The document discusses the rising costs of healthcare spending in the US, particularly for chronic diseases, and proposes a mobile wellness solution using biometric data from connected health devices and cash incentives to encourage health improvements. It notes the growth of mobile health apps and devices, and questions around pricing, distribution, sales cycles, and payer involvement for the proposed mobile wellness product and service.

1. Problem
Healthcare Spending 2 trillion Dollars 2005
Projected to be 4 trillion by 2015
1.4 trillion dollars spent on Chronic Disease 2012
Fee for Service perpetuates expensive care.
Diabetes, Stroke, Hypertension and Heart Disease
Wellness Programs low tech, expensive and ineffective

2. Solution
Mobile Wellness
Real time biometrics
Utilize emerging M health device data
Cash incentives for objective improvements in health

3. Why Now?
Consumer Mobile Apps Mainstream
Explosion in Inexpensive connected health devices
Qualcom 2net launch 2012 with API
Smart Phones Ubiquitous ( IOS and Android)

4. Market?
Mobile Apps projected 25 billion a year Industry
Remote Monitoring Projected at 11 billion a year

5. Competition?
Telsano
Entrahealth systems

6. Product

7. Product

8. Pricing?
Preliminary market research suggesting 4 to 10$ per
user per month
Free to Freemium Model
Consumer Model MR at 5 to 10$ a year

9. Distribution?
Sale through brokers may command premium pricing
compared to consumer pricing
Broker sale added to wellness offerings
Brokers NEED wellness to offer instead of insurance !!
Potential Partnership exclusive to region?

10. Questions?
Timing of sales cycle?
Validation of features?
Secure discounts from insurers?
Money Flow?
Exclusivity pending acceptable sales cycle?
Capital requirements?
Payer Involvement?

11. Questions?