or above level.
Value Proposition

4. ∗ Increased rate of employee participation
∗ Increase corporate wellness participation beyond the industry average with
engaging social gamification techniques for the mind, body and soul.
∗ Reduced premium and claim costs
∗ Reduce premium and claim costs by engaging employees in an addicting game that
improves their overall well-being.
∗ Increase ROI on your current wellness investments
∗ Boost the use of your current wellness investments by promoting positive, healthy
behavior.
∗ Compliance with new HHS regulations starting in 2014
∗ Capitalize on increased subsidies in the US in 2014 for successful wellness
programs.
∗ Healthier, happier, more engaged employees
∗ Did we mention that your employees will be healthier, happier, more engaged and
more likely to be passionate about working for you?
Benefits to Employer & Employees

5. A high percentage of employees (in the U.S. 40%, and globally 39%) say they do not
have good balance between work and personal life.
Our surveys found even higher percentages, with more than half (51%) saying they
had only moderate work-life balance or worse.
Company investments in employee wellness programs have increased at a steady
4.3% rate over the past eight years, as companies recognize return from a healthy,
engaged workforce.
Our estimated market size is $810 million in the U.S. alone (computed based on
wellness program offerings).
$6 billion corporate wellness program market
30% of companies with a corporate wellness program have a supplement focused on
lifestyle management
45% of companies’ wellness budgets are geared toward prevention and lifestyle
management
$6 bil x .30 x .45 = $810 million
Market Opportunity

6. ∗ Interview 70+ potential customers via our online survey and 20 in person
∗ We asked questions to understand their current problems with work-life balance,
solutions they use, what they thought of our idea, and how much they would pay for
certain features.
∗ Based on customer feedback and lack of interest in a paid service we decided to focus
more on the potential of providing a B2B supplement to companies’ wellness
programs rather than being consumer-focused initially. We also decided to narrow
down our specific target market. The top two issues encountered by our potential
market were:
∗ Difficulty prioritizing work / saying no - 46% of respondents, and
∗ Working too much - 43%.
∗ Potential customers (employees of organizations) were more receptive to using the
product if it were tied to tangible incentives received for participation in their
company’s wellness program.
∗ We intend to do more customer interviews and surveys that target this opportunity
more closely.
Market research

7. Human resources
Our team offers expertise in business and IT strategy,
leadership, HR, organizational psychology, employee
engagement, health benefits, well-being, big data,
analytics, web and application development, design,
online marketing, employee development and project
management.
Organizational Resources